Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. I’ve included David Sax’s The Revenge of Analog as a bonus because it’s too good not to be included in every content marketer’s bookcase.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Sprout Social

OCTOBER 23, 2018

But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. She could also segment her campaigns according to shop location (i.e. Recreational Equipment Inc.)

Shoppers 111

Shoppers Retail Millennials Promotion 111

Martech

APRIL 12, 2024

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data. Those reporting that they had implemented a CDP fell from 31% to 25%.

Customer 118

Customer B2C Transform Retail 118

Content Marketing Institute

DECEMBER 21, 2018

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Chan Kim and Renee Mauborgne.

Content Marketing 104

Content Marketing Non-Profit Marketing Marketers 104

Use Insider

NOVEMBER 8, 2023

For more details on CDPs and their importance, check out our guide on how CDPs help marketing teams drive growth and efficiency. #2 2 Smart segmentation Market segmentation is the process of grouping customers together based on shared characteristics and behaviors.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Adobe Experience Cloud Blog

JANUARY 3, 2017

I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! Which leads me to 2017. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. I think we can be a consolidator in marketing! To net it out, they win more.

Thought Leadership 126

Thought Leadership Transform Fashion CMO 126