Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets.

SEO 96

SEO Real Estate PR Customer Journey 96

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. Grinstead: In my experience, Marketing is a field dominated by women and that's made it, in many ways, a great place to grow a career as a woman.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 143

PR SEO Analytics Price 143

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). It surpassed Twitter in business users in 2017. 54% of all people want marketers to put out more video content, and this is an excellent place to begin. Wednesday is the best day to post while Sundays show the least traffic. Sprout Social ). Twitter Statistics. 24% of adults in the U.S.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Hubspot Marketing

DECEMBER 14, 2016

Once you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion -- Ahrefs and BuzzSumo are great places to start with this. When will they be most willing to share the content or engage with the campaign? Plan around that, too. Getting Started.

PR 143

PR Customer Journey Customer Acquisition Marketing 143

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Instagram is a perfect place for that. Social media is a great place to do just that. — University of British Columbia (@UBC) February 21, 2017. Buckeye Alert: Continue to shelter in place. Alumni and student engagement.

Education 112

Education Gen Z Millennials Promotion 112

Content Marketing Institute

APRIL 6, 2018

There’s no better place to express it than on your About Us page. No better place than About Us page to tell an emotional brand story expressing vision & purpose. PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. Brand acts.

Whitepaper 111

Whitepaper Content Marketing Thought Leadership Transform 111

Hubspot Marketing

JULY 22, 2024

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 110

Branding User-Generated PR Law 110

Search Engine Land

NOVEMBER 29, 2022

The ranking magic at Google takes place in two areas. In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search. As a result, those responsible for SEO are increasingly becoming the interface between technology, editing, marketing and PR. No pure image PR.)

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. The demand for online content is also enormous, but there are some natural caps and barriers in place. Find out where your competitors are placing sponsored content by conducting a competitor SEO analysis. What to Read Next.

Price 52

Price PR User-Generated Advertising 52

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. — Wendy’s (@Wendys) November 24, 2017. Social media is where everyone spends their free time and the best place to discover what your customers care about. Like most Twitter users, let’s be honest.).

Branding 129

Branding Whitepaper Food Energy 129

Moz

SEPTEMBER 10, 2020

In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab!

PR 59

PR SEO Fashion Advertising 59

Moz

MAY 8, 2019

It’s been here since the beginning, a place where all the marketing nerds and SEO geeks could hang our hats and feel understood. Shannon McGuirk: How to Supercharge Link Building with a Digital PR Newsroom. Shannon promises to teach us how to set up a “digital PR room.” Did she think I said analog? Link-building, anyone?

Education 50

Education PR SEO Food 50

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. As far as the numbers go, vanity metrics look great on paper. Click To Tweet.

Non-Profit 104

Non-Profit PR Customer Journey Content Marketing 104

Hubspot Marketing

AUGUST 21, 2023

You can either include your mission statement within your style guide, create a separate document that you can reference during the creation process, or distill your mission statement into a slogan that you can place at the head of your document.

Branding 98

Branding PR Law Energy 98

Marketing Insider Group

SEPTEMBER 14, 2020

However, a good place to start is with infographics OKDork confirms that infographics are the most shared content type, and according to Forbes, roughly 84% of those using them find the images effective. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Statista ).

Digital Marketing 110

Digital Marketing Marketing Strategy B2C Marketing 110

Content Marketing Institute

FEBRUARY 4, 2019

Picture a virtual table with thousands of people playing at the same time in scores of places. In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. Use PR strategies and tactics to connect with notable news media. Should You Worry About Your SEO and Google’s Mobile-First Index? .

SEO 110

SEO Whitepaper Advertising Advertisers 110

Hubspot Marketing

FEBRUARY 21, 2019

In 2017, organizations providing online services (a.k.a. They have more — and more valuable — digital assets than your average consumer but less security than a larger enterprise-level company … placing them right in a “ hackers' cybersecurity sweet spot.”. But cybersecurity is about more than just avoiding a PR nightmare.

Non-Profit 109

Non-Profit PR Law Education 109

Moz

OCTOBER 23, 2018

After speaking with fellow digital PR expert, Danny Lynch , I settled on using Screaming Frog and custom extraction using XPath. Feels a little wrong to publish that openly!). Disclaimer: There were two methods of retrieving this data that I worked through, each with their own limitations. Impressive stuff in comparison to years gone by.

PR 56

PR B2C Fashion SEO 56

Marketing Insider Group

OCTOBER 16, 2021

He points out that Apple customers already believe that Apple will always release the most innovative new products, everyone knows that Disneyland is the happiest place on earth (and so Disney products exist to make you happy), and Nike customers believe that Nike is doing everything they can to help each athlete release their true potential.

Customer 103

Customer CMO Customer Journey Non-Profit 103

Sprout Social

APRIL 19, 2017

For instance, WeWork places a priority on empowering entrepreneurs and creatives, as well as making their co-working spaces a part of the community. A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. One bad situation can easily turn into a PR nightmare.

User-Generated 107

User-Generated PR Promotion Advertising 107

Marketing Insider Group

NOVEMBER 16, 2019

He points out that Apple customers already believe that Apple will always release the most innovative new products, everyone knows that Disneyland is the happiest place on earth (and so Disney products exist to make you happy), and Nike customers believe that Nike is doing everything they can to help each athlete release their true potential.

Customer 111

Customer CMO Marketing Marketers 111

Moz

JANUARY 12, 2021

When we hit 2017, we saw more changes to the results every day than we ever had before. You do need the SEO basics to get you ranking on the first page in the first place. But their search traffic responded very poorly and very quickly once that registration wall was in place. Blue is really stable results. What is going on?

SEO 59

SEO PR Branding Place 59

Hubspot Marketing

AUGUST 30, 2022

If you're looking for some great finance podcasts to listen to in 2022, you've come to the right place. Standout episodes: How to Get PR without a Publicist. In 2017, they expanded into the audio space by launching “Smart Money.”. In this article, we will share with you a list of the best finance podcasts available.

Finance 27

Finance Real Estate Health Education 27

Sprout Social

JANUARY 2, 2019

The beauty of social media is that businesses have a place where they can directly engage with customers without having to wait around. Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. If not, it’s likely time to make a change.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. It’s really become not only a great place for you to get inspiration just entrepreneurially but also to learn about podcasting. I’m on a Heil PR-40. Check it out at semrush.com/partner/ducttapemarketing. I do go back.

PR 62

PR SEO Place Promotion 62

Neil Patel

JANUARY 15, 2021

Quora is a great place to learn new things. Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it. There are several places to learn java on the web, and within 2 – 3 months, you’ll be programming in java.

SEO 145

SEO User-Generated Health Analytics 145

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients.

Non-Profit 77

Non-Profit PR Social Media Marketing Retail 77

Litmus

FEBRUARY 22, 2024

Sometimes I miss some of the more out-there trends like horizontal-scrolling layouts or slicing up JPGs down to a pixelated version and then filling it with background color so it would still show up with images-off… but I think we’re in a much better place now. Art and food are my happy places. That’s so heartening to hear!

Food 85

Food Transform PR Place 85

Search Engine Land

FEBRUARY 17, 2023

Also on this day Google testing questions and answers in the Google Maps interface 2022: This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps. Search Engine Land also wished Yahoo a happy 5th birthday in 2009.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Before 2017, Navboost memorized historical user clicks on queries for 18 months.) ” “Remember, you get Navboost only after they’re retrieved in the first place,” Nayak said. Rochester, N.Y.),

SEO 145

SEO Promotion PR Place 145

Content Marketing Institute

AUGUST 14, 2018

They’re popping up in all kinds of places where they don’t belong. (No, Chatbots are popping up in a lot of wrong places. Seriously, who remembers what 2017 was the “year of”? Purpose is to what storytelling was to 2017. Let’s stop using GIFs and auto-play video. thetimhayden #CMWorld Click To Tweet.

Content Marketing 105

Content Marketing Marketing Marketers Education 105

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This guide to intergrating long tail keyterms is a good place to start. There is no optimal ratio for placing keywords in an article.

SEO 145

SEO User-Generated Analytics Health 145

Econsultancy

DECEMBER 13, 2021

IAB UK’s CEO, John Maw, said of the findings, “We saw three years of change take place in just three months. Consequently, many consumers believe brands should step up sponsorship deals to ensure such events take place as planned, particularly when it comes to sports fixtures. in June 2021, up from $0.93 year-on-year.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

AUGUST 28, 2018

The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. A post shared by Over (@over) on Nov 7, 2017 at 6:49am PST. Especially for marketers.

PR 111

PR Place Promotion Analytics 111