Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. I call these areas of focus “dimensions” — the key categories you want the research to study. Click To Tweet.

Content Marketing 103

Content Marketing Communications SEO Management 103

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Inbound Marketing 106

Inbound Marketing Marketing Marketers Direct Mail 106

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

OCTOBER 21, 2020

— Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11