Buffer Marketing

FEBRUARY 18, 2025

" So, why are conferences on our radar in the first place? The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. What to expect: Workshops on digital product launches and revenue generation.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   I’ll occasionally add a couple of sentences here and there if I know what I want to say under a specific point and place the screenshots I have in their respective places in the article.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. You can also include a full editorial style guide.

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. consumers of Boursin's distinct taste and product selection. million units.

Manufacturing 145

Manufacturing Food Finance Marketers 145

Hubspot Marketing

NOVEMBER 6, 2024

And for more on lead generation, you can explore all of HubSpot's free lead generation content and resources in one place. Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. Social Media Lead Generation 1. Partner with influencers.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. 95% of people have watched an explainer video to learn more about a product or service. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketers Marketing 145

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 145

eCommerce Millennials Shipping Price 145

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020. This compares to a 6.3%

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Read on to get inspired by some of the best minds in public relations.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. Sounds like a dream, right?

Product 134

Product Branding Place Marketing Strategy 134

Sprout Social

MARCH 31, 2020

Indicators of a crisis could be anything from a flurry of negative comments to an outright boycott of your products. Questioning the effectiveness of shelter-in-place orders and playfully commenting “Like, people are going to die” was both out-of-touch and irresponsible, to say the least. pic.twitter.com/Mjw6qJ5bET.

Management 145

Management Place Communications Promotion 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map. Customer Journey Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video made a push.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Superlist is a productivity app that helps teams and individuals change the way they work. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens.

Place 145

Place Promotion Transform Product 145

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And technology makes it easier than ever to replicate products. How do influencers become influencers in the first place? In many ways, story is the foundation of customer experience.

Thought Leadership 134

Thought Leadership Marketers Marketing Price 134

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 145

Fashion Branding Food B2C 145

Content Marketing Institute

DECEMBER 26, 2017

Becky and I have a suggestion: Cash in on the millions of women buying Dollar Shave Club products by creating a separate set of post-purchase content that speaks to the fairer sex’s trials and tribulations. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Adam Weber. Chief Marketing Officer.

Content Marketing 111

Content Marketing Transform Marketers Marketing 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John has spoken on five continents about using the power of story to reframe how products, individuals, organizations, cultures, and nations are viewed. John : I’m interested in seeing how VR will play a part in making the world a better place.

Branding 111

Branding Shipping Price Food 111

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Users can also find out which tools or products they’ll need to apply certain products. Image courtesy of AMCTheatres YouTube channel.

Shoppers 145

Shoppers Marketing Marketers Food 145

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. At most companies, it can feel like marketing and sales are far from being on the same team. And that's a problem.

Communications 145

Communications Place Customer Marketing Strategy 145

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

Transform 111

Transform Price Place Branding 111

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.

Non-Profit 145

Non-Profit Retail Food Price 145

Sprout Social

APRIL 26, 2018

Since joining Sprout in February 2017, Shweta has used her time here to not only grow in her career, but also take on new personal challenges. Name: Shweta Kapur Department: Engineering Started at Sprout: February 2017. Our engineering department generally consists of squads that focus on different pillars of the Sprout product.

Communications 110

Communications Analytics Place Product 110

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 145

Health Fashion Branding Place 145

Duct Tape Marketing

JULY 11, 2024

06:29] How do you find funding for all the music production costs? [11:16] He's been a financial advisor and planner for 25 years, launched her own registered investment advisory firm in 2017. Took a sabbatical from that career and then got back in it started my own firm, like you said, in 2017. This is John Jantz.

Transform 89

Transform Customer Email Marketing Product 89

Hubspot Marketing

OCTOBER 2, 2019

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective. Image Source.

Food 145

Food Branding Place Product 145

Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. This shows that the product is already popular among users. Segment users and place them in different buckets.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Content Marketing Institute

NOVEMBER 5, 2018

Axe, a Unilever brand of grooming products, focuses on a young male demographic. John Legend (@johnlegend) May 18, 2017. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey. In 2017, Dave’s Killer Bread grew by more than 75% over 2016.

Gen Z 111

Gen Z CMO Marketing Strategy Content Marketing 111

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. Someone lashing out because of your product or service isn’t the same as a troll spreading chaos for the sake of it. Set up listening streams that include your brand name, product name, and even your executive team’s names.

Millennials 29

Millennials Management Health Branding 29

Sprout Social

AUGUST 7, 2018

96% of users regularly research products on the channel, while 87% buy the items they see. However in 2017, the platform announced the Pinterest Taste Graph. Link back to your product pages, and let your customers know what you’re all about with key phrases. You need to link to real product pages. Product pins.

Branding 111

Branding Promotion Price Food 111

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. From conception to airing took about two years, with a production time of three to four months. It was never a product campaign; it was a straight goodwill campaign. Click To Tweet.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Ultimately, when your content shows up at the right place and the right time with the right audience, it'll improve your brand's reputation.The more quality content customers see, the more likely they are to have a positive association with your company. Wait, what?

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. FinancesOnline, like many other review platforms, can give your product an edge with such awards. Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145