illumin

APRIL 4, 2025

With illumin s all-in-one platform, you can run programmatic, email, and social campaigns in one place. TV and streaming sports rights is expected to nearly double between 2017 and 2027. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play. With suspense, Nicholas’ story would be transformed. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 109

Content Marketing Transform Marketing Marketers 109

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Adobe Experience Cloud Blog

APRIL 13, 2017

The Expo Hall is the obvious place to meet face-to-face with what may feel like an overwhelming number of partners. So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. 90% of all internet traffic in 2017 will be video. The Future of Business is being defined right in front of our eyes. Click to Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. Because of this, organizations must be able to listen to and engage people personally in a multitude of ways and places. See you in San Francisco, April 23-26 for Marketing Nation Summit 2017 !

Transform 117

Transform Thought Leadership Marketing Marketers 117

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Among the enterprise customer experience vendors, Pega has perhaps placed the most emphasis on RPA as a key capability, having deployed it in its original BPM offering. Why we care. RPA has been a slowly developing category.

Transform 110

Transform Digital Marketing Management Place 110

Martech

JUNE 23, 2022

Redpoint allowed us to leave our existing infrastructure in place. Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We

Transform 104

Transform Customer Branding Food 104

Martech

AUGUST 25, 2021

” “A lot of people feel isolated and wonder why they can’t find someone that gets them — and you can find that online in the right places.” ” In 2017 he started a Slack channel. I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.”

Transform 144

Transform Retail Millennials Marketing 144

Martech

JUNE 10, 2022

The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Read next: IAB Tech Lab ad format updates include digital video and CTV.

Transform 113

Transform Advertising Advertisers Place 113

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Banner ads can be placed at the bottom of articles. WeChat usage stats.

Transform 111

Transform Marketing Marketers Finance 111

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health Communications 40

Adobe Experience Cloud Blog

MARCH 13, 2017

Swift broke all the traditional brand rules, challenged a number of assumptions across a range of marketing disciplines, and transformed herself into the ultimate “unbrand.” Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017.

Transform 126

Transform Thought Leadership CMO Marketing 126

Adobe Experience Cloud Blog

SEPTEMBER 11, 2018

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. Then, they attempt to transform it into a direct response channel, such as paid social or pre-roll. Doing away with costly silos in your marketing department is the best place to start.

Transform 113

Transform Thought Leadership Advertising Advertisers 113

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Adobe Experience Cloud Blog

AUGUST 25, 2017

Send All Your Leads to One Place. A 2017 study commissioned by the MarTech Industry Council found that marketers’ top frustrations with MarTech are too many technologies (50%), followed by problems integrating that tech (49%). It shouldn’t be difficult to use the data you’re investing in.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Neil Patel

SEPTEMBER 28, 2020

Oftentimes, insights come from unlikely places, such as comparisons between seemingly unrelated data sets. Once your marketing campaigns are in full swing – and the appropriate tracking tools are in place – the fun part begins. The company was founded in 2017 and has over 44,000 followers on LinkedIn and over 100 employees.

Analytics 134

Analytics Transform Digital Marketing Communications 134

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Enrollment is limited and ends December 15, 2017 for winter semester.

Education 111

Education Marketing Strategy Branding Energy 111

Hubspot Marketing

OCTOBER 10, 2018

And AR can do much more than transform your face or recognize your favorite paintings. As of the end of 2017, 187 million people used Snapchat daily. With IKEA’s new “IKEA Place " app, customers can preview over 2,000 pieces of virtual furniture in actual rooms within their home. And that's just Snapchat.

Transform 145

Transform Entertainment User-Generated Retail 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. The website uses beautiful imagery of people, places, and items that represent this experience in a way that flows cohesively down the homepage, telling the story of this group of America’s newest citizens. How do you transform the feeling of luxury and practicality into a website? Image Source.

Promotion 145

Promotion Place Transform Product 145

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform 103

Transform User-Generated Product Content Marketing 103

Adobe Experience Cloud Blog

DECEMBER 13, 2016

As with any marketing strategy, it’s important to have a solid framework in place before you implement it. Third, you may want to consider transforming your outbound SDR team to account-based SDRs. Ensure you have a method for determining success. The Account-Based Marketing Technology Stack. Laying the Right Foundation.

Thought Leadership 134

Thought Leadership Non-Profit CMO Transform 134

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Here are summaries of two talks that touched on this topic in 2017.

Transform 111

Transform Marketing Marketers Content Marketing 111

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Executive sponsor.

User-Generated 109

User-Generated Transform Analytics CMO 109

Marketing Insider Group

FEBRUARY 4, 2020

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. As the Influencer Marketing Hub team points out, the secret to its success is the very nature of the Internet: it’s “a highly social place.”. Have a seat. Prepare for a shock.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Content Marketing Institute

NOVEMBER 14, 2017

Robert Rose, CMI chief strategy advisor, wrote a terrific article earlier this year on how trust and the relationship with an addressable audience will be the only value left as advertising continues to transform. Check it out here: The Democratization of Distrust Is Our Biggest Opportunity. The importance of commitment.

Content Marketing 104

Content Marketing Transform Marketing Marketers 104

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. Lighting: Choose a well-lighted place. If you have a company blog, you can also analyze your best performing content and consider how it could be transformed into a LinkedIn video.

Transform 145

Transform Promotion User-Generated Management 145

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 94

Transform Millennials Non-Profit Place 94

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Set Up

MARCH 19, 2024

While I started in marketing communications, I realized my real strengths in marketing were in business transformation, change management, and team leadership. Grinstead: In my experience, Marketing is a field dominated by women and that's made it, in many ways, a great place to grow a career as a woman. And now I have a method.

Transform 105

Transform PR Marketing Marketers 105

Sprout Social

JANUARY 5, 2017

We place incredible people on projects of their own choosing, then stand back to see what their passion bears after seven days. Bring on 2017. Roadmaps are being updated; code is being prepared for production; and what were once proposals are being transformed into year-long initiatives. nI8xaFMGYR pic.twitter.com/ali2A9IwYG.

Transform 79

Transform Promotion Place Marketing Strategy 79

Search Engine Land

JANUARY 29, 2023

Report: Google AMP results in Google News more than double 2017: A report found that AMP results shown in the Google News section for mobile users had more than doubled in the past several days. by Greg Gifford 2017: SMBs are overwhelmed with digital marketing choices. versus 13.8% for Q3, 14.1% for Q2 and 13.7%

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Sprout Social

JUNE 24, 2019

Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award. Whiteoaks was also named Sprout Partner MVP in 2017.

Non-Profit 95

Non-Profit PR Social Media Marketing Retail 95

Marketing Insider Group

NOVEMBER 18, 2020

Of course project work has its place for initiatives that have a concrete start and end, such as completing a brand strategy, creating a website or producing a marketing brochure. During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Duct Tape Marketing

JANUARY 2, 2024

Wenger discusses the current state of AI, emphasizing the exponential progress in models like the Transformer architecture. That's something we realized around 2012 and then after around 2017, so between 2012 and 2017, progress was very linear. A Layperson’s Guide to the Concepts, Math, and Pitfalls of AI.

Transform 93

Transform Communications Product Place 93