Martech

NOVEMBER 15, 2021

These solutions aren’t inexpensive, however, and if your business isn’t spending considerable dollars in both digital and traditional marketing channels, you may not realize the amount of savings or additional return that you need to justify the cost of the technology. Full Circle Insights. Product overview. Target customers.

Analytics 111

Analytics Marketing Mix Retail Advertising 111

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Marketing Insider Group

JUNE 30, 2020

When asked, many firms struggle to come up with a coherent answer beyond, ‘It’s what we’ve always done’, ‘It’s part of the marketing mix’, ‘Our competitors do it, so we should too’ or ‘People would notice if we stopped’. And, 68% of B2B buyers who see a personal value in a B2B offering are willing to pay a higher price for it.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Econsultancy

FEBRUARY 23, 2022

This is, in part, thanks to a renewed interest from advertisers in the power of gaming as part of the marketing mix. The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017. Added to that is the huge uptake in the hobby from consumers throughout the pandemic.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40