Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. For example, while you know the United States, the U.S.,

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Throughout the week, we had the opportunity to speak with 50 or so different schools about their strategies in 2017. With a sophisticated marketing automation platform, you can coordinate your messaging across channels and throughout the entire student journey—from building awareness with prospective students to staying connected with alumni.

Education 104

Education Branding Thought Leadership Marketing Automation Platform 104

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

CRM 134

CRM Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4

CRM 100

CRM Thought Leadership Marketing Marketers 100

Adobe Experience Cloud Blog

JUNE 24, 2016

While these components seem technical, some marketing automation platforms have responsive design capabilities built in so you don’t have to involve your IT or web development team. It can be frustrating for your visitors to have to scroll all the way up just to access another page.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Adobe Experience Cloud Blog

JUNE 9, 2017

This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. SearchCloudComputing ) to learn about different technologies.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134