2017 Marketing Automation Platform Product 
Adobe Experience Cloud Blog
JANUARY 30, 2019
Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. For example, while you know the United States, the U.S.,
Adobe Experience Cloud Blog
JULY 2, 2018
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.
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Martech
APRIL 17, 2024
Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” The rise of data proximity Marketers like to debate whether we’re served better by the wheel-and-spoke model of technology or the unified platform model. The answer is, sadly, not much.
Adobe Experience Cloud Blog
JANUARY 6, 2014
What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4
Adobe Experience Cloud Blog
AUGUST 25, 2017
Taking the time to create these connections will pay off in the long term—the Aberdeen Group finds that marketing data and analytics users are 57% more effective at increasing their productivity with integrated marketing technologies. Getting Started with Integration and Automation. Get Data Delivered to You.
Adobe Experience Cloud Blog
MAY 3, 2016
Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide. Create and Measure Your Campaigns.
Adobe Experience Cloud Blog
JUNE 9, 2017
People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data).
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