Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. First of all, Love Island viewers are almost exclusively Millennials and Gen Z. Crucially for sponsors, this means there’s plenty of air time to get their products front and centre.

Gen Z 134

Gen Z Fashion Influencer Marketing Millennials 134

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Research shows that 83 percent of millennials prefer to do business with brands that align with their values. Each GIF started at a bidding price of $1. That’s where the craze for NFTs started. Taco Bell GIFs.

Branding 125

Branding Real Estate Millennials Fashion 125

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. For Black Friday, they decided to play on their sarcastic and politically incorrect style by increasing their prices: Why does this campaign work? Recreational Equipment Inc.)

Shoppers 110

Shoppers Retail Millennials Promotion 110

Hootsuite

MARCH 2, 2020

Roughly 62% of GenZers and millennials would like to be able to search by image. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Visual search is on the rise.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Generation X shops online more than baby boomers and millennials.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%.

Content Marketing 99

Content Marketing Health Millennials Entertainment 99

Hootsuite

JULY 8, 2020

You can start with broad categories like millennials or single dads. How do they approach purchases in your price category? A post shared by Esquire UK (@ukesquire) on Oct 16, 2017 at 12:31pm PDT. They are likely united by some common characteristics, like demographics and behaviors. What TV shows do they watch?

Fashion 145

Fashion Food Analytics Education 145

Power Digital Marketing

DECEMBER 1, 2022

And while videos on this platform used to be exceedingly short—TikTok had a 15-second time limit upon its release in 2017—they’ve since extended the limit to three minutes. . TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Econsultancy

FEBRUARY 23, 2022

When it comes to what consumers prefer about these services, more than half of them say that platforms like Netflix, YouTube and Prime Video had higher entertainment value than linear TV channels, often for a much lower price. The trend is even more pronounced in the US, where just 59% watched traditional TV in 2020 compared to 83% in 2017.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

APRIL 8, 2019

360’s cost will price out many businesses. That commonality could be anything: maybe you’re targeting consumers in Australia, so you have an “Australian audience,” or you want to sell to millennials, so you have a “25-34 audience.”. The Acquisition date range, however — which you can adjust — is available from March 2017 onward.

Analytics 145

Analytics User-Generated eCommerce Millennials 145

Econsultancy

MARCH 4, 2022

After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second-hand pet supplies being sold via its platform between February and August 2021. Following that, the second-most compelling reason was product selection, cited by 53% of consumers.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Travel industry doubles digital ad spend since January 2021. year-on-year.

Advertisers 52

Advertisers Advertising Retail Shoppers 52