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Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.
This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every VideoMarketer Should Know in 2019.
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!
Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced videomarketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. They are looking for genuinely helpful videos that inform and inspire.
So, here’s the first trend that’s reshaping YouTube and videomarketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. VideoMarketing Statistics. Images help to increase content marketing effectiveness because they help sites reach more views with a larger audience. Mobile Marketing Statistics. Podcast Insights ).
Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. That can be a promotional video, a short clip, an interesting script for your services, latest offers and discounts. App installs and App re-engagements.
But it’s important for businesses to understand each platform before choosing where to invest their videomarketing efforts and dollars. . As the ruler of short-form videos, TikTok may be a wiser option. TikTok has a much more casual ethos, and generating videos for the site typically requires fewer production costs. .
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