Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. For instance, as a writer I can't promote controversial or extreme content on my Medium account. Altogether I've been using the platform for 6+ years to create and promote content. What is Medium?

Promotion 130

Promotion eCommerce SEO Affiliate Marketing 130

SMEI

JANUARY 24, 2023

The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Many people interpreted the ad as promoting an unhealthy body ideal and exploiting male insecurities. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

Customer loyalty 192

Customer loyalty Marketers Marketing Food 192

Hubspot Marketing

MAY 26, 2017

The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. Here's a look at this year's data: Image Credit: The 2017 State of Inbound Report. Generating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Promote them. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? Who needs to be involved in the planning/promotion process? Promotion: How much lead time will we need to “get the word out” about our event? Develop a Comprehensive Promotion Strategy. User Group Meetings. Executive Networking Dinners.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Hubspot Marketing

MAY 15, 2017

Facebook is a particularly good vehicle for promoting your external content -- things like blog posts, reports, or videos. May 9, 2017. Twitter can be a good vehicle for driving traffic there, by promoting things like live streams that will be taking place on your page. Posts with images, for example, see 2.3X Source: Buffer.

Copywriting 145

Copywriting Energy Food Promotion 145

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. Promote the difference that marketers make in the world. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams.

Content Marketing 107

Content Marketing Transform Marketers Marketing 107

Hubspot Marketing

MAY 7, 2018

To promote gender equality and honor the many achievements of women throughout history, Johnnie Walker launched a female version of its whisky on International Women’s Day called Jane Walker. In 2017, Rough Guides, a renowned travel guidebook, named Scotland the most beautiful country in the world. Johnnie Walker : Jane Walker.

PR 145

PR Law Fashion Price 145

Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing 126

Content Marketing Thought Leadership Marketers Marketing 126

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Yandex Rolls Out Mobile-Friendly Algorithm In Russia, Code Name Vladivostok 2016: Pages that were not mobile-friendly might not rank as well.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

FEBRUARY 2, 2024

It was last updated in 2017. Promoting a site : Google also compressed this section while linking out to Google for Creators, as they have a more detailed guide on this topic. This version is about half the size of the second version and is primarily written for people who are SEO newbies. What changed.

SEO 122

SEO Promotion Place Management 122

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective.

Fashion 110

Fashion Promotion Content Marketing Email Marketing 110

Sprout Social

SEPTEMBER 29, 2020

Cross-promote content from other platforms. This essentially creates user-generated content that is promoting your brand to their audience. Creating a branded geofilter can cost between $5 and $5,000 depending on how widely you want to promote the filter. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Hootsuite

JANUARY 13, 2020

Augmented reality (AR) sounds futuristic, but Instagram Stories has used augmented reality filters since 2017 when it launched its face filters. Save time and look professional while promoting your brand in style. However, branded or promotional posts will not show here. It’s not just for self-promotion.

User-Generated 145

User-Generated Promotion Branding Customer 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2017. This website , made to promote the film 1917, lets you walk around the trenches and perform the same mission that the characters did in the film. Best Website Designs from 2017. Award: Site of the Year (2017), Awwwards. Award: Best Cultural Blog/Website, 2017 Webby Awards.

Promotion 145

Promotion Place Transform Product 145

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. In 2017, some big changes included weighing reactions (i.e., Facebook itself is doing its part to promote the feature with a redesigned Groups tab that shows new activity. organic posts with content identical to ads.).

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Hubspot Marketing

MAY 30, 2023

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

Customer Acquisition 130

Customer Acquisition Influencer Marketing Promotion Advertising 130

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Students on the show are also promoting it to their friends, and the schools are promoting it on their websites,” says Oxford. We can also email it out to our customer base,” he says.

Education 108

Education Marketing Strategy Branding Energy 108

Content Marketing Institute

DECEMBER 1, 2017

Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.). Be strategic about the frequency of publishing your content, says @JoePulizzi.

Promotion 106

Promotion Analytics Content Marketing Communications 106

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Adobe Experience Cloud Blog

MAY 10, 2019

Apart from sending personalized reminders about abandoned carts, push notifications are used to deliver promotions, purchase confirmation, and order delivery. According to a 2017 Statista report , English users represent only 25.3% The next notification promotes the limited-time discount offer and creates urgency.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Hootsuite

DECEMBER 17, 2019

Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel. Watch time for videos on “which product to buy” doubled between 2017 and 2018. Between 2017 and 2018, YouTube users increased their daily engagement with creators and videos. And maybe include a killer CTA ).

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Adobe Experience Cloud Blog

DECEMBER 8, 2016

SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert. What changes do you predict that 2017 has in store for marketers? Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Sprout Social

AUGUST 7, 2018

Remember that users see promoted pins (we’ll come back to those) based on what they’ve liked and followed in the past. However in 2017, the platform announced the Pinterest Taste Graph. Step 5: Consider Promoted Pins. Promoted Pins are similar to any of the CPC campaigns you might run on Facebook or Google.

Branding 111

Branding Promotion Price Food 111

Neil Patel

DECEMBER 16, 2020

You promote a product to your followers, and if they purchase through your affiliate link, you get a cut of the profits. Many affiliate marketers use networks like Amazon Associates or ClickBank to find products they can promote. This one is super important: M ake sure you’re promoting things your audience wants.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Search Engine Land

MARCH 1, 2024

How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content. There is also a rise in the number of clicks they receive on average – 2017 data showed featured snippets receive around 8.6%

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Branding 110

Branding Thought Leadership Whitepaper Energy 110

Sprout Social

AUGUST 27, 2018

— Complex (@Complex) June 2, 2017. — NFL (@NFL) June 1, 2017. — Manila Spoon (@ManilaSpoon) January 12, 2017. These typically have a shorter lifespan and are used for a particular promotion. alzassociation) June 2, 2017. It's #NationalDonutDay and one gotta go. pic.twitter.com/Xo57NAx6BJ.

User-Generated 111

User-Generated Analytics Branding Promotion 111

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Thanks to a free leggings promotion they advertised earlier this year on Instagram and Facebook, the brand has enjoyed explosive social media growth. Source: L2. followers on Instagram. 15) J.Crew @jcrew.

Fashion 145

Fashion Branding Food B2C 145

Search Engine Land

JANUARY 17, 2023

2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2017: Another effort to monetize local queries on mobile. by Patrick Stox.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Sprout Social

MARCH 31, 2020

As highlighted by Refinery29 , a number of beauty influencers and YouTubers took to social media in 2020 to speak out against DevaCurl products after previously promoting them to followers and fans. — Walmart (@Walmart) August 9, 2017. This controversy highlights the big-picture impact of social media crisis management.

Management 138

Management Place Communications Promotion 138