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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. Innovation Always. I’ll see you in San Francisco.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

But digital technology is evolving at a rapid pace, and taking everything else with it. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. One new voice from customer service, order fulfillment, or the social media team could provide the insight you need for the first change or shift.

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Top Ten Results From The CMO Survey – August 2019

The CMO Survey

Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing of marketing budgets in 2017 to the current 7.2%.

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5 Considerations Before You Step Up Your MarTech Stack

Adobe Experience Cloud Blog

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology. With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects.

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How to improve marketing ROI with clean data

Martech

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Here’s a data-driven strategy for better understanding use cases.

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10 Ecommerce Trends to Expect in 2018

Hubspot Marketing

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home. Ultimately, these added benefits are worth the initial investment in new technology. Voice Search. Mobile First.

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AI driving an exponential increase in marketing technology solutions

Martech

Content tools accounted for 34% of all the new AI tools, far ahead of video, the second-place category, which had only 4.85%. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6%