Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. MichelleParkLazette (@mp_lazette) August 17, 2017.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

The CMO Survey

FEBRUARY 26, 2020

#1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% 5 – Mobile Marketing.

CMO 130

CMO Retail Price Communications 130

Adobe Experience Cloud Blog

MARCH 23, 2018

That’s become possible with your own “marketing Alexa”—a kind of marketing technology that leverages AI, predictive analytics, and machine learning to strengthen your marketing strategy with data-driven decisions and actions—from lead generation and ranking to branding and campaign management. Grow Your Market.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017.

Transform 111

Transform Marketers Marketing Finance 111

Marketing Insider Group

JUNE 22, 2020

With one exception: New Coke – a 1980s marketing disaster caused by the company’s dropping its signature beverage. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. For more than a century, Coca-Cola’s flagship cola has led its branding.

Content Marketing 128

Content Marketing Branding Entertainment Marketers 128

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Chobani rebrand.

Food 145

Food Branding Place Product 145

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. in Marketing and an M.B.A in Marketing Management from the University of Tampa. She earned a B.S.

Non-Profit 121

Non-Profit Direct Mail Health Management 121

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Content Marketing Institute

MAY 3, 2018

You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Image source. Click To Tweet.

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. Right after that pair of flying pigs landed. And then there’s IT.

CMO 99

CMO Finance Energy Communications 99

Content Marketing Institute

JULY 18, 2018

In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. An upgraded CMS was complex to use. Sound familiar? Robert_Rose.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketers 81

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. It’s time to include creators in your social media marketing strategy.

Communications 110

Communications Copywriting Law Marketing Plan 110

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? In turn, it can ensure that your marketing strategies match the new buying behavior. Today, more people use search engines to find products or services than any other marketing channel. Or even notice a flat tire in the car?

SEO 145

SEO User-Generated Shoppers Key Performance Indicator 145

Adobe Experience Cloud Blog

DECEMBER 29, 2016

Author: Tanya Chu If you didn’t have much time to delve into your lead scoring this year, it’s not too late to make the business case to do so in 2017! How you structure (and restructure) your lead scoring can give you insights into how your marketing strategy is performing.

eBook 110

eBook Marketing Strategy Thought Leadership Marketers 110