Marketing Insider Group

JUNE 23, 2017

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated.

Marketers 101

Marketers Marketing Marketing Strategy 101

Marketing Insider Group

JANUARY 3, 2017

If you are looking for the The Best Marketing Conferences of 2017, you’ve come to the right place. 2016 was jam-packed with great marketing events. Now, as we look ahead to 2017, many of us are starting to think about which events we want to attend to connect with our fellow marketers, and to learn the […].

Marketers 0

Marketers Marketing Place Marketing Strategy 0

Marketing Insider Group

JANUARY 10, 2017

The post 5 Bold Ideas for Content Strategists in 2017 appeared first on Marketing Insider Group. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

Communications 111

Communications Marketers Marketing Marketing Strategy 111

Marketing Insider Group

APRIL 11, 2017

The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. The great thing is, it works well because you don’t have to deal with customer service or creating new product ideas. Like anything else, affiliate […].

Affiliate Marketing 101

Affiliate Marketing Marketers Marketing Product 101

Marketing Insider Group

APRIL 19, 2017

The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group. Instead, it’s become a massive monster that is expected to be worth more than 32 billion dollars by 2018. Of course, that […].

Content Marketing 105

Content Marketing Marketers Marketing Marketing Strategy 105

Marketing Insider Group

JANUARY 11, 2017

Yet, marketers continue to face pressure to demonstrate […]. The post 2017: The Year Attribution and Metrics Become Symbiotic appeared first on Marketing Insider Group.

Communications 102

Communications Customer Marketers Marketing 102

Marketing Insider Group

SEPTEMBER 6, 2017

You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […].

Digital Marketing 109

Digital Marketing Marketers Marketing Marketing Strategy 109

Neil Patel

DECEMBER 16, 2020

Below, I’ll explain how you can use advanced affiliate marketing to earn more money from your online content. 6 Ways to Incorporate Advanced Affiliate Marketing Into Your Business and Increase Revenue. So, you’ve already got an affiliate marketing site built but are looking to take your site to the next level?

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

JANUARY 12, 2018

In the 2018 B2B research , 62% of the most successful content marketers have a documented strategy vs. 16% of the least successful. 62% of the most successful #content marketers have a documented strategy via @cmicontent. Content marketing is the opportunity to make everything we do better. Click To Tweet.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Content Marketing Institute

DECEMBER 29, 2017

Using the skills honed in IT enablement and management, Drew created a go-to-market strategy that involves all levels of the marketing team: Vice presidents meet monthly on strategy. Go-to-market team and channel leads (the people who create the content) meet regularly to share ideas and A-B test learnings.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Don’t fall into the trap of one-off videos.

Video Marketing 112

Video Marketing Marketing Strategy Key Performance Indicator Transform 112

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketers Marketing 111

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Enrollment is limited and ends December 15, 2017 for winter semester. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. For me, the highlight is Chapter 44, A Revolutionary Marketing Strategy. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Sprout Social

OCTOBER 10, 2019

For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan. Keep that in mind as we continue with the rest of this guide and get into the nitty gritty of Twitter marketing. If you’re interested in how to market your business on Twitter, keep reading.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Hubspot Marketing

DECEMBER 7, 2016

Do you take a good, hard look at your team’s marketing strategy every year? An annual marketing plan helps you set your marketing on the right course to make your company’s business goals a reality. Once you’ve filled in your information, you’ll come away with a plan that helps you: Outline your annual marketing strategy.

Marketing Plan 145

Marketing Plan Marketers Marketing Marketing Strategy 145

Hubspot Marketing

MARCH 19, 2019

You might be wondering if email is still a worthwhile marketing strategy. If you're still hesitant, keep reading -- we've cultivated a list of email marketing statistics for 2019 to demonstrate just how powerful email can be. B2B Email Marketing Statistics. 93% of B2B marketers use email to distribute content.

Email Marketing 145

Email Marketing Millennials B2C Marketers 145

Buffer Marketing

FEBRUARY 18, 2025

The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. Insights on building impactful influencer marketing strategies. Semrush certification workshops offering hands-on training in the latest digital marketing strategies.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos.   YouTube is generally a strong top-of-funnel marketing strategy, increasing visibility and thought leadership.

SEO 94

SEO Thought Leadership Place Marketing Strategy 94

Hubspot Marketing

APRIL 30, 2019

Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers. look back to 2017 , just 70% of marketers found marketing to be effective for their brand. Additionally, if we.

Content Marketing 145

Content Marketing Marketers Marketing Marketing Strategy 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 110

Marketing Strategy B2C Marketers Marketing 110

Hootsuite

JULY 9, 2019

Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 10 social proof examples and how to use them in marketing. Social proof takes many forms, and lucky for you there are tons of ways to incorporate it into your marketing strategies. Online reviews. Get Started.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Transform 268

Transform Thought Leadership Inbound Marketing Marketers 268

Businesses Grow

MARCH 17, 2025

Too short for a blog post, too fun to ignore, here are a few thoughts about the world of marketing, content, and beyond … The end of comments This might seem counterintuitive for a person who preaches about “the most human company wins,” but I have disabled comments on this blog.

Education 58

Education Branding Place Marketers 58

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

JULY 22, 2024

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding 115

Branding User-Generated PR Law 115

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017?

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) saw a staggering growth in adoption rates from 2017 to 2018, and it has leveled off significantly since 2019. times in 2022 compared to its adoption rate in 2017. Introduce AI into Your Marketing Strategy Artificial intelligence will continue to grow more prevalent in the business world.

Marketers 136

Marketers Marketing Global Marketing Advertisers 136

Marketing Insider Group

JUNE 26, 2017

Both B2B and B2C industries are planning to significantly step up their game throughout 2017. The majority of marketers are dead-set on producing more content to enhance their efforts across the board. Businesses frequently come to us for advice when their in-house content marketing strategy isn’t quite yielding the desired ROI.

Content Marketing 110

Content Marketing B2C Marketers Marketing 110

Hubspot Marketing

MARCH 18, 2020

If you aren't sure if creating your own podcast is a good marketing strategy for your brand, you might see a return on podcast ads or sponsorships. However, dynamic ads rose from making up 44% of ad placements in 2017 to 48% in the following year. ( In late 2018, premade edited in podcast ads made up 51% of placements.

Gen Z 143

Gen Z Advertisers Advertising Millennials 143