Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

FEBRUARY 7, 2018

Shutterstock reports its 2017 Creative Trends infographic earned: Mentions in more than 100 articles. Consider using data you have rather than spending time and money building and promoting a survey. SEMrush reports its Easter egg hunt, launched in April 2017, earned: More than 9,300 participants. 6 billion unique site visits.

Content Marketing 111

Content Marketing Customer Acquisition Marketers PR 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Promotion of blog posts through social media. It’s linked to from its PR pillar page : That’s how you do it. The topic clusters model. Topic cluster model explained. Email-generated content ideas.

PR 109

PR User-Generated SEO Manufacturing 109

Hootsuite

OCTOBER 8, 2019

The university used O-Week to promote their school’s culture, classes, and clubs on social media. — UNSW (@UNSW) February 20, 2017. — UNSW (@UNSW) February 22, 2017. Effective school promotion. Another thing you should promote is your school’s research capabilities. Alumni and student engagement.

Education 111

Education Gen Z Millennials Promotion 111

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Influencer marketing serves a deeper part of the funnel. Social media cards.

Influencer Marketing 108

Influencer Marketing Branding Whitepaper Thought Leadership 108

Sprout Social

APRIL 14, 2017

— Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. — nicole (@nicolemaries__) April 12, 2017. — Val Vesa (@adspedia) April 12, 2017. — pamelahughes (@pamelahughes) April 12, 2017. — Cheval John (@chevd80) April 12, 2017.

Branding 61

Branding PR Social Media Marketing Promotion 61

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. Approximately 74% of conversion rate optimization programs promote sales growth. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Content Marketing Institute ). Content Marketing Institute.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Set Up

MARCH 19, 2024

I ended up majoring in public relations/journalism and had both marketing and PR internships while I was in school. I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. That made me want to go into PR and special events. And now I have a method.

Transform 105

Transform PR Marketers Marketing 105

Sprout Social

APRIL 19, 2017

A post shared by WeWork (@wework) on Feb 2, 2017 at 3:13pm PST. For instance, Nike promotes the #justdoit hashtag on Twitter and Instagram. When you’re launching a new product, you’re likely doing a lot of promotion on various channels like radio, media outreach, digital advertising and others. Shall we begin?

User-Generated 108

User-Generated PR Promotion Advertisers 108

Content Marketing Institute

APRIL 26, 2018

By promoting the content on social and engaging with followers, the team also gathers feedback and shares any questions people had with sales and other relevant teams. Promoting content on social enables #content team to get feedback for sales & other teams. LukeKintigh Click To Tweet.

Branding 106

Branding Whitepaper Education Traditional Marketing 106

Hootsuite

JULY 12, 2022

As a result, many brands sound different on social than they do in print, PR, paid media, or on their websites. — Wendy’s (@Wendys) November 24, 2017. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way.

Branding 128

Branding Whitepaper Food Energy 128

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . We promoted the magazine and restaurant and all their followers with several shares. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Visit a museum or a new coffee shop.

Transform 111

Transform Digital Marketing Communications Copywriting 111

Content Marketing Institute

FEBRUARY 4, 2019

Google already promotes no-click search results, often providing answers without the need to click for more details. In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. Use PR strategies and tactics to connect with notable news media. Strap in tight. Explore your team members’ own connections.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Marketing Insider Group

NOVEMBER 16, 2019

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. You don’t have to build your business culture around being eco-friendly. Be aware that these changes take time – culture change doesn’t happen overnight. Source: [link].

Customer 111

Customer CMO Marketers Customer Journey 111

Hubspot Marketing

FEBRUARY 21, 2019

In 2017, organizations providing online services (a.k.a. But cybersecurity is about more than just avoiding a PR nightmare. NIST is a government agency that promotes excellence in science and industry. Unfortunately, as technology and data collection practices progress, so do the methods that hackers follow to steal data.

Non-Profit 111

Non-Profit PR Education Law 111

Sprout Social

JANUARY 18, 2017

Campaign: The specific campaign you were promoting that got them there. Remember, it’s 2017 and this is the internet. We all know it’s great PR to get mentioned in an article by a top-tier publication, or to do a guest post on a high-ranking blog. Medium: The type of traffic that got them there (Organic, paid, referral, etc.).

Analytics 91

Analytics PR Influencer Marketing CMO 91

Search Engine Land

AUGUST 11, 2023

It’s important to note that any mentions of him before late 2017 would refer to his previous role before taking up this position. This does show well the checkered past of SEO and the nature of Google’s PR pushes to call out tactics that attempt to game their system or harm others. John Mueller eras. Figure 24 ).

SEO 95

SEO Analytics PR Search Marketers 95

Sprout Social

JANUARY 2, 2019

Whereas 2017 saw a boom of live video and video-centric Stories on Facebook and Instagram, long-form social video saw a sort of resurgence in 2018. According to Bambu, promotional content is re-shared 24x more often when shared by employees versus brands by themselves. Brands going all-in on social video. Social storytelling.

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Marketing Insider Group

OCTOBER 16, 2021

Or maybe you want to promote a culture of great design and innovation. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. You don’t have to build your business culture around being eco-friendly. Be aware that these changes take time – culture change doesn’t happen overnight.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Exposure Ninja

JULY 13, 2022

This guide was originally written by Tim Cameron-Kitchen in 2017, and updated by Jess Percival in 2022. If your sponsored content is well written, the promotion of your product or service takes a backseat. Learn how digital PR can improve your SEO. Why You Shouldn’t Believe What You Read in the News…. If it was a success, great!

Price 52

Price PR User-Generated Advertisers 52

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. There are many, many people that I have gained access to because I said, “Hey, I want to interview you and promote your book” as opposed to, “Hey, I just want to talk to you for 20 minutes and pick your brain.”

PR 74

PR SEO Place Promotion 74

Neil Patel

JANUARY 15, 2021

Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it. Deirdre Breakenridge is one of the experts featured in the post above about PR. Brian Liang wrote a roundup post about how to promote your blog.

SEO 145

SEO User-Generated Health Analytics 145

Moz

JANUARY 12, 2021

When we hit 2017, we saw more changes to the results every day than we ever had before. But then Google appointed a new head of search, and they chose someone who had spent their career at Google promoting machine learning and its opportunities. Blue is really stable results. Orange is a lot of changes.

SEO 59

SEO PR Branding Place 59

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 110

Retail Tentpole Shoppers PR 110

Sprout Social

JUNE 24, 2019

SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Digital Natives Group was also the winner of our 2017 Social Media Campaign of the Year and was named 2018 Partner of the Year award.

Non-Profit 78

Non-Profit PR Social Media Marketing Retail 78

Orbit Media Studios

SEPTEMBER 20, 2022

Most bloggers struggle to find time to create and promote their content. Finding time to write and promote blog content competes with our other priorities. Each of the items here are aspects of content strategy, including content formats and promotion channels. Then in 2017, they started becoming less popular.

B2C 145

B2C eBook Analytics Promotion 145

Hootsuite

MAY 6, 2020

Did someone forget to update your header image after your 2017 Holiday Campaign, and now— whoops!— it’s advertising a promotion that’s several years out of date? Criticism is inevitable, especially as your account grows, so you should plan for how to respond to trolls and manage a PR crisis. of tweets promote your business, ?

Marketers 145

Marketers Marketing Key Performance Indicator Analytics 145

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Before 2017, Navboost memorized historical user clicks on queries for 18 months.) Demotes or suppresses stale features for fresh-deserving queries; promotes TopStories. This would: Promote low-quality, click-bait results.

SEO 145

SEO Promotion PR Place 145

Neil Patel

JANUARY 21, 2021

On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high. This is fundamental — there is no point in promoting or building links to an unhealthy site. Link Building has Changed.

SEO 145

SEO User-Generated Analytics Health 145

Content Marketing Institute

AUGUST 14, 2018

Wish would die: Sleazy webinar promotion. Let sleazy webinar promotions end. Seriously, who remembers what 2017 was the “year of”? Purpose is to what storytelling was to 2017. Expect to be strong: Influencer marketing, paid promotion, and social video. Karl Sakas , agency advisor, Sakas & Company.

Content Marketing 108

Content Marketing Marketers Marketing Education 108

Content Marketing Institute

JULY 20, 2018

Planning, creating, distributing, and promoting content typically involves people on more than one team. In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Enterprise content marketing is an exercise in collaboration. The 40-person team handles: Social media.

Entertainment 63

Entertainment PR CMO Content Marketing 63

Econsultancy

DECEMBER 13, 2021

to 5.8%, representing the highest level of brand risk in this environment since 2017, a year laden with brand safety controversy. Seventy-eight percent of survey respondents said they have bought, or are open to buying, products promoted alongside the audio content they listen to. year-on-year. JC Decaux revenue down 63% in Q2 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Sprout Social

AUGUST 28, 2018

The platform grew by a staggering 200 million users in 2017 alone. This growth combined with the company’s decision to go all-in on Instagram Stories signals the platform’s status as the prime place to promote visual content. And the pressure to promote more eye-popping content. Go with the flow. Adobe Spark.

PR 111

PR Place Promotion Analytics 111