Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. Altogether I've been using the platform for 6+ years to create and promote content.

Promotion 123

Promotion eCommerce SEO Affiliate Marketing 123

Sprout Social

FEBRUARY 27, 2017

Here’ are the 47 most essential social media statistics for 2017 and beyond (Click below to jump to each section): Instagram Statistics. In fact, the Sprout Social Q1 2017 Index discovered Facebook still sees the most interactions and is the preferred network among millennials, Gen Xers and baby boomers. Facebook Statistics.

Millennials 112

Millennials Advertisers Advertising Influencer Marketing 112

Marketing Insider Group

DECEMBER 26, 2017

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). Inspired Life in Greece – Dena Argyropoulou (September 2017).

Finance 105

Finance Promotion Product 105

Sprout Social

NOVEMBER 21, 2016

Some are meant to generate awareness and promote a cause while others focus their attention on the cute, quirky and nonsensical. Don’t be a brand that hijacks a hashtag holiday and promotes content that has nothing to do with your brand or product. Is the Correct Hashtag Being Used?

Promotion 111

Promotion Branding New Markets Product 111

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Sprout Social

FEBRUARY 28, 2017

Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. The Recipe for a Successful Twitter Promotion.

Promotion 63

Promotion Fashion User-Generated Entertainment 63

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways : Keep the campaign message simple Turn around your product’s limitations into a campaign 2.

Automobile 103

Automobile Marketing Marketers Social Media Marketing 103

SMA Marketing

JANUARY 25, 2024

This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. What pain points will your products and services solve? Your content marketing calendar will outline the timeline for content production and ensure that everyone understands the pending publishing schedule.

Promotion 98

Promotion Content Marketing Communications Marketing Plan 98

Duct Tape Marketing

MARCH 30, 2017

7 Tips that Will Make You a Successful Content Marketer in 2017 written by Guest Post read more at Duct Tape Marketing. So what are the tricks to be on the crest of a wave in 2017? In 2017, the ability to study the actual problems of the audience and solve them is paramount. Behavioral Factors as Litmus Test for Your Website.

Content Marketing 73

Content Marketing Copywriting SEO Marketing 73

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO User-Generated PR 40

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Search Engine Land

MARCH 16, 2023

Google to further dilute exact match in AdWords; will ignore word order & function words 2017: Not just for plurals anymore, close variants would extend to include word ordering and function words in inexact match keywords. 2009: Twitter was promoting Twitter Search. Twitter Adding Advertisements?

Search Marketers 86

Search Marketers Marketing Marketers User-Generated 86

Search Engine Land

JANUARY 17, 2023

2022: Shopify merchants could use the app to optimize their products and posts to show in organic, non-shopping results. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: Another effort to monetize local queries on mobile. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6% I disagree.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 120

Customer Acquisition Influencer Marketing Promotion Advertisers 120

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Search Engine Land

FEBRUARY 2, 2023

YouTube sees 90% lift in searches for football highlight videos during the last year 2018: In addition to the rise in search activity, watch-time of sports highlight videos skyrocketed 80% between 2016 and 2017. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 88

Search Marketers Real Estate SEO Marketing 88

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Bing Ads Editor now supports Enhanced CPC, exports to create expanded text ads 2017: Version 11.9 Microsoft Advertising blocks 1.6

Search Marketers 76

Search Marketers Marketing Marketers User-Generated 76

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2017: 17 link resolutions for 2017 by Julie Joyce. 2017: Local SEO is about so much more than tools by Greg Gifford.

Search Marketers 86

Search Marketers Marketing Marketers Advertisers 86

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Best Website Designs from 2022.

Place 145

Place Promotion Transform Product 145

Search Engine Land

MARCH 6, 2023

Microsoft Advertising announces new ad type for service providers 2022: Professional service ads could also be used to promote regional offices, branches or even national brands that provide relevant services. AMP rolling out to 1 billion more people in Asia 2017: Baidu, Sogou and Yahoo Japan were adopting the mobile framework.

Search Marketers 78

Search Marketers Marketing Marketers SEO 78

Martech

MARCH 28, 2023

It makes you feel connected to another person and influence your decision-making process — which includes decisions related to products and services. How do you ensure your customer’s satisfaction after using your product and service? What happens if your customer has a problem using your product and service?

Customer Journey 130

Customer Journey Customer Whitepaper Marketing 130

SMA Marketing

JANUARY 25, 2024

This document helps to organize and plan the creation, publishing, and promotion of content in a strategic way. What pain points will your products and services solve? Your content marketing calendar will outline the timeline for content production and ensure that everyone understands the pending publishing schedule.

Promotion 52

Promotion Content Marketing Communications Marketing Plan 52

Buffer Marketing

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

User-Generated 120

User-Generated Retail Price Marketing 120

Hubspot Marketing

JANUARY 17, 2024

That puts you at a huge disadvantage -- you’re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. It’s a great way for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook content they want to promote.

Real Estate 119

Real Estate Promotion User-Generated Analytics 119

Search Engine Land

JANUARY 23, 2023

As always, we build customer feedback into the final product. Spotted: New Google ad label test with green outline on white background 2017: The new look was seen in the UK on desktop. Merkle: Google Q4 search growth aided by changes other than ETAs 2017: Overall paid search growth remained steady in Q4.

Search Marketers 74

Search Marketers Marketing Marketers SEO 74

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. Tailor Your Products to Your Audience. Choose Great Products in a Profitable Niche.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

Search Engine Land

MARCH 1, 2023

Google makes it easier to search for programming languages answers 2017: Google could now handle queries containing sequences of 2–3 special characters. AdWords Expanded Text Ads could get even longer with second description line test 2017: A new test doubled the number of characters available in text ad descriptions.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Chief Martec

MAY 4, 2022

They often shout-out to the specific products they use. And if you want to view the ones from previous years, here’s 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021.). In the past, we’ve donated to organizations that promote diversity and inclusion in martech. How does it support their customer journey?

Non-Profit 118

Non-Profit Entertainment Customer Journey Marketing 118

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

OnPassive Marketing

JUNE 19, 2022

YouTube has changed the way content is created, advertised, and promoted. Anyone looking to market their business or product online should consider using YouTube video marketing. For example, small businesses can use YouTube to promote their products and services. Who Is In The Market For YouTube Marketing?

Video Marketing 63

Video Marketing User-Generated Marketing Marketers 63

Sprout Social

MAY 3, 2017

With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. We’ve never had more ways to promote a product. Of course, being too promotional will also make your brand unattractive. There is not a more versatile piece of clothing."

PR 106

PR Influencer Marketing Promotion Management 106

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. My model was to find creative ways to promote our products without pushing a sale.

Branding 95

Branding Education Promotion Retail 95

Rock Content

JANUARY 3, 2024

Since Kristallnacht is prominent on the German calendar, the bot promoted it. Inappropriate News-Jacking Part 1: Pepsi In 2017, amidst a rise of protests across the U.S., Thank your market leader for establishing a market, and then promote what makes you different. Let WriterAccess help you scale your content production.

Marketing 97

Marketing Marketers Retail Promotion 97

Neil Patel

SEPTEMBER 13, 2021

If you’d like to increase your following on Facebook or give away premium products behind a “like wall”, this is the popup for you. Many well-known companies test their promotions by encouraging a “like first before the promotion can be viewed” or “follow us to enter the sweepstakes” through their website. Squarespace Popup Ads.

Advertising 122

Advertising Advertisers User-Generated Promotion 122

Spiralytics

JANUARY 26, 2023

What happened In 2017, Pepsi released an ad starring Kendall Jenner. pic.twitter.com/FA6JPrY72V — Be A King (@BerniceKing) April 5, 2017 The short yet strikingly sarcastic remark of Martin Luther King’s daughter, Bernice King, put it perfectly in her tweet: “If only Daddy would have known about the power of #Pepsi.”

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129