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Inflation-Based Price Changes? Here's How & How Not to Address it in Your Messaging

Hubspot Marketing

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

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Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription

Buffer Marketing

We’re also happy to share a more sustainable way of providing this information — our new transparent pricing dashboard. Another important detail to note is how Average Sales Price (ASP) and Expenses have changed over time. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media by Barry Feldman and Seth Price.

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This day in search marketing history: February 3

Search Engine Land

Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. Read all about it in How Google uses artificial intelligence In Google Search. and Skittles.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

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Braze makes strong debut as public company

Martech

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Shares were priced at $65, above the expected range of $55 to $65. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017.

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This day in search marketing history: January 9

Search Engine Land

In 2017, Google added the ability to create and share negative keyword lists across accounts for Managed Accounts. 2017: The call extensions would automatically pull phone numbers featured on landing pages. 2017: Mobile played a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing.