Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 30, 2019

Yet the marketer’s trust in data has plunged to a new low that’s putting a damper on strategic marketing initiatives, according to Dun & Bradstreet’s (D&B) recently released Sixth Annual B2B Marketing Data Report. And only 11% expressed extreme confidence in 2018. Conduct regular data reviews.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Price 134

Hubspot Marketing

NOVEMBER 6, 2024

Yevhenii Tymoshenko , chief marketing officer at Skylum, understands that free trials lead to qualified leads, which is why a free trial paired with personalized marketing are their go-to lead generation ideas. Editor's note: This post was originally published in February 2017 and has been updated for comprehensiveness.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Survey answers, CRM IDs, and much more.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Sprout Social

DECEMBER 13, 2018

Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Because the algorithms are constantly being adjusted against businesses, techniques like personalized marketing keep you at the forefront of a customer’s minds.

Marketing 111

Marketing Marketers Advertising Advertisers 111

Martech

JUNE 23, 2022

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.).

Transform 105

Transform Customer Branding Food 105

Content Marketing Institute

AUGUST 9, 2018

HANDPICKED RELATED CONTENT: Should You Trust Artificial Intelligence to Drive Your Content Marketing? 8 Ways Intelligent Marketers Use Artificial Intelligence. Using AI for personalization. WashPost HS Sports (@WashPostHS) September 2, 2017. Even The Washington Post uses machine-generated content.

Entertainment 81

Entertainment Retail User-Generated Customer Journey 81