2017 Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 30, 2019
Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. For example, while you know the United States, the U.S.,
Adobe Experience Cloud Blog
DECEMBER 21, 2016
Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).
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Adobe Experience Cloud Blog
JULY 2, 2018
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.
Adobe Experience Cloud Blog
DECEMBER 16, 2016
Throughout the week, we had the opportunity to speak with 50 or so different schools about their strategies in 2017. With a sophisticated marketing automation platform, you can coordinate your messaging across channels and throughout the entire student journey—from building awareness with prospective students to staying connected with alumni.
Adobe Experience Cloud Blog
MAY 3, 2016
Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide. Then, you can track the campaign data to identify which audiences responded the most.
Adobe Experience Cloud Blog
AUGUST 25, 2017
However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails. For example, moving purchase data from your eCommerce app into your marketing automation platform to understand past purchases. Getting Started with Integration and Automation.
Adobe Experience Cloud Blog
JANUARY 6, 2014
What it means for marketing automation in 2014: We will continue to see more data-driven roles emerge out of marketing and enabled by technology. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. The Emerging Third-Party Era of Marketing Automation by Scott Brinker. #4
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