Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Rock Content

JUNE 26, 2023

To help meet its clients’ content creation needs, RivalMind began working with WriterAccess in 2017. The Solution: WriterAccess Managed Services In 2017, RivalMind decided to try Rock Content’s WriterAccess platform to meet their content needs.

Product 97

Product Manufacturing Food Management 97

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Buffer Marketing

NOVEMBER 4, 2024

billion MAU As a visual social networking platform,  Instagram  is the place for showcasing your products or services with photos or videos. Despite only launching in 2017, it’s one of the fastest-growing apps in the world and recently overtook Google as the  most visited  internet site.​ Instagram 2.04

Branding 122

Branding Social Media Marketing User-Generated Advertising 122

Buffer Marketing

FEBRUARY 18, 2025

The Creator Track zeroes in on influencer marketing, content production, and brand storytelling, making it a must for anyone pushing creative boundaries. This event dives deep into topics like launching digital products, growing subscription-based revenue, and building diverse income streams. Spoiler alert: It wasn't great.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Martech

FEBRUARY 26, 2025

This is especially true of data on product usage and customer feedback from social media and review sites. However, customer happiness has barely increased since 2017. There’s also a gap between collecting data and using it to improve marketing, sales, service, and product development.

Transform 60

Transform CRM Product Customer 60

Hubspot Marketing

NOVEMBER 16, 2022

Click here to integrate ClickUp and use both tools to deliver customer value faster, streamline operations, and be more productive. The closed deal automatically triggered a new project in ClickUp, your workplace productivity and collaboration software. We were early adopters on both platforms — HubSpot in 2013 and ClickUp in 2017.

Product 106

Product CMO CRM Management 106

Hubspot Marketing

DECEMBER 5, 2019

Reddit surpassed 330 million monthly active users in 2017. billion after 2017 funding rounds. 82% of Gen-Z people say they trust Reddit when it comes to learning more about products. Within a year of launching video hosting in 2017, Reddit's native video viewers climbed to 1.4 General Stats. Crunchbase ). Crunchbase ).

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Skype, now owned by Microsoft, focuses primarily on its product phrasing and logo placement. You can also include a full editorial style guide.

Branding 115

Branding User-Generated PR Law 115

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Ben & Jerry’s - Blends product promotion with cause-driven marketing. To be clear, not all waves are good.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 88

SEO Thought Leadership Place Marketing Strategy 88

Hubspot Marketing

OCTOBER 11, 2023

It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. It was shut down in 2017 after a decline in its user base. 2017 - ByteDance, TikTok’s parent company, purchases Musical.ly. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Offer a free trial or a freemium product.

User-Generated 81

User-Generated Marketers Marketing Advertising 81

Hubspot Marketing

OCTOBER 4, 2023

Media Companies That Are Spinning Success Reese Witherspoon’s Hello Sunshine is rewriting the playbook for how production companies can rise to the top. Witherspoon started a book club in 2017 offering a monthly book recommendation to her fans. This strategy has paid off — in 2021 Hello Sunshine sold for $900M to an undisclosed buyer.

Gen Z 132

Gen Z Branding Advertising Advertisers 132

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

MARCH 20, 2023

Artificial intelligence (AI) is heavily used for service operations and product & service development-related functions in the high-tech and telecom industry. Artificial intelligence (AI) saw a staggering growth in adoption rates from 2017 to 2018, and it has leveled off significantly since 2019. Image Source 2. It grew nearly 2.5

Marketers 136

Marketers Marketing Global Marketing Advertising 136

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. We also use several of these for managing our ecosystem.

Transform 119

Transform Manufacturing Finance eCommerce 119

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. One Mielle product in particular, the Rosemary Mint Scalp & Hair Strengthening Oil, has increased in popularity due to TikTok. Sounds like a dream, right?

Product 132

Product Branding Place Marketing Strategy 132

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. It now has more than 50,000 followers.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. My favorite tool for this right now is Speechify , which I included in my AI productivity tools list.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Search Engine Land

MAY 6, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand tuned parameters.”

Advertisers 121

Advertisers Advertising Price Search Marketers 121

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Image Source. Video made a push.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. That’s set to grow to 6 billion by 2017. billion 2017 1.66 Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027.

Communications 118

Communications Product Marketers Marketing 118

Hootsuite

DECEMBER 17, 2019

more important to viewers than production value. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Brands on YouTube can take advantage of the fact that people are turning to YouTube videos more and more as they research and decide which product to buy. Get the free guide right now!

Advertising 145

Advertising Advertisers Marketers Marketing 145

Martech

MAY 8, 2024

Yes, but: What Google failed to mention is “Project Momiji,” which very quietly launched in 2017. According to a 2017 document introducing a new product called “Kumamon,” Google had been doing this using “a simple algorithm consisting of bid, three quality signals, and some (mostly) hand-tuned parameters.” (A

Advertisers 116

Advertisers Advertising Price Search Marketers 116

Search Engine Land

AUGUST 29, 2023

capitalizing brand/product names) in titles and meta descriptions. However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) Aside from the correlation between keywords in title tags and positioning: 95% of pages ranking in the top 10 have meta descriptions. 100% agreement.

Finance 128

Finance Retail SEO Product 128

Search Engine Land

MAY 24, 2024

However, these answers are not good and Google owns the product producing them. If you need a refresher or weren’t around in 2017, I highly suggest reading Google’s “One True Answer” problem — when featured snippets go bad. This is absolutely true. Social media is not an entirely accurate representation of reality. Goog enough.

Health 131

Health Advertising Advertisers Product 131

Martech

JANUARY 7, 2022

The video is actually from 2017. If I had on my VR headset and a virtual store associate appeared, and told me that a product I discovered there could be shipped to my home in a dependable timeframe, I’d definitely be onboard. And they have to translate to the offline demands of the customer.

Shipping 117

Shipping Food Advertising Advertisers 117

Sprout Social

FEBRUARY 11, 2020

The biggest recent change to the algorithm happened in 2017 with the introduction of the relevance model, and replacing “While You Were Away” with “In Case You Missed It”. Which is why, as time went on, new algorithms were introduced. How has the Twitter algorithm changed in 2020? Current Twitter timeline ranking signals.

Analytics 145

Analytics Branding Advertising Advertisers 145

Hubspot Marketing

JULY 11, 2023

To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. How People Felt About AI in 2017 How People Perceive AI in 2023 How AI's Perception Could Change How People Felt About AI in 2017 In 2017, 86% of people wanted to try out AI tools.

Digital Marketing 89

Digital Marketing Product Customer Marketers 89

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products.

PR 129

PR Influencer Marketing Branding Marketing Strategy 129

Hubspot Marketing

JANUARY 12, 2023

Brown first gained momentum online in 2017 when she posted a viral video on Facebook raving about the TTLA sandwich from Whole Foods, eventually becoming a brand ambassador for the grocery chain. In 2020, she created a TikTok account sharing vegan cooking videos and inspirational pep talks, and her content took off. Connection to Audience.

Food 140

Food Branding Product Marketers 140

Litmus

AUGUST 24, 2021

Jaina Mistry, our Senior Manager of Email Marketing at Litmus, presented this preview text trick in an #EmailHacks session at Litmus Live back in 2017. Check out her two-minute talk here: We’ve been using this hack in our Litmus emails from the monthly newsletter and Litmus Weekly to product announcements and event invites.

Real Estate 144

Real Estate Email Marketing Branding Management 144