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3 Can’t-Miss Learnings at Marketing Nation Summit 2017

Adobe Experience Cloud Blog

That said, here are three can’t-miss learnings that you can expect at Marketing Nation Summit 2017: 1. It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. Innovation Always. I’ll see you in San Francisco.

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Greg Kihlstrom: Spotlight on the expert

Martech

Those were some really exciting years from, say, 2003 to 2017 when I sold the agency. Everyone was in the same boat in terms of figuring out new technologies and how to do things better. Are organizations still in the process of transforming their digital experience?

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Register for our webinar, 8 Biggest Mistakes Account-Based Marketers Make and How to Avoid Them on Feb 8, 2017.

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Is Your Marketing Ready for 2018?

Content Marketing Institute

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Click To Tweet.

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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

Research by Accenture finds that poor personalization and lack of trust cost companies $756B in 2017 as 41% of fed-up customers switched companies. of marketing leaders reporting that new technologies are replacing marketing employees in their companies by “a great deal” and 57.6% reporting that this is occurring “not at all.”.

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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

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AI Fatigue

Kevin Indig

It's the sudden introduction of new technology. Technology moves slower than you think I seek comfort from AI Fatigue and Innovation Burnout in the realization technology always seems to move faster than it actually does. Humans have always been skeptical and overwhelmed by new technology.