Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 107

Gen Z Food Fashion Millennials 107

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 50,000 years of product review videos have been watched on mobile devices over the past two years. Over 90% of 18-44 year old American internet users watch videos on YouTube. YouTube has over 1.9

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Rock Content

JULY 30, 2020

The introduction of new channels, such as social networks and blogs, allows businesses to create exceptional user experiences that may now be enjoyed by a greater audience, such as the live broadcasts. Thus, anyone with access to adequate tools can transmit their content in real-time to users worldwide.

Product 114

Product User-Generated Transform Digital Marketing 114

Duct Tape Marketing

SEPTEMBER 8, 2017

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Yet, one assured method exists to generate lots of buzz about your business and advertising. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names.

Copywriting 71

Copywriting Advertising Advertisers User-Generated 71

Sprout Social

MARCH 9, 2017

More importantly you want your audience to remember you next time they need your product or service. According to the Sprout Social Q1 2017 Index , 71% of respondents said they’re more likely to buy from a company when they experience a positive interaction with the brand. — Netflix US (@netflix) February 19, 2017.

Food 108

Food Non-Profit User-Generated Branding 108

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). Users can click on a work of art’s title to learn more about it.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. Vendor Category Map. Here’s an example from SAS and their 2021 Stackie entry: 2.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

Buffer Marketing

NOVEMBER 13, 2023

Many online publications take advantage of affiliate sales links with product recommendations and round-ups.  Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result?

User-Generated 134

User-Generated Retail Price Marketing 134

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 million videos and Twitter users send 511, 200 tweets—per minute! The competition for attention is fierce for brands on social. Utilize innovative technology and gamification.

User-Generated 144

User-Generated Branding Product Advertising 144

Adobe Experience Cloud Blog

APRIL 23, 2018

While product offerings and marketing tactics may change, this foundation remains the same. Whether it’s an ad, social media post , content on a landing page , or our product itself, the message always embodies our brand and furthers the conversation around it. To date, tentree has amassed 2.3

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Spiralytics

MAY 2, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Sprout Social

APRIL 5, 2017

Post real-time updates: Whether you’re slated for a product launch or a company update, scheduling takes the stress out of social and allows you to focus on other things. — Ask PlayStation (@AskPlayStation) April 3, 2017. Napping is the most productive thing you can do without doing anything. More info: [link].

User-Generated 106

User-Generated Promotion Energy Entertainment 106

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated 134

User-Generated Education Product Management 134

Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Leverage user-generated content. Show the application of your product.

Food 112

Food User-Generated Retail Fashion 112

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. That helped her products appear more often and higher up in searches. Step 2: Add Testimonials to Your Skincare Marketing Product Web Pages. That’s exactly what Skincare by Alana did.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

MARCH 31, 2021

With 166 million daily active users, it’s no wonder that marketers flock to the social platform. Try out these different header image options: upcoming event new products best-selling products client testimonial capabilities. The more visually compelling your tweets, the more likely they are to generate social engagement.

Thought Leadership 145

Thought Leadership Fashion User-Generated Whitepaper 145

Sprout Social

JANUARY 28, 2020

There are over 1 billion people accessing Instagram each month, with the average user scrolling through the platform for 53 minutes each day, and you want your brand to be where they can see it. After they opened Instagram advertising to all businesses in 2015, it grew exponentially, and by 2017 reached 1 million advertisers.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. Re-share user generated content 🔗 We love to see how much remote work has evolved.

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Sprout Social

OCTOBER 10, 2016

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. Not only do hashtags help social media users organize and categorize content, but they’re also one of the driving forces behind some of today’s best marketing campaigns.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Neil Patel

NOVEMBER 12, 2020

It doesn’t take much time to generate meta tags, but it’s more important than you might think. Your content needs to be readable and appealing to users on search engines. Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience. There’s a very specific syntax needed.

SEO 145

SEO User-Generated Digital Marketing Product 145

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. So why bring them up now? Being on Instagram at all is crucial at a time like this.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. Accounts like this one: A report found that by 2050, the entire plastics industry will consume 20% of total oil production, and 15% of the world’s annual carbon budget. Twitter paused the application program in 2017.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Martech

DECEMBER 5, 2023

companies were responsible for 61% of these tools — not surprising given that most of the generative AI dynamos, like OpenAI, are based here. These regional products in their particular country…they’re fantastic,” said Brinker. are developed using features of multiple products to serve a specific use case.

Manufacturing 135

Manufacturing Marketing Marketers User-Generated 135

Adobe Experience Cloud Blog

JULY 2, 2018

Drip campaigns—an automated set of emails that are sent out based on specific timelines or user actions—are useful because they allow you to target your customers with the messages they need to hear when they need to hear them. Feature case studies or client testimonials about your services/products. Retargeting Campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” However, audiences are still evaluating the content, not the video production techniques. In 2017, 19.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. SMBs that blog generate 126% more lead growth than their non-blogging counterparts. Not anymore.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Hootsuite

JANUARY 13, 2020

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. It’s easy for Instagram users to find these filters.

User-Generated 145

User-Generated Promotion Branding Customer 145

Adobe Experience Cloud Blog

JUNE 28, 2018

Although computer-generated graphics were not as readily available as they would be in the future, the influence of a balance between positive and negative space can be seen in this 1965 flyer created by the Montgomery Improvement Association about the Selma to Montgomery march. This time the art focused on civil rights and the Vietnam War.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134