Remove 2017 Remove Market Segmentation Remove Transform
article thumbnail

11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Content transformed Red Bull into a media company. Publishing and distributing.

article thumbnail

The customer data platform market

Martech

BlueConic’s pure-play CDP is designed to give transformation-minded organizations and their growth-focused teams, such as marketing, ecommerce, digital product and experience, and analytics, access to unified, actionable, and privacy-compliant firstparty customer data.

Customer 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

Bottom line: Whether you’re looking for a book to help you reinvent your content marketing or a gift for someone who realizes they need a fresh approach, the shelves are filled with options. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Chan Kim and Renee Mauborgne.

article thumbnail

2 Zero Risk Predictions for 2017

Adobe Experience Cloud Blog

I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017! Which leads me to 2017. You’ll see best-of-breed applications in segments like CRM or marketing get bigger and broader. I think we can be a consolidator in marketing! To net it out, they win more.