Content, engagement and reach: The biggest UK TikTok trends in 2025
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.
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