Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Buffer Marketing

NOVEMBER 13, 2023

In this article, you’ll find a host of tips, tricks, and tactics that can help you boost your already-planned Black Friday and Cyber Monday campaigns. If you haven’t started getting your marketing plan together, there’s still time — Black Friday in 2023 is on November 24th, and Cyber Monday, the 27th.

User-Generated 132

User-Generated Retail Price Marketers 132

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.

Marketers 134

Marketers Marketing Thought Leadership Marketing Plan 134

Hubspot Marketing

DECEMBER 14, 2016

Check out these content marketing planning templates to get started. Something that is imperative when managing and planning a marketing campaign is the ability to be agile. Remember: It doesn’t matter that this plan isn’t what you started with. Step #5: Report and remain agile. Getting Started.

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Hootsuite

SEPTEMBER 15, 2022

This is a more advanced technique that shouldn’t be employed all the time, but if it fits your brand and the scenario is mostly innocuous, you can incorporate trolling into your broader marketing plan. — Carter Wilkerson (@carterjwm) April 6, 2017. Obviously, you shouldn’t copy this exact marketing spin.

Millennials 29

Millennials Health Management Branding 29

Content Marketing Institute

FEBRUARY 14, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Storytelling through content marketing and audience personas. “We Therefore, content marketing makes a lot of sense for libraries that want to attract patrons. Michael Hong (@PotomacFan) May 9, 2017.

Fashion 110

Fashion Promotion Content Marketing Email Marketing 110

Hubspot Marketing

NOVEMBER 17, 2020

The HubSpot 2017 Content Trends Survey found that 18% of consumers in the US, Germany, Colombia, and Mexico want blogs from the brands they support. You can focus on building a content calendar, graphic design, and a blog marketing plan. Though that percentage may appear small — it is mighty. Explore tools and platforms.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Develop Your Brand’s Personality With Memes. Conclusion.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Make the first conversation matter. And be persistent.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

SMA Marketing

JANUARY 25, 2024

When your content marketer plans social posts, it ensures your social platforms are full of timely content that extends the conversation with your current and future customers. Editor’s note: This article was originally published in December 2017 and has been updated with fresh content.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Regardless of your industry or audience, this approach to planning can work for you.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Duct Tape Marketing

NOVEMBER 13, 2014

The Multi-channel Marketing Arms Race. According to Gartner , 50% of tech spending outside of IT comes from marketing, and this number is expected to rise to 80% by 2017. The Future of Social Media Marketing Podcast with Mike Stelzner The title of today’s post. Unfortunately, much of this money is being wasted.

Retail 78

Retail Shipping CMO Social Media Marketing 78

Neil Patel

DECEMBER 1, 2020

This offers huge potential for marketers, and as you might expect, live streaming performs particularly well on this platform. When you realize that the average NBA game in the 2017-18 season attracted 1.93 To make the most of this tool, you’ve got to be focused on growing your following, and this requires good social media marketing.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Rock Content

AUGUST 31, 2017

When we see our goals, tactics and ultimately the outcomes, it helps us be more successful content marketers. And while we’ve now overpassed the halfway mark of 2017, it’s never too late to start planning and adjusting our plans. Christoph is ScribbleLive’s Vice President of Content Marketing Strategy.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketers Marketing 69

Duct Tape Marketing

JUNE 18, 2017

See, I had spoken with her towards the end of last year and she was pretty excited about her new marketing plan for the year. So I told her all she needed to do was restart her plan. Together we’ll “Restart, Recharge and Revive” your marketing right now instead of waiting until another year rolls around.

eBook 76

eBook Marketers Marketing Marketing Plan 76

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. As DivvyHQ uncovered in its annual content planning survey , only a quarter of marketers plan several months in advance.

Content Marketing 103

Content Marketing Communications SEO Management 103

Rock Content

JULY 31, 2020

Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. Video marketing is a Digital Marketing trend that has been going on for some years. On Youtube, the increase has been 99% in the same period.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Marketing Insider Group

SEPTEMBER 14, 2020

This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Mobile Marketing Statistics. Podcast Insights ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C eCommerce 134

Hubspot Marketing

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. June 22, 2017. Perhaps mandatory. Sure," you must be thinking. And in other news, the sky is blue.". Okay, we get it. You know how important video is. That much is clear. What makes a video viral ?

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Key Performance Indicator 95

Rock Content

SEPTEMBER 19, 2016

The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. It’s not always easy to prep and plan content for the future, but we’ve gathered a panel of experienced marketers that know how to build robust and sustainable content engines.

Direct Mail 45

Direct Mail Customer Journey Marketing Plan SEO 45

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Marketing planning often involves analyzing content as a basis for making decisions about future content. Cover image by Joseph Kalinowski/Content Marketing Institute. CampaignLiveUS Click To Tweet.

Analytics 111

Analytics Marketers Marketing Transform 111

Martech

APRIL 26, 2022

Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage. Marketing specialists have a 19.8% In 2017, you could engage in buying scenarios by targeting one or two buyers. Remember to keep turnover in mind.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. Want to get smarter about how to use intelligent content in your content marketing? Plan today to attend the Intelligent Content Conference March 20-22 in Las Vegas. Cover image by Joseph Kalinowski/Content Marketing Institute. Other content was complete stories.

Energy 111

Energy Price Transform User-Generated 111

Neil Patel

APRIL 9, 2021

Google opened its post feature it to all businesses in 2017. That way, you can better integrate posts into your marketing plan and examine their impact on your business. As with any marketing tactic, it’s important to measure the impact of your Google My Business listing. This is where Google Posts come in.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Neil Patel

FEBRUARY 15, 2021

According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. Conclusion.

Energy 145

Energy Manufacturing Retail User-Generated 145

SMA Marketing

DECEMBER 15, 2022

Then, you need to market your website by having a strong digital marketing plan and SEO strategy. That's this week's episode of the SMA Marketing Minute. Until then, happy marketing. Understand that your website is just as important whether you're doing business online or you're doing business in-store.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hubspot Marketing

NOVEMBER 16, 2017

For example, if you have a mobile app, you can search for the top applications of 2017: Locate a few of them on the list and head to their site to scout the landing page for video-based content. Minimizing risk is key when introducing a new medium to your landing pages or content marketing plan.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

Content Marketing Institute

JUNE 27, 2018

He has worked for both Microsoft and Google, so when he talks about content curation , we listen: By having content curation involved in your company’s overall marketing plan, your company can save time, money, and resources. Without it, your company’s content marketers will be suffering from burnout. Click to enlarge.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. A McKinsey report also states that this method has been key in China, with a 280% annual compound growth rate between 2017 and 2020.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Content Marketing Institute

JUNE 22, 2018

The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism. HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. Grab a souvenir before you depart.

Price 110

Price Content Marketing Fashion Entertainment 110

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. The research by Wyzowl put forward that 91% of marketers claim video content has become more relevant than ever for brands and businesses in this era of the pandemic.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63