Martech

DECEMBER 5, 2023

These regional products in their particular country…they’re fantastic,” said Brinker. By all means, edit your stack meticulously to ensure it meets business value use cases — but sure, spend 5-10% of your time playing with “cool” new tools that don’t yet have a use case. That seems like a lot of time.

Manufacturing 132

Manufacturing Marketing Marketers User-Generated 132

Martech

JANUARY 13, 2022

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Most recently they partnered with WeWork to allow members access to holograms in 11 locations, including New York, Los Angeles, Miami and Washington, D.C.

Event Marketing 121

Event Marketing Logistics Retail Marketing 121

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Production. Click To Tweet.

Transform 111

Transform Marketing Marketers Content Marketing 111

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Product fit: Accounts that have business needs that clearly match your solutions, which increases the likelihood they will purchase.

Thought Leadership 131

Thought Leadership CRM Transform Marketing 131

Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. 6 Ways Brands Are Using NFTs.

Branding 125

Branding Real Estate Millennials Fashion 125

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. By gathering the right data , marketers can develop more personalized offerings of products and services across customer channels. Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

FEBRUARY 7, 2024

And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology. Those were some really exciting years from, say, 2003 to 2017 when I sold the agency.

Transform 111

Transform SEO New Technology Digital Marketing 111

Neil Patel

JANUARY 15, 2019

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. In 2017 there were 13 updates and in 2016 there were 11. Once you do that, you’ll be able to create the best experience, the best product, or even service that people deserve. That’s crazy!

Digital Marketing 112

Digital Marketing Marketing Marketers User-Generated 112

Kevin Indig

APRIL 5, 2023

It's the sudden introduction of new technology. Technological process has always been more slow and dispersed than we think. Instead of a single ground-breaking product launch like the iPhone, the steam engine made its way through many iterations around the globe. E-readers didn’t kill books.

Transform 65

Transform Automobile Law New Technology 65

Duct Tape Marketing

MARCH 13, 2024

Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. There's new platforms, new technologies, how do you help?

Copywriting 93

Copywriting Place Management Communications 93

Duct Tape Marketing

DECEMBER 7, 2023

His book Digital Human (2017) championed the concept of prioritizing humans in the digital transformation. We're talking 10 to 30% productivity increase. So this is incredible, especially if we consider that the past years have been stagnating with regard to productivity increase. And then you mentioned the gains.

Transform 94

Transform Millennials Non-Profit Place 94

Duct Tape Marketing

SEPTEMBER 27, 2017

Three of the books, not all the books, but UnMarketing, UnSelling, and UnBranding we kind of see as a progression, not only through time, because obviously when you write about marketing and branding today, everything changes with new technologies and the growth of social media. I mean, there was different things we were worried about.

Shipping 74

Shipping Marketing Marketers Place 74

Hubspot Marketing

MAY 10, 2017

In a nutshell, this emerging technology combines video content with user input -- allowing viewers to take a wide range of actions while watching video content. They can click areas of the screen to define their own journey, answer questions, complete forms, buy products, download content and more -- often without leaving the player window.

Branding 145

Branding Education Video Marketing New Technology 145

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Social commerce is when you buy and sell products or services directly from a social media platform. While physical stores aren’t going away, consumers want choice and conveniene. Social commerce. billion industry.

eCommerce 145

eCommerce Shoppers Customer Journey Product 145

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. Removing silos, streamlining workflows, and reducing production costs – it leaves room for greater creativity and innovation in the online advertising space. Will new technologies, ideas, and companies consistently challenging the status quo. .

Advertisers 85

Advertisers Advertising Transform Shoppers 85

Hubspot Marketing

SEPTEMBER 20, 2018

In early 2017, Maersk , one of the world’s largest container shipment operators, joined forces with IBM to create a digital blockchain-based supply chain system. According to Harvard Business Review , there are two factors to consider when thinking about how quickly new technology will impact a business: novelty and complexity.

Energy 145

Energy User-Generated Price Logistics 145

Bannerflow

DECEMBER 18, 2018

advertisers will buy $3.8billion in TV ads, a 236% increase on 2017. Removing silos, streamlining workflows, and reducing production costs – it leaves room for greater creativity and innovation in the online advertising space. Will new technologies, ideas, and companies consistently challenging the status quo. .

Advertisers 63

Advertisers Advertising Transform Shoppers 63

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. The data also reveals some good news for advertisers using audio formats for their campaigns. share of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52