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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone.

Branding 115
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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017?

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How to Choose the Right Martech Tool for Your B2B Tech Brand

Marketing Insider Group

Martech evangelist Scott Brinker’s 2018 marketing landscape supergraphic shows there are more than 6,800 technologies out there for marketers. With more than a 27% increase from 2017, the amount of solutions is only growing. How can marketers possibly choose between all of them when the offerings are seemingly endless?

Branding 111
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10 Benefits of Consistent, High-Quality Content Marketing

Hubspot Marketing

You'll save money on your marketing strategy. Since HubSpot first assessed the cost of content marketing ten years ago, the practice has remained the most cost-effective marketing strategy available. Creating a content marketing strategy is one of the most important steps you can take for your marketing team.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. In the face of consumers pelted with ads day in and day out, content marketing swoops in like a breath of fresh air. Regular blogging is a go-to content marketing strategy for a reason – it works.

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New ways to identify B2B buying group members

Martech

What’s on the minds of business buyers, by role Traditionally, marketers have relied on job titles as a clue to the identity of a possible member. Having researched this concept since 2017, Flaherty is gratified to see buying group marketing strategies and software having their moment. Decision makers Bottom line results.

CRM 115
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Want to Prove Content’s Success? Stop Measuring It

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials. Yes, content marketing can – and must – be measured in multiple ways to be a viable strategy. HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations.