Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Rock Content

AUGUST 31, 2017

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. Topical niche.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketing Marketers 69

Marketing Insider Group

DECEMBER 12, 2016

As the year 2016 winds to a close, it is yet again time to fine-tune or create a unique content marketing plan for your business in the year 2017. Your marketing needs are as real and urgent as those of any multinational, […]. Running a small or medium sized enterprise can be a really tough affair.

Content Marketing 110

Content Marketing Marketing Plan Marketing Marketers 110

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

DECEMBER 1, 2020

The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Live streaming is a powerful way to connect with your target audience and personalize your message in a way that’s unique compared to other marketing mediums. What Is Live Streaming?

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Content Marketing Institute

FEBRUARY 14, 2018

When Hursh joined the team, the library used some social media platforms but had no overarching content marketing strategy for them. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Storytelling through content marketing and audience personas. “We webmastergirl ?@CincyLibrary

Fashion 110

Fashion Promotion Content Marketing Email Marketing 110

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Duct Tape Marketing

NOVEMBER 13, 2014

The Multi-channel Marketing Arms Race. According to Gartner , 50% of tech spending outside of IT comes from marketing, and this number is expected to rise to 80% by 2017. When a social platform implodes (or just isn’t cool anymore) all your customer data and marketing assets go down with the ship. The solution?

Retail 78

Retail Shipping CMO Social Media Marketing 78

Neil Patel

FEBRUARY 15, 2021

According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. Step 6: Formulate a Beacon Marketing Strategy.

Energy 145

Energy Manufacturing Retail User-Generated 145

Sprout Social

JANUARY 2, 2019

Welcome to planning season! For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Regardless of your industry or audience, this approach to planning can work for you.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

SMA Marketing

JANUARY 25, 2024

With a content calendar, marketers can strategically plan when and where to publish each content type, ensuring a consistent flow of high-quality content across various platforms. Content calendars are vital for businesses implementing content marketing strategies to enhance their online presence.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Hootsuite

MAY 6, 2020

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy. Audit your accounts. Measure your impact.

Marketing 145

Marketing Marketers Key Performance Indicator Analytics 145

Content Marketing Institute

AUGUST 1, 2018

If you are in a crowded industry, such as, ahem , content marketing, focus on a niche. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. CoSchedule embraced this hypothesis vs. results idea in its State of Marketing Strategy in 2018. Click To Tweet.

Content Marketing 103

Content Marketing Communications SEO Management 103

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hubspot Marketing

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. June 22, 2017. See who responds to each experiment and how, and it could inform your video marketing strategy. Perhaps mandatory. Sure," you must be thinking. Okay, we get it.

Video Marketing 112

Video Marketing Thought Leadership Marketing Marketers 112

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. HANDPICKED RELATED CONTENT: How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy. Marketing planning often involves analyzing content as a basis for making decisions about future content.

Analytics 111

Analytics Marketing Marketers Transform 111

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Neil Patel

APRIL 9, 2021

That’s why mobile messaging can be a highly effective part of your marketing strategy. Google opened its post feature it to all businesses in 2017. Consider having a strategy in place and drafting an editorial calendar designated for your Google Post content. This is where Google Posts come in.

User-Generated 145

User-Generated Customer loyalty SEO Customer 145

Martech

MARCH 10, 2022

63% of purchases have more than four people involved in the buying group (up from 47% in 2017). 74% of B2B marketers say they are seeing customers taking more control over the buying process. Inbound marketing is about building value and trust, NOT about selling.?. ?Content Account-based marketing: A snapshot. What it is.

Inbound Marketing 106

Inbound Marketing Marketing Marketers Direct Mail 106

SMA Marketing

DECEMBER 15, 2022

Then, you need to market your website by having a strong digital marketing plan and SEO strategy. Brick-and-mortar stores can really benefit a lot from using a digital marketing strategy. That's this week's episode of the SMA Marketing Minute. Until then, happy marketing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Content Marketing Institute

JUNE 27, 2018

Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff. He has worked for both Microsoft and Google, so when he talks about content curation , we listen: By having content curation involved in your company’s overall marketing plan, your company can save time, money, and resources.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Content Marketing Institute

JUNE 22, 2018

These influences can vastly impact pricing and profitability from year to year – and exponentially complicate your content marketing strategy. The program earned recognition as a 2017 Content Marketing Awards finalist for Best Content Marketing Program in Travel/Tourism. Everyone is a potential competitor.

Content Marketing 110

Content Marketing Price Fashion Entertainment 110

Rock Content

AUGUST 15, 2017

Then I started thinking about how many of my clients, and also I, would want to integrate native LinkedIn video into our content marketing strategies. My first LinkedIn video performed way above average, so of course that makes this an attractive strategy to continue with for me. How to integrate LinkedIn into your strategy.

Content Marketing 66

Content Marketing Marketing Marketers Marketing Strategy 66

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Well-versed in all things digital marketing. It’s usually a small piece of a broader digital marketing strategy. And the best PPC agencies know this and work to create effective campaigns and PPC strategies to support your high-level business goals.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Rock Content

MARCH 25, 2020

Google Discover presents users with a lot of relevant information (and relevant ads) and has been used since 2017 by the brand on all Google apps. Polls and tags are great ways to understand how clients feel about your marketing strategy in an instant and should be used to make your content more interactive and fun.

Market Trends 80

Market Trends Digital Marketing Inbound Marketing User-Generated 80

Neil Patel

FEBRUARY 4, 2021

Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

SocialPilot

DECEMBER 8, 2023

Campaign Concept: The campaign by Budweiser in 2017 was called ‘Wise Men Don’t Drink and Drive,’ and it discouraged people from driving under the influence of alcohol. For holiday marketing ideas, creating special offers and experiences suitable to the festive theme goes a long way.

Non-Profit 80

Non-Profit Retail Marketing Marketers 80

SMA Marketing

JANUARY 25, 2024

With a content calendar, marketers can strategically plan when and where to publish each content type, ensuring a consistent flow of high-quality content across various platforms. Content calendars are vital for businesses implementing content marketing strategies to enhance their online presence.

Promotion 52

Promotion Content Marketing Communications Marketing Plan 52

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Why You Need to Focus on Video Marketing in 2018. Video has absolutely dominated social.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Power Digital Marketing

MARCH 12, 2019

consumers made purchases from Amazon in 2017 – half of which are Amazon Prime subscribers. There are several ad types for Amazon marketing strategies including sponsored products, sponsored brands (formerly headline search ads) and product display ads. According to a Walker Sands Future of Retail study, a total of 84% of U.S.

eCommerce 40

eCommerce Logistics Marketing Marketers 40

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing. If you’re interested in how to market your business on Twitter, keep reading.

Marketing Strategy 111

Marketing Strategy Marketing Marketers User-Generated 111

Marketing Insider Group

JULY 28, 2020

It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. No longer should they be in silos.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144