Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Hubspot Marketing

DECEMBER 4, 2017

By the end of 2017, the combined total of VR software and hardware from Sony, Oculus, HTC, and others is predicted to reach 5.1 By 2020, the number of VR headsets sold is predicted to reach 82 million -- a 1507% increase from 2017 predicted totals. consumers of Boursin's distinct taste and product selection. million units.

Manufacturing 145

Manufacturing Food Finance Marketing 145

Hubspot Marketing

JANUARY 24, 2018

These statistics were gathered by surveying 570 unique respondents in December 2017. 81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey. 95% of people have watched an explainer video to learn more about a product or service. Let's take a look at some of the big takeaways.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Hubspot Marketing

MARCH 22, 2018

It isn’t enough to post product images to your site and hope your ideal customers will find them. High-Quality Product Videos. In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. IKEA also offers an AR app that lets you place 3D products in your home.

eCommerce 144

eCommerce Millennials Shipping Price 144

The CMO Survey

AUGUST 28, 2019

of marketing budgets in 2017 to the current 7.2%. This is surprising given the pressure that customers and other stakeholders are placing on companies to create this type of value. 8—Customer Priorities: Customers are expected to prioritize excellent service and superior product quality in 2020. This compares to a 6.3%

CMO 130

CMO New Technology B2C Analytics 130

Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Read on to get inspired by some of the best minds in public relations.

PR 145

PR Law Fashion Price 145

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. They just have a time and place for their purpose. Vendor Category Map. Customer Journey Map.

Customer Journey 115

Customer Journey User-Generated CRM Place 115

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Superlist is a productivity app that helps teams and individuals change the way they work. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens.

Promotion 145

Promotion Place Transform Product 145

Sprout Social

MARCH 31, 2020

Indicators of a crisis could be anything from a flurry of negative comments to an outright boycott of your products. Questioning the effectiveness of shelter-in-place orders and playfully commenting “Like, people are going to die” was both out-of-touch and irresponsible, to say the least. pic.twitter.com/Mjw6qJ5bET.

Management 138

Management Place Communications Promotion 138

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. Sounds like a dream, right?

Product 125

Product Branding Place Marketing Strategy 125

Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And technology makes it easier than ever to replicate products. How do influencers become influencers in the first place? In many ways, story is the foundation of customer experience.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. While Everlane's account has no shortage of beautiful product imagery, they also feature photos of their customers wearing Everlane clothes, inspiring travel photography, and tips on food and art destinations in different cities around the world.

Fashion 144

Fashion Branding Food B2C 144

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. Users can also find out which tools or products they’ll need to apply certain products. Image courtesy of AMCTheatres YouTube channel.

Shoppers 144

Shoppers Marketing Marketers Food 144

Hubspot Marketing

MAY 25, 2017

According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies' Sales and Marketing teams as "generally aligned.". Data from the 2017 State of Inbound Report. At most companies, it can feel like marketing and sales are far from being on the same team. And that's a problem.

Communications 141

Communications Place Customer Marketing Strategy 141

Sprout Social

AUGUST 25, 2020

Any account that is verified appears with the blue checkmark next to the username both on their profile and in search results, and always appears in the same place. At the end of 2017, Twitter decided to work on a new verification program to improve the overall process and ensure verified accounts met their new guidelines.

Health 142

Health Fashion Branding Place 142

Adobe Experience Cloud Blog

MAY 10, 2019

Irrespective of exciting deals and great products, customers have a tendency to research multiple options before making a purchase. As a result, they end up window shopping and adding products to their cart. This shows that the product is already popular among users. Segment users and place them in different buckets.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Hubspot Marketing

OCTOBER 2, 2019

Market repositioning -- brands are designed to connect companies with their customers, so if you reposition your business to target a completely new customer profile -- whether through product, place, price, or promotion -- your brand will need to follow suit. That's not to say that a partial rebrand can't be effective. Image Source.

Food 145

Food Branding Place Product 145

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

Transform 105

Transform Price Place Branding 105

Hootsuite

SEPTEMBER 15, 2022

It’d be great if we could avoid trolls entirely, but the internet is a deep, dark place. Someone lashing out because of your product or service isn’t the same as a troll spreading chaos for the sake of it. Set up listening streams that include your brand name, product name, and even your executive team’s names.

Millennials 29

Millennials Management Health Branding 29

Sprout Social

AUGUST 7, 2018

96% of users regularly research products on the channel, while 87% buy the items they see. However in 2017, the platform announced the Pinterest Taste Graph. Link back to your product pages, and let your customers know what you’re all about with key phrases. You need to link to real product pages. Product pins.

Branding 111

Branding Promotion Price Food 111

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. 7 must-see Google Search ranking documents in antitrust trial exhibits Still, we have to understand why they are doing this in the first place.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hubspot Marketing

JULY 6, 2018

Negative and positive feedback loops are used to draw attention to significant product or company issues. These feedback loops use customer or employee complaints to create long-term product or workplace solutions. Instead, each product falls under one vision, so employees can happily share responsibilities and work together.

Non-Profit 134

Non-Profit Retail Food Price 134

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. This is why having cohesive messaging across all mediums is so important. Take a look!

Automobile 93

Automobile Marketing Marketers Social Media Marketing 93

Hubspot Marketing

APRIL 6, 2021

However, why is content marketing so beneficial in the first place? Ultimately, when your content shows up at the right place and the right time with the right audience, it'll improve your brand's reputation.The more quality content customers see, the more likely they are to have a positive association with your company. Wait, what?

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Sprout Social

DECEMBER 13, 2018

If you have a product or experience that is difficult to describe, an immersive ad might just be the ticket for finding new leads. Or a furniture maker placing their newest couch in a room you can walk around in. Having this history in place helps immensely in managing customer service. Where the best memories take place.

Marketing 111

Marketing Marketers Advertising Advertisers 111

Hootsuite

SEPTEMBER 22, 2020

Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. The official verification badge will always show in the same place. Twitter paused the application program in 2017. And this one: Waking up in the wilderness!

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Production. Here are summaries of two talks that touched on this topic in 2017.

Transform 111

Transform Marketing Marketers Content Marketing 111

Search Engine Land

SEPTEMBER 8, 2023

Moz retired MozRank and MozTrust and started relying more on their own Link Explorer product, a link index that they claim has “over 35 trillion links.” Capper's slides reference a February 2017 presentation he did on whether Google still needed links. Starting with DA 2.0, And that's my point. Look, I get it.

SEO 140

SEO Health Place Product 140

Buffer Marketing

MARCH 1, 2024

And some vitamins “I also always recommend bringing your cold and flu medicine of choice or stocking up on vitamin C — there are a lot of folks from around the world traveling to one place, so there are usually some germs floating around.” ” — Hailley  14.

Logistics 20

Logistics Energy Food Communications 20

Adobe Experience Cloud Blog

APRIL 17, 2018

After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made a similar statement, saying it was reducing agency and production fees in its $7.1 billion annual budget. No one wins.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Sprout Social

JANUARY 28, 2020

After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers. As a visual platform, Instagram ads give you a great way to show off your product, and with Instagram shopping , you can even make it easier than ever for people to convert to customers right off the bat.

Advertisers 145

Advertisers Advertising User-Generated Promotion 145

Adobe Experience Cloud Blog

JUNE 9, 2017

People are leaving digital clues about their interests and intentions in many places across the web, including when they visit your website or click on your emails (1st party data), visit websites you don’t own, and go to social networks to discuss business issues and products (3rd party data). Algorithmic / using web crawlers.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Neil Patel

SEPTEMBER 15, 2020

70% discover new products on Pinterest. Pinterest debuted The Taste Graph in 2017 to enhance targeting. For example, CaféPress has Pinterest boards for various product segments. Pinterest simplifies the online shopping experience by making it easy to search for products. Also, add share buttons to your product pages.

SEO 145

SEO Shipping Product Branding 145

Martech

JANUARY 13, 2022

Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. It will be much easier and more convenient to have a demo of the product or actually use the product when it is permanently installed,” he said.

Event Marketing 125

Event Marketing Logistics Retail Marketing 125

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. But Instagram is gearing up to become much more than just a place for people to share pictures and videos from their family vacations. So why bring them up now?

User-Generated 142

User-Generated Entertainment eCommerce Retail 142