Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Fenty Beauty - Features user-generated content to reach a wider audience and promote inclusivity and diversity.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Search Engine Land

OCTOBER 4, 2024

The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. 10, 2017, it had a shockingly quiet impact. Leveraging banners at the top and bottom Here is an example of Samsung’s promotional ad banner: 4.

SEO 90

SEO Promotion Advertisers Advertising 90

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. For example, if someone is searching for how to use a specific keyword research tool, my keyword research planner digital product could be useful for them, so I’ll promote it in the middle of related videos.

SEO 88

SEO Thought Leadership Place Marketing Strategy 88

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. A look back at holiday 2017. Small retail businesses (50 employees or less) received an average of 925 messages a day in November and December 2017. Sprout Social analyzed more than 2.9

Retail 111

Retail Tentpole Shoppers PR 111

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? Who needs to be involved in the planning/promotion process? Promotion: How much lead time will we need to “get the word out” about our event? Develop a Comprehensive Promotion Strategy. User Group Meetings. Executive Networking Dinners.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Hubspot Marketing

MAY 15, 2017

Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. Posts with images, for example, see 2.3X Source: Buffer.

Copywriting 145

Copywriting Energy Food Promotion 145

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. 2017 Transformer models Newly developed transformer models allowed gen AI systems to create natural language text for the first time. Furthering the development of this bidirectional artificial neural network.

Transform 110

Transform User-Generated Manufacturing eCommerce 110

Content Marketing Institute

MARCH 15, 2018

In April 2017, the number of people using Instagram Stories surpassed the number using Snapchat stories, making it a must-use channel for many marketers. These are interactive mobile ads that offer advertisers much greater flexibility to promote content assets. 9 Brilliant Tactics to Promote Your Blog Content on Facebook.

Promotion 111

Promotion Transform User-Generated Advertising 111

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. Adult Swim.

Thought Leadership 112

Thought Leadership Advertising Advertisers Entertainment 112

Hubspot Marketing

MAY 7, 2018

To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. In 2017, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world. Johnnie Walker : Jane Walker.

PR 145

PR Law Fashion Price 145

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. According to Statista , global mobile data traffic in 2022 will be seven times larger than it was in 2017. Content marketing is trending towards audience enrichment as opposed to product promotion. Image Source.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Sprout Social

OCTOBER 23, 2018

Make this pin the best promotion you’re running. Create different promotions for different audience types. But, if you have several Facebook Audience types or if you have segmented email marketing lists—you should create different Black Friday social promotions for those market segments. Use social automation.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Buffer Marketing

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. We promote all our blog posts to social media using the zero-click content strategy.   As you can probably guess, we don’t do things the same way anymore.

Thought Leadership 105

Thought Leadership SEO Communications Place 105

Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Chief Martec

FEBRUARY 10, 2025

You can see all 300+ entries from the past 10 years: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , 2022 , 2023 , and 2024. They’re a fun awards contest we’ve been running since 2015, where marketing teams send in a single slide that illustrates their martech stack and how they think about it. “Why would they do that?

New Technology 63

New Technology Education Promotion Management 63

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketing 117

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Sprout Social

SEPTEMBER 29, 2020

Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Creating a branded geofilter can cost between $5 and $5,000 depending on how widely you want to promote the filter. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

JANUARY 13, 2020

Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. It’s not just for self-promotion.

User-Generated 145

User-Generated Promotion Branding Customer 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Best Website Designs from 2017. Award: Site of the Year (2017), Awwwards. Award: Best Cultural Blog/Website, 2017 Webby Awards.

Promotion 145

Promotion Place Transform Product 145

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity. organic posts with content identical to ads.).

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hootsuite

MARCH 2, 2020

Searches on Pinterest Lens, its browser extension and visual search tool, increased by 140% between 2017 and 2018. According to a 2017 Pinterest study , storytelling and how-to’s are the most popular video formats. Meanwhile, a more recent study found that people watch Promoted Videos 32% longer when a storyline is developed over time.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. Promote awareness with a branded game. WeChat usage stats. Mini Programs.

Transform 111

Transform Marketing Marketers Finance 111

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 10, 2019

Apart from sending personalized reminders about abandoned carts, push notifications are used to deliver promotions, purchase confirmation, and order delivery. According to a 2017 Statista report , English users represent only 25.3% The next notification promotes the limited-time discount offer and creates urgency.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Hootsuite

DECEMBER 17, 2019

Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. And maybe include a killer CTA ).

Advertising 145

Advertising Advertisers Marketing Marketers 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert. What changes do you predict that 2017 has in store for marketers? Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Sprout Social

AUGUST 7, 2018

Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. Step 5: Consider Promoted Pins. Promoted Pins are similar to any of the CPC campaigns you might run on Facebook or Google.

Branding 111

Branding Promotion Price Food 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017.

Branding 144

Branding Transform Fashion Promotion 144