Remove 2017 Remove Place Remove Traditional Marketing
article thumbnail

21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Pro tip: You can either include your mission statement within your style guide, create a separate document for reference, or distill your mission statement into a slogan that you can place at the head of your document. Editor's note: This post was originally published in January 2017 and has been updated for comprehensiveness.

Branding 114
article thumbnail

How Neuromarketing Could Revolutionize the Marketing Industry

Hubspot Marketing

What if we could place a resonance score next to a piece of content, just like we do with views? To do this, companies like Immersion Neuroscience and Spark Neuro have developed technology that can gauge certain neurochemical and physiological responses, which both signal emotional engagement while consuming marketing content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

Many marketers are intentionally involved in LinkedIn Groups that relate to their industries, but preaching to the choir doesn’t generate new leads. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Stop: Isolating Marketing Strategies That Work Well Together. Still cold calling in 2017?

article thumbnail

10 Benefits of Consistent, High-Quality Content Marketing

Hubspot Marketing

However, why is content marketing so beneficial in the first place? Here are the top benefits of content marketing. Benefits of Content Marketing. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team.

article thumbnail

Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit

Adobe Experience Cloud Blog

Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. One piece of the puzzle?

Transform 117
article thumbnail

9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. In the face of consumers pelted with ads day in and day out, content marketing swoops in like a breath of fresh air. Content marketing. Content marketing rakes in conversion rates six times higher than other methods.

article thumbnail

The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Here are three essential ones you should know: Content marketing generates 3x more leads vs. traditional marketing ( DemandMetric ).