Martech

AUGUST 13, 2024

Chris Ridley, head of paid media at integrated digital agency Evoluted, predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. Google has been losing market share for a couple of years now.

Advertising 112

Advertising Advertisers Law Marketers 112

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Shein claimed an 18% market share worldwide within the fast fashion category. billion 2017 $1.55 million 2017 18.66 billion in sales worldwide in 2023. In the US, Shein had 46.9 million unique visitors in June 2024.

Gen Z 99

Gen Z Fashion Millennials Retail 99

Search Engine Land

AUGUST 6, 2024

” Chris Ridley , Head of Paid media predicts a resolution similar to that of Google shopping in 2017: “What I do see happening is an echo of what we saw happen to Google Shopping in 2017. Google has been losing market share for a couple of years now.

Law 119

Law Advertising Advertisers Branding 119

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In They just run out of ideas or topics to write about.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketing 135

Marketing Marketers Global Marketing Advertising 135

Martech

MARCH 5, 2025

Dig deeper: How to build trust and loyalty in retail with reception marketing Moving beyond revenue-focused KPIs If retail is a brand ambassador, businesses must consider how they measure success. However, customer demand proved otherwise, and in 2017, Everlane opened its first store in New York City.

Branding 77

Branding Retail eCommerce Customer loyalty 77

Martech

OCTOBER 9, 2023

The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP Institute. It’s the first time the number has dropped in the history of the annual survey which began in 2017. 3% said they had a single system that served nearly all marketing functions. Image: CDP Institute.

CRM 117

CRM Marketing Automation Platform Marketing Marketers 117

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Jeff Bullas

NOVEMBER 22, 2022

One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure. We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world.

Product 278

Product Customer Branding Marketers 278

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Marketing Automation Platform 139

Marketing Automation Platform Marketers Marketing New Technology 139

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Neil Patel

MARCH 30, 2021

None-the-less we were able to gather some interesting stats as we have data going back to 2017. Here’s what the question searches looked like in 2017. In 2017 it was 13.41% and it went up to 14.52% in 2020. In 2017 it was 13.41% and it went up to 14.52% in 2020. From 7.68% in 2017 to 8.61% in 2020.

SEO 145

SEO Digital Marketing Marketers Marketing 145

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Ben & Jerry’s - Blends product promotion with cause-driven marketing. To be clear, not all waves are good.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Set Up

JANUARY 30, 2025

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash? Do you need help with branding, social media, content creation, shopper marketing, or something else?

Shopper Market 59

Shopper Market Shoppers Communications Marketers 59

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well. by Eric Enge 2012: How Much Does SEO Cost?

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hootsuite

SEPTEMBER 22, 2020

This article explains: What Twitter verification means and why it’s important for marketers. Bonus: Download the free 30-day plan to grow your Twitter following fast, a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.

Non-Profit 145

Non-Profit Health User-Generated Marketers 145

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 121

Branding Social Media Marketing User-Generated Advertising 121

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. In 2017, 19.8 For example, Curious Refuge uploaded “Lord of the Rings by Wes Anderson Trailer | The Whimsical Fellowship” on May 9. In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Search Engine Land

JANUARY 6, 2023

2019: The digital marketing agency’s new tool helped SEOs test and deploy SEO-related changes on their own without developer overhead. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. Googler’s Bet Goobles On Predictive Markets During Their Free Lunch. From Search Marketing Expo ( SMX ).

Search Marketers 114

Search Marketers Manufacturing SEO Marketers 114

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Martech

DECEMBER 5, 2023

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used.

Manufacturing 133

Manufacturing Marketers Marketing User-Generated 133

Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. How do we stay relevant?

Global Marketing 123

Global Marketing Marketers Marketing Communications 123

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. However, not all influencer marketing campaigns are successful.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 133

Gen Z User-Generated Transform Social Media Marketing 133

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online.

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

MAY 9, 2022

We surveyed over 300 social media marketers in the United States and got the answer. When it comes to best times to post, marketers report almost identical numbers on Facebook as they do on Instagram. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame. 3 and 6 p.m., and 9 p.m.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Here are four ways Facebook Watch is changing the game for marketers.

Marketing 135

Marketing Marketers Entertainment Advertising 135

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Hubspot Marketing

APRIL 6, 2021

In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Content marketing has been proven to deliver resounding success. Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Theyre also popular content types because they break some of the traditional walls of marketing down.

Gen Z 101

Gen Z Food Fashion Millennials 101

Martech

MAY 4, 2022

Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. How did you come to be in marketing? And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. Get the daily newsletter digital marketers rely on.

SEO 113

SEO Entertainment Marketers Marketing 113

Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: Another effort to monetize local queries on mobile. by Vanessa Fox.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2017: Bing started delivering carousel-styled search results with images that link to a wide variety of exercise options on searches for [workouts], [exercises], [yoga] and [Pilates]. 2010: The mobile market was real – and red hot.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Search Engine Land

OCTOBER 4, 2024

10, 2017, it had a shockingly quiet impact. Get the newsletter search marketers rely on. Remember, Google crawls from the U.S., so if those overlays are only present in European countries, Google will not detect them. A few days later, SEO professionals started seeing pages lose 10 or more positions in rankings. Processing. See terms.

SEO 90

SEO Promotion Advertising Advertisers 90

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Customer Journey 134

Customer Journey Customer Whitepaper Marketers 134