SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 105

Video Marketing Gen Z Marketers Marketing 105

Hubspot Marketing

JULY 7, 2017

And given the aforementioned ability of viral videos to maintain evergreen popularity, you’ll notice that not all of them are terribly recent. 6 Viral Video Marketing Examples. Seeing an opportunity for a quick laugh, Hagh dubbed the dancing gorilla video with the same track. June 22, 2017.

Video Marketing 112

Video Marketing Thought Leadership Marketers Marketing 112

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company.

Video Marketing 78

Video Marketing Marketers Marketing eBook 78

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! Use an email gate.

Video Marketing 77

Video Marketing Marketers Marketing eBook 77

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

Duct Tape Marketing

SEPTEMBER 7, 2015

Must-Use Lead Conversion Tactics for Video Marketing written by Kala Linck read more at Duct Tape Marketing. Because I have a friend who is building a business in the ag arena, I thought this would be a great opportunity to get the word out about his video production company. Video is now! Use an email gate.

Video Marketing 68

Video Marketing Marketers Marketing eBook 68

Hubspot Marketing

MAY 10, 2017

And when it comes to what's next for video -- I believe something is happening that we should all be feeling extremely excited about. Because, quite simply, it could enable us all to take video marketing to the next level all over again. Is Interactive Video the Next Big Thing? Interactive Video In Action.

Branding 145

Branding Education Video Marketing New Technology 145

Hubspot Marketing

MAY 7, 2020

It found that 88% of shoppers use what's known as a Zero Moment of Truth — a discovery and awareness stage in a buying cycle where a consumer researches a product before buying it. The study provides a unique point of reference in the context of content marketing's evolution. Video made a push. Video is inherently engaging.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. more important to viewers than production value.

Advertisers 145

Advertisers Advertising Millennials Marketing 145

Rock Content

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Product demo.

User-Generated 131

User-Generated Video Marketing Digital Marketing Food 131

Search Engine Land

JUNE 14, 2024

This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take. A visually appealing product helps, too.

Branding 99

Branding B2C Education eCommerce 99

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 115

Gen Z Millennials Marketers Marketing 115

TechWyse

FEBRUARY 15, 2022

Since their launch in 2017, they’ve stayed the same format, giving users the ability to ask a question with the choice of two responses. Productivity or time management Apps that you can add to your website will help your visitors out and generate more traffic. How to Use Video Marketing to Promote New Products.

Video Marketing 52

Video Marketing SEO User-Generated Marketers 52

Hubspot Marketing

JULY 10, 2018

A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers. Digital Marketer doesn’t sell -- it gives something valuable away for free. Facebook Lead Ads.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Hootsuite

APRIL 8, 2021

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. Videos that meet upper-funnel marketing goals should stick to a 30-90 second video length.

Transform 145

Transform Promotion User-Generated Management 145

Marketing Insider Group

AUGUST 1, 2013

I’ve already covered Slideshare as one of the areas where more marketers should focus. In this article, I am honored to bring you an interview with an expert on video marketing, Michael Litt is the CEO and Co-Founder of video marketing platform company Vidyard … Is video an opportunity for brands?

Marketers 106

Marketers Marketing Video Marketing CRM 106

Hubspot Marketing

APRIL 6, 2021

It makes your content (and therefore your brand) appear everywhere your potential customers are looking for your product. Taking brand awareness a step further, all the people who raved about your content and associated all those great feelings to your brand are very likely to become brand advocates before ever purchasing your product.

Content Marketing 145

Content Marketing Marketers Marketing User-Generated 145

Rock Content

SEPTEMBER 24, 2015

It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend). Increasing demand from marketers.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Aside from social video marketing being extremely popular, Lowe’s saw success with Vine for a few reasons.

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketers 112

Hubspot Marketing

NOVEMBER 16, 2017

They don’t want to read a long-form sales page to know how the product will improve their lives. This trend is becoming more apparent in digital marketing as more and more companies are focused on implementing video-based content distribution : YouTube and Facebook Video are slowly taking over the content scene online.

User-Generated 112

User-Generated CMO Video Marketing eCommerce 112

OnPassive Marketing

JUNE 19, 2022

Anyone looking to market their business or product online should consider using YouTube video marketing. Many different types of businesses can benefit from using YouTube marketing. For example, small businesses can use YouTube to promote their products and services. How Does YouTube Marketing Work In 2022?

Video Marketing 63

Video Marketing User-Generated Marketers Marketing 63

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Sparktoro).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. So, adding captions to all of your video content will naturally boost engagement.

Analytics 129

Analytics Customer loyalty Price Place 129

Sprout Social

OCTOBER 1, 2019

It’s no secret that LinkedIn loves video content, releasing their own native video format back in 2017. As a result, marketers should make a point to upload to LinkedIn’s platform when possible rather than simply dropping a YouTube link. Sure, some brands will publish full-blown commercials.

Promotion 111

Promotion Analytics Food Entertainment 111

Sprout Social

OCTOBER 10, 2019

Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful. Our Q2 2017 Index found that responsiveness is the No. Twitter Video. Twitter gives you a couple of options for using videos.

Marketing Strategy 111

Marketing Strategy Marketers Marketing User-Generated 111

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. Primarily for E-commerce advertisers, who are in the horde of promoting multiple products from their store through a single ad strip. You can also limit the geographical reach of the ad.

User-Generated 73

User-Generated Transform Promotion Advertisers 73

Rock Content

NOVEMBER 12, 2020

You already know that videos are a very relevant part of a Digital Marketing strategy, right? Studies show that 72% of consumers prefer to watch a video to learn about a service or product instead of reading a text. For the coming years, it is expected that 80% of all online traffic will focus on videos.

Digital Marketing 59

Digital Marketing Marketing Strategy Marketers Marketing 59

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The introduction of a new product or service. As the ruler of short-form videos, TikTok may be a wiser option. Ultimately, some brands might decide to use both. Evaluate ad types.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Unbounce

DECEMBER 20, 2023

This AI integration makes project management and personal organization seamless and intuitive, saving time and boosting productivity. They’ve rolled out even more game changers this year: their AI-powered video highlights is a major time-saver, finding the most compelling moments in your videos.

Branding 52

Branding User-Generated Transform Email Marketing 52

Hubspot Marketing

SEPTEMBER 10, 2018

Creating a viral marketing campaign isn’t an easy or predictable achievement. But if your campaign does go viral, it can mean thousands or even millions of new people being introduced to your brand and buying your products — money in the bank! For more great examples of viral video marketing campaigns, check out this blog.

Promotion 145

Promotion Advertisers Advertising Entertainment 145

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. Adult Swim.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112