Businesses Grow

NOVEMBER 6, 2023

In his most recent role, Sison was responsible for leading the global marketing excellence team with the goal of reimagining and driving the J&J worldwide marketing capability agenda, including the development of the New Modern Marketing Playbook: The Next Generation of Brand Building.

Global Marketing 124

Global Marketing Marketing Marketers Communications 124

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management.

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

OCTOBER 13, 2017

Chris Bondhus, senior director of demand generation for Brightcove, posed those questions to a panel of marketing experts at Content Marketing World 2017. This roundtable included: Ardath Albee, B2B marketing strategist with Marketing Interactions and author of Digital Relevance. Failure to get on same page.

Communications 103

Communications Content Marketing Product Management 103

Many Chat

JULY 1, 2022

First introduced in 2017, Instagram polls are popular with Instagram users and are a great marketing strategy. And don’t forget to find out why they might have decided not to purchase your product—valuable information and great for your marketing strategy. Using a poll for customer feedback/market research.

Market Research 97

Market Research User-Generated Education Promotion 97

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Chobani rebrand.

Food 145

Food Branding Place Product 145

Content Marketing Institute

OCTOBER 22, 2017

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. In the face of consumers pelted with ads day in and day out, content marketing swoops in like a breath of fresh air. Regular blogging is a go-to content marketing strategy for a reason – it works.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Adobe Experience Cloud Blog

MARCH 13, 2017

Martin Kihn , Research VP at Gartner for Marketing Leaders, will share his original market research on Taylor Swift and the success of her brand in his session, The Ultimate “UnBrand”: How Taylor Swift Changed Marketing Forever. Jeff will posit that standing still is not an option.

Transform 126

Transform Thought Leadership CMO Marketing 126

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Content Marketing Institute

DECEMBER 17, 2018

Minority consumer markets have grown faster than the buying power of whites since 2000, with the biggest increase from Asian Americans ($986 billion in 2017). Minority consumer markets are growing faster than white consumer market, says @universityofga #research. Grow with Google launched in October 2017.

Non-Profit 110

Non-Profit Education Marketing Marketers 110

Content Marketing Institute

NOVEMBER 1, 2017

HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program. Develop a written strategy. 10% #manufacturing marketers in young/first steps have a documented #contentmarketing strategy. Even if you’re just starting, formulate a content marketing strategy and write it down.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. I call these areas of focus “dimensions” — the key categories you want the research to study. Click To Tweet. Click To Tweet.

Content Marketing 103

Content Marketing Communications SEO Management 103

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them?

Inbound Marketing 106

Inbound Marketing Marketing Marketers Direct Mail 106

Content Marketing Institute

MARCH 28, 2018

It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Like any other tactic, original research must fit into your overall content marketing strategy and within your organizational constraints including budget, staff, and expertise.

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

DECEMBER 11, 2023

Inaccurate Information In our state of AI in marketing research, we found that one of the top challenges for marketers implementing AI is pushback regarding inaccurate information. It's unsurprising, considering almost half of the marketers surveyed have received incorrect information from generative AI. Image Source 5.

User-Generated 121

User-Generated Marketing Marketers Copywriting 121