Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 130

Gen Z Advertising Advertisers Millennials 130

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1 trillion views.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

FEBRUARY 12, 2019

46% of millennials (25-34-year-olds) have increased their YouTube usage since last year. 70% of millennial YouTube users watched a YouTube video to learn how to do something new or learn about something they’re interested in. The number of channels with more than 1 million subscribers increased by more than 75% since 2017.

Video Marketing 143

Video Marketing Millennials Gen Z Entertainment 143

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. General Stats. The site receives more than 21 billion monthly screen views. Crunchbase ).

Gen Z 142

Gen Z Millennials User-Generated Advertisers 142

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 48% 2021 $1.4

eCommerce 81

eCommerce Gen Z Shipping Retail 81

Sprout Social

MARCH 29, 2017

of millennials prefer Instagram. The company went public in early March 2017. of millennials prefer Snapchat. of millennials prefer Snapchat. Takeaway : If your business’ customer base is made up mostly of younger millennials, then Snapchat may be the better platform for you. 1 million advertisers. s S–1 filing.

Millennials 111

Millennials Communications Advertisers Advertising 111

Hubspot Marketing

MAY 9, 2022

Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. Editor's note: This post was originally published in 2017, but was updated for comprehensiveness. The most popular time frame for advertising/marketing, electronics, and financial services brands is 3 p.m. Best Time to Post on TikTok.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42): Read the report.

Content Marketing 100

Content Marketing Millennials Marketing Marketers 100

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

APRIL 26, 2019

Despite the bad press, and even mixed feelings about social media's impact on society across generations, our data shows that social media sites like YouTube and Twitter are still major discovery channels for Gen Z, Millennials, and Gen X. Videos and your website are both crucial for brand engagement.

Gen Z 144

Gen Z Millennials Product Customer 144

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 95

Content Marketing Millennials Pharmaceutical Finance 95

SMA Marketing

DECEMBER 15, 2022

Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 99% of millennial shoppers will research your website and check you out online before they ever step in your door. 73% of customers use multiple channels to shop. That's your digital front door.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Marketing Insider Group

FEBRUARY 4, 2020

Skeptical Gen Z and millennial consumers have lost trust in official messages. With the rise in buying power of Gen Z and millennials, glitzy celebrity endorsements won’t stand the smell test that these two skeptical generations subject every marketing message to. We couldn’t agree more.

Gen Z 127

Gen Z Whitepaper Millennials Transform 127

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Dunkin’ (@dunkindonuts) June 2, 2017. Compared to Twitter and Facebook, Snapchat is the most highly trafficked social platform among teenagers and young adults. Who can still benefit from Snapchat marketing?

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Content Marketing Institute

OCTOBER 28, 2017

05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty? Their report, “The Millennials Are Here! Show details. (00:01): 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” Source: AdAge ).

Content Marketing 83

Content Marketing Millennials Marketing Marketers 83

Content Marketing Institute

OCTOBER 21, 2017

. (05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! Source: W&V [German language site]) . (46:30):

Content Marketing 78

Content Marketing Millennials Marketing Marketers 78

Girl Power Marketing

SEPTEMBER 30, 2021

scene in 2017, it already had a following due to its first iteration as an app called Musical.ly. Older Millennials are also flocking to the app, with over 18% signing up. By the time TikTok burst on the U.S. Recent numbers show that nearly 10% of users are between the ages of 55 and 64. Yes, your grandma might be on TikTok.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Social Media Marketing Statistics/Data 2019. 42% of the world's population uses social media. billion users worldwide. To break it down, 90.4% Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   As younger generations move into decision-making roles within companies and become B2B buyers (the oldest of Gen Z is turning 27 this year), B2B brands must meet them where they are. of its US user base to be exact.

Gen Z 97

Gen Z User-Generated Entertainment Millennials 97

Hootsuite

DECEMBER 17, 2019

Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). 69% of millennials will trade other benefits for flexible work options including remote work. ( The amount of people who work remotely at least once per week has grown by 400% since 2010. Owl Labs ). Owl Labs ). CoSo Cloud ). Buffer ).

Millennials 143

Millennials Analytics Communications Management 143

Martech

AUGUST 25, 2021

He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories. ” In 2017 he started a Slack channel. As Mike Rizzo tells it, it wasn’t by design that he became a community practitioner. But: “I didn’t even realize I was trying to build communities.”

Transform 143

Transform Retail Millennials Marketing 143

SocialPilot

JANUARY 15, 2024

The time spent watching Instagram videos has increased 80% since 2017. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Viewers can remember Facebook video ads by companies 23% more if their names appear within the first 3 seconds. Social Media Video Stats for Instagram 53.

Video Marketing 103

Video Marketing Gen Z Marketing Marketers 103

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. 40% of millennials are already using voice search before making an online purchase. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI.

eCommerce 144

eCommerce Millennials Shipping Price 144

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. TikTok's revenue more than tripled between 2017 and 2018. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. Sensor Tower).

Gen Z 145

Gen Z Entertainment Millennials Advertising 145

Sprout Social

MARCH 31, 2017

Wood (@a1972bmw) March 29, 2017. — MyCorporation (@MyCorporation) March 29, 2017. — Sarah Romero (@iHeartDates) March 29, 2017. — @AndreaTorti90 (@andreatorti90) March 29, 2017. — Tiffany Collins (@tmonetcollins) March 29, 2017. — Caitlin Waters (@Cait_Waters) March 29, 2017.

Content Marketing 56

Content Marketing Entertainment Thought Leadership Millennials 56

Litmus

APRIL 2, 2019

Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials. In 2017, Mailchimp launched a new brand identity and design system —and with it came a more playful approach to imagery. Let’s face it, who doesn’t want to be a climate change hero!

Customer 92

Customer Energy Millennials Communications 92

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. The millennial market is really who banks like ours are looking to connect with.”. Enrollment is limited and ends December 15, 2017 for winter semester. It’s a key market for us.

Education 106

Education Marketing Strategy Branding Energy 106

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Generation X shops online more than baby boomers and millennials.

Digital Marketing 112

Digital Marketing Marketing Strategy B2C Marketing 112

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.

Shoppers 95

Shoppers Retail Millennials Promotion 95

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Milwaukee is so fun! Head over and check them out.

Millennials 77

Millennials User-Generated Promotion Marketing 77

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. 90% of all internet traffic in 2017 will be video. 29% of Millennials find love through Facebook while 33% are dumped via wall posts or text messages. Click To Tweet. Click To Tweet.

Transform 107

Transform Millennials Shoppers Management 107

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Personal devices are more personal than ever. People are looking at their smartphones out of boredom,” Ardath points out.

Non-Profit 110

Non-Profit Marketing Marketers Millennials 110