The CMO Survey

AUGUST 28, 2019

These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% in August 2018.

CMO 130

CMO New Technology B2C Analytics 130

Content Marketing Institute

DECEMBER 28, 2017

When marketers come up against frustrations, for example, Robert has a way of reframing their situations in such a way that new opportunities – for the individual and for the company – emerge. October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job.

Content Marketing 111

Content Marketing Transform Marketing Marketers 111

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). We encouraged people to document their journey to Boston for the B2B Marketing Forum along with Flat Handley,” Ann explains. MichelleParkLazette (@mp_lazette) August 17, 2017.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. Story Is the Engine of Your Marketing Strategy. Storytelling isn’t just a new marketing buzzword.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

The CMO Survey

FEBRUARY 26, 2020

Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%. Marketers currently spend about 2.1% 5 – Mobile Marketing. 9 – Marketing Jobs.

CMO 130

CMO Retail Price New Markets 130

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. What are you looking forward to most? I’d love to hear about it in the comments below.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Adobe Experience Cloud Blog

MARCH 23, 2018

18% of consumers), and that 55% expected AI to have a more significant impact on marketing and communications than social media ever had, according to Weber Shandwick and with KRC Research. Gartner also revealed that in 2017-2018, CMOs allocated 9.2% Grow Your Market. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. Click To Tweet.

Transform 111

Transform Marketing Marketers Content Marketing 111

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. Our rants and raves include a new marketing model and transparency; then we close with an example of the week from Alcoa. Download this week’s PNR: This Old Marketing podcast.

Content Marketing 93

Content Marketing Millennials Marketing Marketers 93

Marketing Insider Group

JUNE 22, 2020

With one exception: New Coke – a 1980s marketing disaster caused by the company’s dropping its signature beverage. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. For more than a century, Coca-Cola’s flagship cola has led its branding.

Content Marketing 128

Content Marketing Branding Entertainment Marketing 128

Content Marketing Institute

MAY 30, 2018

What to Consider When It’s Time for New Marketing Technology. 7 Ways Technology Can Make You a Smarter Content Marketer. As we found in the 2017 survey, most organizations (93%) view content as a business asset – an asset or process where there is direct investment and increasing value over time.

Management 111

Management Content Marketing Education Product 111

Marketing Insider Group

OCTOBER 28, 2015

Some tout that HR is the new marketing. In 2012 Gartner predicted that by 2017 marketing would have a bigger IT budget than IT. Right after that pair of flying pigs landed. And then there’s IT.

CMO 99

CMO Finance Energy Communications 99

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

For example, winning a big logo in a new territory or vertical to help your company enter those new markets. There are many different vendors that you can use to help you find net new companies to add to your database. Curious about other mistakes marketers make when it comes to ABM?

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Hubspot Marketing

OCTOBER 2, 2019

If you're looking at rebranding your business because sales have been slow or brand awareness efforts don't seem to be paying off, you might want to reconsider -- these issues can potentially be solved by creating a new marketing strategy , or conducting market research to identify the underlying cause. Chobani rebrand.

Food 145

Food Branding Place Product 145

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Content Marketing Institute

MAY 3, 2018

You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. HANDPICKED RELATED CONTENT: What to Consider When It’s Time for New Marketing Technology. Image source. Click To Tweet.

New Technology 111

New Technology Content Marketing Analytics User-Generated 111

Search Engine Land

JANUARY 16, 2023

2017: Making calls, searching, texting and map lookups were the most common use cases for voice. 2017: How to build links without creating content: 5 examples by Andrew Dennis. 2017: Mind the store: Using AdWords to drive offline sales by Matt Lawson. 2013: 4 Trends That May Surprise Online Marketers In 2013 by Matt Lawson.

Search Marketers 81

Search Marketers Marketing Marketers SEO 81

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. in Marketing and an M.B.A in Marketing Management from the University of Tampa. She earned a B.S.

Non-Profit 121

Non-Profit Direct Mail Health Management 121

Duct Tape Marketing

JUNE 18, 2017

See, I had spoken with her towards the end of last year and she was pretty excited about her new marketing plan for the year. Together we’ll “Restart, Recharge and Revive” your marketing right now instead of waiting until another year rolls around. So I told her all she needed to do was restart her plan.

eBook 76

eBook Marketing Marketers Marketing Plan 76

Content Marketing Institute

JULY 18, 2018

In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. An upgraded CMS was complex to use. Sound familiar? Robert_Rose.

Content Marketing 85

Content Marketing CMO Thought Leadership Marketing 85

Sprout Social

AUGUST 26, 2020

Lastly, identify key streamers with a highly engaged following to help introduce a brand new esports game using listening data. When PlayerUnknown’s Battleground (PUBG) debuted in 2017, the marketing team turned a budget of $0 into one of the most popular stand-alone battle royale games with over 400 million total players worldwide.

Marketing Strategy 110

Marketing Strategy B2C Marketing Marketers 110

SocialPilot

FEBRUARY 9, 2024

She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No. 1 in ‘Social Media Power Influencer’ in Houston, Texas.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

OCTOBER 1, 2019

What new marketing tools can you recommend?”. What marketing trends do you think are totally overhyped right now?”. “In It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. Bear in mind that video marketing on LinkedIn doesn’t have to represent a big-budget production.

Promotion 111

Promotion Analytics Food Entertainment 111

Sprout Social

FEBRUARY 21, 2019

By listening in on geographic micro-influencer conversations, you’ll glean tips on the best new restaurants and shops nearby. You’ll also be able to use listening to find new influencers. Identify new partnerships. A byproduct of the social monitoring you put into place is that listening will surface new marketing opportunities.

Analytics 98

Analytics Promotion Branding Product 98

Hootsuite

SEPTEMBER 10, 2019

But takeovers can also be an effective way to move into new markets. Opening a shop in a new city? Find a host that holds sway in your new target market and can introduce you to new prospective followers. Tara and Atheel Holding Hands,” Riis, 2017. Launching a menswear line?

Fashion 111

Fashion Logistics Promotion Shipping 111

Hubspot Marketing

APRIL 1, 2018

Think it's easy to create a whole new market for your product? The Miller Brewing Company (now MillerCoors) did just that with the light beer market -- and dominated it. Since then, it's been a bold, yearly reminder of how much we depend on Google for information on the news and events that give the entire world pause.

Advertising 145

Advertising Advertisers Product Branding 145

Buffer Marketing

JANUARY 25, 2024

This is also where we introduced some flexibility into the formula to enable us to deviate from market benchmarks where we had a different belief in the value of the role. Our next iteration of the salary formula came in 2017, and this is where we first introduced the concept of a Buffer Benchmark.

Finance 134

Finance Place New Markets Shipping 134

Buffer Marketing

JANUARY 25, 2024

This is also where we introduced some flexibility into the formula to enable us to deviate from market benchmarks where we had a different belief in the value of the role. Our next iteration of the salary formula came in 2017, and this is where we first introduced the concept of a Buffer Benchmark.

Finance 134

Finance Place New Markets Shipping 134

Content Marketing Institute

APRIL 26, 2018

HANDPICKED RELATED CONTENT: How to Persuade the Naysayers to Embrace New Marketing Technology. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership. What to try: Create a shared road map and language.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Hubspot Marketing

SEPTEMBER 11, 2018

What is the first thing you do when you need new marketing ideas? Finally, DemandGen’s 2017 B2B Buyer’s Survey found that 61% of B2B buyers start the buying process with a broad web search. What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?

SEO 145

SEO User-Generated Shoppers Key Performance Indicator 145

Rock Content

SEPTEMBER 20, 2023

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Unbounce

OCTOBER 15, 2024

When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. For example, a marketing agency might run a cold outreach campaign using a blend of email and LinkedIn DMs. 53 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. WeChat influencer marketing. WeChat usage stats.

Transform 111

Transform Marketing Marketers Finance 111

Hootsuite

OCTOBER 21, 2019

With over nine million Viber users in Sri Lanka and approximately 70 million stickers sent every month in the country,… Posted by Viber on Saturday, December 23, 2017. The platform is a Spanish alternative to Facebook, where users share news, DIY projects, and recipes. Manage your global social media strategy with Hootsuite.

Advertisers 83

Advertisers Advertising Target Market Branding 83

Sprout Social

DECEMBER 15, 2022

First, ‘social media manager’ emerged as the new marketing job title. In a recent creator report , Sprout Social’s listening tool found that the conversation on Twitter around content creators increased 35% year over year since 2017. Then, ‘influencer’. Now, the ‘content creator’ era is here.

Communications 108

Communications Copywriting Law Marketing Plan 108

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% And, while that will get the headline, the report contains much more. But where did it land?”

Manufacturing 131

Manufacturing Marketing Marketers User-Generated 131