Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Rock Content

SEPTEMBER 16, 2020

In 2017, this number grew to 43%, and then 51% in 2018, and is expected to increase to at least 80% by 2022. While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos.   YouTube is generally a strong top-of-funnel marketing strategy, increasing visibility and thought leadership.

SEO 92

SEO Thought Leadership Place Marketing Strategy 92

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Schneider Electric: Online classes as B2B marketing tactic cultivates more customer data. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. What is your unique voice , your distinctive place, your sustainable interest on the web? Indeed, it’s already taking place.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketing Marketers 111

Buffer Marketing

FEBRUARY 18, 2025

After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." " So, why are conferences on our radar in the first place? Insights on building impactful influencer marketing strategies. Spoiler alert: It wasn't great.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hubspot Marketing

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 In other words: Yeah, VR marketing is a thing you need to think about.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 115

Branding User-Generated PR Law 115

Sprout Social

AUGUST 26, 2020

This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. In this article, we’ll discuss the role social plays in the esports ecosystem and why social data is the key to success for your esports marketing strategy.

Marketing Strategy 111

Marketing Strategy B2C Marketing Marketers 111

Adobe Experience Cloud Blog

JUNE 24, 2016

AR uses an already personal channel to educate and sell your products, placing unique outputs on a buyer’s face or surroundings, making it even more personal. Which of these strategies are you ready to take on? Share your thoughts below!

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

Rock Content

AUGUST 31, 2017

Content marketing strategy is certainly an ongoing and evolving project. But when it comes down to it, there are 5 basic steps that I apply: Here’s our high-level strategy. The best content marketing strategies are high level and then broken out into tactical pieces for a specified time period. Topical niche.

Marketing Strategy 69

Marketing Strategy Content Marketing Marketing Marketers 69

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

B2B marketers are: Driving bigger deals, higher close rates, and more revenue. Getting higher ROI vs. other marketing strategies. The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. I can’t be the only marketer who’s nosey, right?

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Once you know what works for your business, you invest into it and win more customers instead of blindly placing ads everywhere. Marketing tip: Track your ads like crazy. Fix your marketing strategy, if so.

Copywriting 73

Copywriting Advertising Advertisers User-Generated 73

Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). hejhejnatalya Click To Tweet.

B2C 111

B2C Content Marketing Shipping User-Generated 111

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Adobe Experience Cloud Blog

DECEMBER 14, 2017

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017?

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Hubspot Marketing

JANUARY 19, 2023

After the acquisition of Carol’s Daughter by L’Oréal USA in 2014 and Sundial Brands (Shea Moisture) by Unilever in 2017, buyers had concerns over the effectiveness of the products and felt these brands were no longer aiming to serve the initial customer base that made them popular in the first place.

Product 133

Product Branding Place Marketing Strategy 133

Hubspot Marketing

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. May 9, 2017. Posts with images, for example, see 2.3X

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketing Marketers Food 145

Hubspot Marketing

MAY 25, 2017

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report.

Communications 145

Communications Place Customer Marketing Strategy 145

Hubspot Marketing

MAY 7, 2019

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. In 2017, 50.3% source: Internet Marketing Ninjas ).

Place 145

Place Education Branding Marketing Strategy 145

SocialPilot

MARCH 12, 2024

You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once. An integrated marketing strategy that focuses on a key theme across all media is critical. Take a look!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Story Is the Heart of Influencer Marketing. How do influencers become influencers in the first place?

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Success in purpose-driven content marketing, though, requires you to go beyond that. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Gen Z 109

Gen Z CMO Marketing Strategy Content Marketing 109

Hubspot Marketing

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Here are the top benefits of content marketing. Benefits of Content Marketing. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Create a marketing strategy for your brand. Having a clear Twitter marketing strategy makes putting in that work a little easier.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.

Fashion 145

Fashion Branding Food B2C 145

Content Marketing Institute

DECEMBER 4, 2017

I’ll admit, I’m a bit jealous of the Diner en Blanc events – chic gatherings in beautiful places around the world that rely mostly on secrecy and word of mouth. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective).

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hootsuite

SEPTEMBER 30, 2019

Read on for app stats, WeChat marketing strategies, and more. In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017.

Transform 111

Transform Marketing Marketers Finance 111

Sprout Social

AUGUST 27, 2018

. — Complex (@Complex) June 2, 2017. The most obvious place to check out trending hashtags is the actual Twitter website because it has the most accurate information on the subject. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017. alzassociation) June 2, 2017.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Sprout Social

APRIL 5, 2017

It takes time and investment to see results of a well-executed social media marketing strategy. — Ask PlayStation (@AskPlayStation) April 3, 2017. — Casper (@Casper) March 27, 2017. Well, it’s just as important to know how to actually schedule content in the first place. More info: [link].

User-Generated 104

User-Generated Promotion Energy Entertainment 104

Adobe Experience Cloud Blog

DECEMBER 20, 2018

According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4 The campaign is likely to have a better impact on your marketing strategy and hit your KPI goals outside of peak holiday season.” B2B Tips and Tricks. two years ago to 6.8

B2C 134

B2C Thought Leadership Retail Promotion 134

Rock Content

AUGUST 14, 2017

With Content Marketing World 2017 just around the corner, it’s back-to-school time for content marketers. Content Marketing World is the largest gathering of content marketing professionals in the world. September’s fast approaching, bringing us closer to that time of year again.

Content Marketing 49

Content Marketing Energy CMO Marketing 49

Content Marketing Institute

AUGUST 24, 2018

As head of content and social media marketing for the group, Jason Miller orchestrated it all, and earns a 2018 Content Marketer of the Year nomination. HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. The Sophisticated Marketer Quarterly. edition in October 2017.

Entertainment 92

Entertainment Thought Leadership Marketing CMO 92

Neil Patel

FEBRUARY 15, 2021

According to one recent report by Markets and Markets , the location-based services (LBS) market is projected to grow to as much as $77.844 billion by 2021. Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. They Are Secure.

Energy 145

Energy Manufacturing Retail User-Generated 145