Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 64

PR Pharmaceutical Analytics SEO 64

Duct Tape Marketing

APRIL 22, 2021

Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media.

PR 99

PR Management Promotion Marketers 99

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. What began as an unfortunate accident, resulted in well over 100 million impressions and positive PR for the already social-savvy brand. Last year, sales for Stanley tumblers increased by 275%.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Hubspot Marketing

JUNE 13, 2019

Press releases are important for increasing your brand awareness and helping your public relations (PR). Both Google and Bing have suggested that positive brand mentions may play a role in how they rank your site, meaning positive PR coverage can aid your SEO efforts even without a link. Enter: The press release. Don't panic.

PR 145

PR SEO Analytics Price 145

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Hubspot Marketing

DECEMBER 14, 2016

You should consider all marketing platforms -- email, social, PR, blogging, SEO -- when planning your seasonal content campaign, as incorporating different platforms in your campaign allows for an effective content flow, increased reach, and increased engagement. When will they be most willing to share the content or engage with the campaign?

PR 145

PR Customer Journey Customer Acquisition Marketers 145

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Adobe Experience Cloud Blog

DECEMBER 20, 2017

For example, a PR push that is part of a more extensive global campaign may also increase market share. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1%

Finance 134

Finance Key Performance Indicator Thought Leadership PR 134

Hubspot Marketing

AUGUST 20, 2019

PR Newswire ). PR Newswire ). It surpassed Twitter in business users in 2017. Wednesday is the best day to post while Sundays show the least traffic. Sprout Social ). Twitter Statistics. 326 million people use Twitter every month. ( 9% more people [than seen in previous reports] are now using Twitter on a daily basis. (

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Duct Tape Marketing

OCTOBER 20, 2021

He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media.

Transform 101

Transform PR Law Marketing Strategy 101

Hubspot Marketing

AUGUST 30, 2022

Standout episodes: How to Get PR without a Publicist. In 2017, they expanded into the audio space by launching “Smart Money.”. Who is more helpful when starting your business: Strangers or Friends/Family? 4 Tips for You to be an Effective ParentPreneur. Best for Short-and-Sweet Tips: Nerd Wallet’s Smart Money.

Finance 28

Finance Real Estate Health Education 28

Sprout Social

APRIL 14, 2017

— Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. — pamelahughes (@pamelahughes) April 12, 2017. — Cheval John (@chevd80) April 12, 2017.

Branding 77

Branding PR Social Media Marketing Promotion 77

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Here’s a great example of a cluster page from HubSpot: Instead of taking a generalized approach and covering things like why PR is important, HubSpot dives into building free buzz with a PR campaign.

PR 111

PR User-Generated SEO Manufacturing 111

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit 86

Non-Profit PR Social Media Marketing Retail 86

Duct Tape Marketing

APRIL 25, 2018

Why local PR is important. Check out the Moz Local 2017 Presentation – Are Words the New Links? Why local PR is important. * Check out the Moz Local 2017 Presentation – Are Words the New Links? What you’ll learn if you give a listen: Why there is confusion around Google local business listings.

PR 78

PR SEO Marketers Marketing 78

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

APRIL 6, 2018

PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. Thought leadership #content doesn’t need to be white papers & webinars. Think interactive too. matzucker Click To Tweet . Brand acts. Are you with us today?

Whitepaper 112

Whitepaper Content Marketing Thought Leadership Transform 112

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. Shutterstock uses its proprietary data to create something genuinely useful for its two audiences – customers and contributors.

Content Marketing 111

Content Marketing Customer Acquisition Marketers Marketing 111

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Search Engine Land

MARCH 10, 2023

During its heyday, Facebook drew more visitors to publishers than Google did – a trend that has been reversed since 2017. Otherwise, you have to invest a lot in outreach and other PR efforts. When your boss wants to invest in content, marketing and PR they may often mean actual SEO-related tasks, e.g.: Creating link magnets.

SEO 96

SEO Real Estate PR Customer Journey 96

Hootsuite

OCTOBER 8, 2019

. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. — University of British Columbia (@UBC) February 21, 2017. They also invited potential students to come to fun events showcasing the fun side of UNSW. Free #unswoweek Night Markets film screening tonight @ 7pm. Alumni and student engagement.

Education 112

Education Gen Z Millennials Promotion 112

Jeff Bullas

MARCH 7, 2023

In May 2017, Google released a post about guest blogging. When paid backlinks are offered to subpar businesses that produce weak content, the damage is knee-deep. But that’s not all. Some companies also bend the rules by resorting to black-hat guest posting strategies, which is a big NO-NO any way you look at it.

SEO 171

SEO User-Generated PR Branding 171

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. As far as the numbers go, vanity metrics look great on paper. Click To Tweet.

Non-Profit 109

Non-Profit PR Customer Journey Advertising 109

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. — Wendy’s (@Wendys) November 24, 2017. If your content is boring, offensive, or sticks out like a sore thumb, you’re gonna have a bad time. People will ratio you , ignore you, or hurt your feelings.

Branding 136

Branding Whitepaper Food Energy 136

Sprout Social

APRIL 19, 2017

A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. — Netflix US (@netflix) March 22, 2017. One bad situation can easily turn into a PR nightmare. Plus, social media is where people tell their friends about their favorite products and brands. Shall we begin? DeathNote pic.twitter.com/fEd12Gm32c.

User-Generated 111

User-Generated PR Promotion Advertisers 111

Marketing Insider Group

SEPTEMBER 14, 2020

Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Voice search is becoming more vital, yet 62% of industries haven’t adjusted to it. ( PR Newswire ). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. That made me want to go into PR and special events. If I had to pick a favorite right now, I would say I am still feeling “Daughter” by Audi from 2017.

Transform 105

Transform PR Marketers Marketing 105

Duct Tape Marketing

APRIL 12, 2017

Why local PR is important. Check out the Moz Local 2017 Presentation – Are Words the New Links? Why local PR is important. * Check out the Moz Local 2017 Presentation – Are Words the New Links? What you’ll learn if you give a listen: Why there is confusion around Google local business listings.

SEO 56

SEO PR Marketing Automation Platform CRM 56

Search Engine Land

NOVEMBER 29, 2022

In 2017 alone, Google conducted more than 200,000 experiments that resulted in about 2,400 changes to Search. As a result, those responsible for SEO are increasingly becoming the interface between technology, editing, marketing and PR. Creating PR campaigns for suitable co-occurrences. (No No pure image PR.)

Whitepaper 95

Whitepaper PR User-Generated Advertisers 95

Search Engine Land

MAY 18, 2023

Source: Attention Is All You Need , Vaswani et al, 2017) Simply put, a transformer takes an input and turns (i.e., Since LLMs are powered by writing, marketing or PR professionals – not programmers – may develop innovative ways to use the tools. Two important features here are embeddings and positional encoding.

Transform 81

Transform Direct Mail PR User-Generated 81

Sprout Social

JANUARY 18, 2017

Remember, it’s 2017 and this is the internet. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. You may have noticed that it seemed like a lot of work to append all those parameters to the end of that chosen URL. If you have a problem, there is a solution.

Analytics 100

Analytics PR Influencer Marketing CMO 100

Content Marketing Institute

FEBRUARY 4, 2019

In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. Use PR strategies and tactics to connect with notable news media. You won’t always be the winner and you can quickly get one back after losing it. Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Content Marketing Institute

APRIL 26, 2018

All four come from journalism and PR backgrounds, and they supplement their writing with a team of contractors and freelancers. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Rock Content

JANUARY 18, 2018

Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online. Few terms were repeated more often in 2017 than ‘fake news.’ than it did in 2017. In 2018, things will only heat up further.

SEO 49

SEO eBook PR Digital Marketing 49

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. When this happens, take a mind break and experience a different type of creative environment. Visit a museum or a new coffee shop.

Transform 112

Transform Digital Marketing Communications Copywriting 112