Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. Ultimately, these added benefits are worth the initial investment in new technology. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Image Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Martech

DECEMBER 5, 2023

By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. Similarly, while you mustn’t be “carried away” by new technology hype cycles , you mustn’t ignore them either. That seems like a lot of time.

Manufacturing 132

Manufacturing Marketing Marketers User-Generated 132

Adobe Experience Cloud Blog

MARCH 20, 2018

To personalize at scale , the next-gen CMO pulls it all to a single view of the customer that listen to and learns from customers behaviors and preferences across channels—and embraces new technologies like artificial intelligence within an engagement platform so every action taken maximizes individual engagement.

CMO 134

CMO Thought Leadership Marketing Marketers 134

Duct Tape Marketing

MAY 12, 2021

In 2017, Chris launched DUDE to provide the perfect outsourcing solution for digital agencies. Best of all, DUDE is helping digital agencies to scale, creating new technology jobs in Tijuana, and little by little, DUDE’s staff are changing the way that people perceive Mexico.

eBook 96

eBook New Technology Management Marketing 96

Martech

JANUARY 13, 2022

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C.

Event Marketing 121

Event Marketing Logistics Retail Marketing 121

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Click To Tweet.

Transform 111

Transform Marketing Marketers Content Marketing 111

Marketing Insider Group

MAY 8, 2020

In the post-digital post-COVID era, no matter what industry you’re in, your company is probably constantly looking for creative ways to apply new technologies so you can become more efficient. A 2017 American Working Conditions Survey, which looked at responses from 3,000 US workers, revealed that one. Innovation.

New Technology 125

New Technology Promotion Marketing Marketers 125

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. 32 Free Marketing Courses to Take in 2017. That's not to say I don't learn a lot on the job here at HubSpot -- because I absolutely do.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. But, what exactly is a landing page?

User-Generated 134

User-Generated Thought Leadership Law Shoppers 134

SmartBrief - Marketing

JANUARY 30, 2024

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

Energy 98

Energy Manufacturing New Technology Communications 98

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond? Voice-powered Everything.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Content Marketing Institute

MAY 3, 2018

You may have seen this image , which shows the ever-growing landscape of marketing technology. Here’s a close-up of the 2017 Martech 5000 chart , which shows over 5,000 logos grouped into categories. HANDPICKED RELATED CONTENT: New Tech Friends on the Marketing Block. But is that shiny new thing for you? Image source.

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Register for our webinar, 8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them on Feb 8, 2017.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Search Engine Land

MARCH 5, 2023

Google is shrinking AdWords’ view-through conversion window default 2017: The conversion window would default to one day at the end of March. Google to shutter Trusted Stores program in favor of new reviews program 2017: The new program would be integrated with Google Merchant Center.

Search Marketers 74

Search Marketers SEO User-Generated Marketing 74

Martech

FEBRUARY 7, 2024

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. Everyone was in the same boat in terms of figuring out new technologies and how to do things better. Q: Did you first get interested in the web as a means to share your photography?

Transform 111

Transform SEO New Technology Digital Marketing 111

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Be quick to embrace new technologies and ideas. Because each NFT is unique, it cannot be traded or exchanged at equivalency with another NFT. That’s where the craze for NFTs started. What lessons can brands learn from this?

Branding 125

Branding Real Estate Millennials Fashion 125

The CMO Survey

FEBRUARY 21, 2020

Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6% reporting that this is occurring “not at all.”.

CMO 130

CMO B2C Marketing Marketers 130

Neil Patel

JANUARY 15, 2019

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2017 there were 13 updates and in 2016 there were 11. But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Content Marketing Institute

JULY 18, 2018

In June 2017, the team quietly celebrated. Gone was the original magazine design and in its place the new magazine section looked much like the corporate website. In November 2017, the content marketing director was called into the CMO’s office. Technology is not change – it is what facilitates change. Sound familiar?

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Martech

MAY 6, 2022

In the 2017 Census, for example, 25% spent more than two hours on reporting. Is this good news or does it mean reporting is getting harder to do? Ideas for improving performance using both capabilities you have in your current technology or outlining how new technology could help you achieve specific goals.

Email Marketing 104

Email Marketing Analytics New Technology Digital Marketing 104

Rock Content

JULY 30, 2020

A year later, it was the Rolling Stones’ turn to take a chance at this new technology, and for the first time, they broadcasted a musical event to a much larger audience. The project proved to be a success when scientists located in Australia confirmed that they had been able to follow the entire transmission.

Product 114

Product User-Generated Transform Digital Marketing 114

Kevin Indig

APRIL 5, 2023

It's the sudden introduction of new technology. Humans have always been skeptical and overwhelmed by new technology. When thinking about the fact that AI has been researched for over 60 years and  the Transformer was invented in 2017, I feel AI refreshed.

Transform 65

Transform Automobile Law New Technology 65

Duct Tape Marketing

MARCH 13, 2024

Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Scott's best known for founding social reach in 2017, which is a marketing agency that caters to small business owners in varying industries. My guest today is Scott Cox. That's how I view it.

Copywriting 93

Copywriting Place Management Communications 93

Duct Tape Marketing

DECEMBER 7, 2023

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. And you need to get to a culture that first of all is about curiosity, being curious, trying new things, exploring things. Kai has spent years guiding organizations throughout Europe.

Transform 94

Transform Millennials Non-Profit Place 94

Duct Tape Marketing

SEPTEMBER 27, 2017

Three of the books, not all the books, but UnMarketing, UnSelling, and UnBranding we kind of see as a progression, not only through time, because obviously when you write about marketing and branding today, everything changes with new technologies and the growth of social media. I mean, there was different things we were worried about.

Shipping 74

Shipping Marketing Marketers Place 74

Hubspot Marketing

MAY 10, 2017

Like all new technology, interactive video might have started as a sort of "fringe" technology that seemed slightly intimidating, inaccessible and, most importantly, unaffordable. Costs are falling, businesses are getting inspired and the technology is increasingly available and accessible, even for SME's and startups.

Branding 145

Branding Education Video Marketing New Technology 145

Sprout Social

NOVEMBER 30, 2021

Within its iOS app, Wayfair has used AR to improve the customer shopping experience since 2017. New technology is being developed to ensure smoother customer journeys and a better brand experience. AR also offers consumers the ability to test on their own time, making this marketing and sales channel quite cost-effective.

eCommerce 145

eCommerce Shoppers Customer Journey Product 145

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. The advertising opportunities are there for the taking and expect to see growth in this market soar in the new year. Will new technologies, ideas, and companies consistently challenging the status quo. . By 2019, eMarketer predicts that U.S. Conclusion.

Advertisers 85

Advertisers Advertising Transform Shoppers 85

Hubspot Marketing

SEPTEMBER 20, 2018

In early 2017, Maersk , one of the world’s largest container shipment operators, joined forces with IBM to create a digital blockchain-based supply chain system. According to Harvard Business Review , there are two factors to consider when thinking about how quickly new technology will impact a business: novelty and complexity.

Energy 145

Energy User-Generated Price Logistics 145

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. The advertising opportunities are there for the taking and expect to see growth in this market soar in the new year. Will new technologies, ideas, and companies consistently challenging the status quo. . By 2019, eMarketer predicts that U.S. Conclusion.

Advertisers 63

Advertisers Advertising Transform Shoppers 63

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Desktop display brand risk rose the most over this time, jumping 3.2% Meanwhile, brand risk on mobile video rose to 8%, making it the highest risk environment of all, but it experienced the smallest change at +0.2%

Advertisers 52

Advertisers Advertising Retail Shoppers 52