Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. The respondents consisted of both marketing professionals and online consumers. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. Being at the right place at the right time is paramount to winning deals and keeping customers. Note to self: add “clean fridge” to my to-do list.). 2018 Marketing Predictions from Marketo.

Thought Leadership 13

Thought Leadership Finance B2C Energy 13

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. These results are based on a sample of 341 top marketers at for-profit U.S. companies, 95% of whom hold the position of VP-level or higher. #1—Marketing

CMO 130

CMO New Technology B2C Analytics 130

Martech

JUNE 21, 2023

In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2017: Google releases Global Site Tag (gtag.js). On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history.

Analytics 145

Analytics Place Marketing Marketers 145

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Blue Planet II is considered the greatest nature series of all time , with its first episode attracting over 14 million viewers and earning the title of Britain’s highest rated TV show in 2017.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Image Source. Video made a push. Image Source. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Martech

OCTOBER 9, 2023

It’s the first time the number has dropped in the history of the annual survey which began in 2017. However, 20% of organizations say they have a CDP in place and are delivering high value with it. Since 2017, the number of organizations with no plans to implement a CDP has dropped from 19% to 8% in 2023. Methodology.

CRM 115

CRM Marketing Automation Platform Marketing Marketers 115

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Hubspot Marketing

MAY 15, 2017

Plus, less text allows greater focus to be placed on any visual content that accompanies it. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. That makes LinkedIn a good place to re-post and link back to your blog content.

Copywriting 145

Copywriting Energy Food Promotion 145

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. At most companies, it can feel like marketing and sales are far from being on the same team. And that's a problem.

Communications 145

Communications Place Customer Marketing Strategy 145

Sprout Social

MARCH 31, 2020

Questioning the effectiveness of shelter-in-place orders and playfully commenting “Like, people are going to die” was both out-of-touch and irresponsible, to say the least. — Walmart (@Walmart) August 9, 2017. Establishing a social media policy means having a set of checks and balances and place.

Management 145

Management Place Communications Promotion 145

Hubspot Marketing

JANUARY 19, 2023

After the acquisition of Carol’s Daughter by L’Oréal USA in 2014 and Sundial Brands (Shea Moisture) by Unilever in 2017, buyers had concerns over the effectiveness of the products and felt these brands were no longer aiming to serve the initial customer base that made them popular in the first place.

Product 134

Product Branding Place Marketing Strategy 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017? That percentage is deflating enough on its own without the revelation that it takes an average of 18 calls to get through to a potential lead in the first place. Do: Convert to HTTPS. Probably not.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 145

Health Fashion Branding Place 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Pro tip: Wherever you decide to spend your marketing dollars, take the time to understand your audience and learn the places they hang out online. This can help you determine the best places for your ads.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Hubspot Marketing

MAY 7, 2019

In 2017, 50.3% of web traffic took place on mobile phones. The average click-through rate for first place on desktop is higher than that of mobile, at 31.52% and 24.05% respectively. This RSS feed aggregator allows you to follow your favorite brands and see their most recent content in once place. source: Google ).

Place 145

Place Education Branding Marketing Strategy 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. Best Website Designs from 2017. Award: Site of the Year (2017), Awwwards.

Place 145

Place Promotion Transform Product 145

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. Shares were priced at $65, above the expected range of $55 to $65. Following the jump, the company had a market value of over $8 billion. It orchestrates engagement between brands and customers across multiple channels.

Transform 110

Transform Price Place Branding 110

Neil Patel

DECEMBER 17, 2019

I bought it on February 13, 2017 , for $120,000 dollars as a test to see if I could get more traffic from a tool than traditional content marketing or SEO. First off, for any given keyword you will see what percentage of the searches are taking place from mobile devices or desktop devices.

SEO 145

SEO Place Customer Content Marketing 145

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. How do influencers become influencers in the first place? By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Duct Tape Marketing

JULY 11, 2024

He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. John Jantsch (00:57): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantz.

Transform 89

Transform Customer Email Marketing Product 89

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. Here’s a data-driven strategy for better understanding use cases.

Marketing Automation Platform 137

Marketing Automation Platform Marketing Marketers New Technology 137

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. If the troll is starting fights with your customers or generally making your social media an unsafe place for others, leaving them alone will not be an option. — Carter Wilkerson (@carterjwm) April 6, 2017. Learn the internet.

Millennials 29

Millennials Management Health Branding 29

Hootsuite

SEPTEMBER 22, 2020

The official verification badge will always show in the same place. Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. Other things to know about Twitter verification include: Verification doesn’t mean endorsement. It also shows next to the username in search results.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Hubspot Marketing

JULY 18, 2019

In a 2017 survey of online marketers, nearly three-quarters of respondents said they believe that link building is a critical SEO factor. Less is more: As you aim for quality, you'll realize that placing a few links on high-quality sites is much more effective than placing a larger number of links on suspicious or spammy sites.

SEO 145

SEO User-Generated Food Place 145

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Buffer Marketing

MARCH 1, 2024

And some vitamins “I also always recommend bringing your cold and flu medicine of choice or stocking up on vitamin C — there are a lot of folks from around the world traveling to one place, so there are usually some germs floating around.” ” — Hailley  14.

Logistics 21

Logistics Energy Food Communications 21

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Teva's Instagram feed is perfect proof that i t's possible to give your brand a modern update without losing the spirit of what made you successful in the first place. Source: L2. 3) Teva @teva. 4) Zara @zara.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Super Bowl 2014: How We Searched 2014: Recipes, start time, people. and Skittles.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Hootsuite

AUGUST 11, 2020

With all of these details in place, you’re well positioned to establish a good working relationship with a new client. Posted by Hootsuite on Friday, November 3, 2017. Posted by Hootsuite on Thursday, September 7, 2017. It’s a good place for anything that needs additional support or elaboration. Introduction.

Social Media Marketing 145

Social Media Marketing Energy Analytics Management 145

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. If you’re looking for a place to get started, Facebook is your best bet. Take a look at the Inbound 2017 event page from years ago. Promote Events on Instagram. But why stop there?

Promotion 145

Promotion User-Generated Place Entertainment 145

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Taco Bell placed an AR feature on each Locos Tacos box and soda cup for their Doritos shell campaign. Image courtesy of AMCTheatres YouTube channel.

Shoppers 145

Shoppers Marketing Marketers Food 145

Hubspot Marketing

OCTOBER 19, 2018

In 2017, there were 3.7 Consider Place and Time. Anthropologie places their email sign up form towards the bottom of their homepage after users have had a chance to look around and become familiar with the site. billion email users across the globe. That number is expected to reach 4.3 billion by 2022. Source : theSkimm.

Place 145

Place Email Marketing Customer Branding 145