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And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. 7 Predictions for Social Media in 2017. Good question.
An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. You can focus on building a content calendar, graphic design, and a blog marketingplan.
That’s precisely why your brand should be including memes in your content marketingplan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Take Chase Bank’s tweet ostensibly advising a Millennial.
With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. This is a more advanced technique that shouldn’t be employed all the time, but if it fits your brand and the scenario is mostly innocuous, you can incorporate trolling into your broader marketingplan.
This may be why the State of Inbound report revealed that 11% of marketersplan to start their own podcast program. Video Marketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Mobile Marketing Statistics. Podcast Insights ).
Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 3 Ways to Use Digital Marketing for Your Brick and Mortar Location. 99% of millennial shoppers will research your website and check you out online before they ever step in your door.
With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Without it, your company’s content marketers will be suffering from burnout. Content curation is the only way to go. Click to enlarge.
The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Post-Pandemic Video Marketing Trends 73. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Social Media Video Stats for Instagram 53.
to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. However, it appears that marketersplan to prioritise this investment in Artificial Intelligence tools (47%) more than in customer analytics (45%) or customer satisfaction (43%). year-on-year.
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