Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, “The Millennials Are Here! The deep dive – Industry analysis. (34:40):

Content Marketing 110

Content Marketing Millennials Pharmaceutical Finance 110

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. Their report, The Millennials Are Here! The deep dive – Industry analysis. (34:42): Read the report.

Content Marketing 110

Content Marketing Millennials Marketers Marketing 110

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Once you are comfortable, podcast production still requires a significant investment of time. You have to brainstorm topics, reach out to guests, and record, before shifting to post-production and marketing.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. This is a massive jump from 2017 when a mere 24% said they preferred the site.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. Because of their high engagement rates, Snapchatters are 60% more likely to make impulse purchases based on products they see on the app. Dunkin’ (@dunkindonuts) June 2, 2017. Image via Snapchat.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Hubspot Marketing

AUGUST 20, 2019

of Millennials, 77.5% 54% of social browsers use social media to research products. 53% of users say they bought a product they first saw on Twitter. It surpassed Twitter in business users in 2017. Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. Emarketer ).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Marketing Insider Group

OCTOBER 9, 2013

At the individual level, as consumers of information, products and services, we are all empowered to dramatically change the very nature of the way we interact with the brands we support. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

DECEMBER 20, 2016

A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now!

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hubspot Marketing

MARCH 12, 2020

Between 2017 and 2018, telecommuting increased by 22% ( FlexJobs ). Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home. Remote Employee Productivity and Behaviors. 77% of remote employees say they're more productive when working from home.

Millennials 144

Millennials Analytics Communications Management 144

Search Engine Land

OCTOBER 3, 2023

However, audiences are still evaluating the content, not the video production techniques. The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

MAY 9, 2022

selected by marketers surveyed in construction, financial services, agriculture, food and beverage, chemicals and metals, consumer product manufacturing, plus travel and hospitality. Since 2020, TikTok has become the go-to short-form video platform for Gen-Z and Millennial consumers. The second most popular time is noon to 3 p.m.,

Gen Z 145

Gen Z B2C Manufacturing Food 145

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. The millennial market is really who banks like ours are looking to connect with.”.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

AUGUST 25, 2021

. “A B2B company doesn’t have the same emotional attachment for a customer as say a brand or retailer, where the product or mission of the company is part of the customer’s lifestyle. He had dabbled with a product feedback forum; he had created a platform for millennials to share their success stories.

Transform 143

Transform Retail Millennials Marketers 143

Hootsuite

MARCH 2, 2020

Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. Roughly 62% of GenZers and millennials would like to be able to search by image. Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. Year Launched: 2017 (Founded in 2016). In 2018, the lip-syncing app, Musical.ly

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

SEPTEMBER 15, 2022

With their bright hair, (debatably) adorable faces and even cuter outfits, many millennials spent their childhoods collecting trolls. Someone lashing out because of your product or service isn’t the same as a troll spreading chaos for the sake of it. — Carter Wilkerson (@carterjwm) April 6, 2017. NationalRoastDay.

Millennials 29

Millennials Management Health Branding 29

Sprout Social

APRIL 12, 2017

According to a Sprout Social 2017 Q1 Index , 48.6% of millennials already say they follow brands on social media. At the same time, 41% of those millennials said they follow brands for information, whether it’s on their products, services or industry experience. Did your community leave with something of value?

Millennials 98

Millennials User-Generated Promotion Marketers 98

Sprout Social

NOVEMBER 28, 2016

Social media is absolutely critical for directing followers to your landing or product pages. In terms of customer care, more people turn to social than phone or email support when they have a problem or issue with a product or service. What’s the ratio of mentions to product questions?

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Content Marketing Institute

SEPTEMBER 6, 2018

For example, since the HITN site launch in 2017, HIMSS and its content agency, Mahlab , have built a Facebook audience from the ground up, exceeding growth targets and the audience size of its main Australian competitor by 267%. In addition, average email engagement for PLAY is well above the industry average at a 40.5%

Content Marketing 105

Content Marketing Health Millennials Entertainment 105

Content Marketing Institute

SEPTEMBER 27, 2018

Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report. Why, then, wouldn’t they expect professional vendors to target them with productivity tools or services throughout the workday?

Non-Profit 111

Non-Profit Marketers Marketing Millennials 111

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. billion in ad revenues.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Between 2016 and 2017, Cyber Monday spend increased over a billion dollars. In 2017, mobile shopping had it’s first 2 billion dollar spend on Cyber Monday.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7%   Look for creators who either use your product/service or would appeal to your target demographic to feature on your TikTok and pull them into an ambassadorship program. of its US user base to be exact.

Gen Z 116

Gen Z User-Generated Entertainment Millennials 116

Neil Patel

DECEMBER 29, 2020

Many older brands have done the latter, using the more relaxed, casual tone on social media to shed their stuffy reputations and inject their products with a fresher (or even a snarkier) persona. Take Chase Bank’s tweet ostensibly advising a Millennial. MoonPie is a great example. They’re not even thinking about retirement.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Litmus

APRIL 2, 2019

A reliance on stock imagery can run the risk of a competing company using the same images as you, which could negatively impact trust in your product or service—and harm the unique quality of your brand. Bulb’s bold brand identity was developed by agency Ragged Edge , who created a brand that would talk directly to millennials.

Customer 91

Customer Energy Millennials Communications 91

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Sprout Social

JANUARY 16, 2020

To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. What is viral marketing, anyway?

Gen Z 126

Gen Z Marketers Marketing Millennials 126

Hootsuite

JULY 8, 2020

They are the people who are most likely to be interested in your content, products, or services. You can start with broad categories like millennials or single dads. Social listening is a key way to uncover conversations about your business, your industry, and your products. or just more interesting. Help them meet their goals?

Fashion 145

Fashion Food Analytics Retail 145

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Instagram recruiting more than doubled between 2017 and 2020 ( Jobvite ). Successful onboarding leads to improved productivity.

Millennials 131

Millennials Communications Promotion Non-Profit 131

Hootsuite

NOVEMBER 5, 2019

Call me an Old Millennial, but sometimes working on a computer is just easier. email to a photographer you’ve never met asking her to re-send touched-up files from a 2017 shoot, I do promise that this is a great first step. There is always a risk there’ll be another royal baby announcement drowning out your product launch.).

Analytics 112

Analytics Management Millennials Fashion 112

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. AaronOrendorff #tools Click To Tweet. Click to enlarge.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. When deciding whether to buy your product, visit your restaurant, or stay at your AirBNB, customers are going to look at reviews first. What is social proof? Influencer endorsements.

Marketing Strategy 112

Marketing Strategy Gen Z User-Generated Marketers 112