Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 111

Product Content Marketing Marketers Marketing 111

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. What does that mean for a social media marketer? But if they hide them because they’re too promotional and not useful, that’s even worse.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Sprout Social

JANUARY 23, 2017

But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. At their most fundamental level, hashtags are a way of organizing content across social media. Your social media marketing efforts should have a purpose.

Social Media Marketing 112

Social Media Marketing Entertainment Promotion Branding 112

Hubspot Marketing

MAY 26, 2017

Here are some of the most common challenges marketers reported struggling with. The Most Common Marketing Problems We Face, According to the 2017 State of Inbound Report. According to our report , generating traffic and leads and p roving ROI are the leading challenges marketers face. and their solutions. What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Sprout Social

OCTOBER 10, 2016

Several social media marketers know when and how to post to Instagram, and even who to target. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. Could you imagine the state of social media marketing without hashtags?

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

Social Media Marketing 145

Social Media Marketing Energy Analytics Place 145

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Just so it’s clear – I have/would never give permission for use of my son’s photo to promote any agenda of this vile man or that disgusting party. Fair use rarely applies to social media marketing. Just ask the mother of Success Kid.

Social Media Marketing 145

Social Media Marketing Law Non-Profit User-Generated 145

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here’s an example of a Website Card we ran on Twitter to promote our new Definitive Guide to Social Media Marketing. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Sprout Social

SEPTEMBER 29, 2020

So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform? Here are a few ways brands can continue to incorporate Snapchat into their marketing strategies. Cross-promote content from other platforms. Dunkin’ (@dunkindonuts) June 2, 2017.

Gen Z 139

Gen Z Millennials User-Generated eCommerce 139

Neil Patel

DECEMBER 1, 2020

This offers huge potential for marketers, and as you might expect, live streaming performs particularly well on this platform. When you realize that the average NBA game in the 2017-18 season attracted 1.93 Social Media Scheduling Tools for Promotion. You also need to be consistent with your social media.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Sprout Social

APRIL 18, 2017

If you’re considering automation as part of your social media marketing efforts, there are a few key questions to ask yourself: Why do I want to automate? Why You Should Consider Social Media Automation. — BC Startups (@BC_Startups) April 11, 2017. — BC Startups (@BC_Startups) April 11, 2017.

Branding 111

Branding Social Media Marketing Management Place 111

Sprout Social

APRIL 5, 2017

It’s no longer about just existing on social, but being present and engaging with your audience. However, trying to organize, manage, and publish your social media content is no easy task. It takes time and investment to see results of a well-executed social media marketing strategy. 'Oh, boy!'

User-Generated 103

User-Generated Promotion Energy Entertainment 103

Duct Tape Marketing

NOVEMBER 2, 2016

My prediction is that in 2017 this tool will become a pretty standard feature for anyone running groups, providing training, and looking for more personal engagement. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

Whitepaper 78

Whitepaper Social Media Marketing Price Promotion 78

Sprout Social

MARCH 24, 2017

— BrandExtract° (@BrandExtract) March 22, 2017. — Stephanie Zatyko (@ExperianDQSteph) March 22, 2017. — Tony Stephan (@OmnipoTony) March 22, 2017. — Tony Stephan (@OmnipoTony) March 22, 2017. — Jeff Higgins (@AnnaMariaSocial) March 22, 2017. Look Beyond Social Networks for Promotion.

Entertainment 75

Entertainment Social Media Marketing Promotion Place 75

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Being able to deliver marketing messages tailored to the person is still worth more than a catch-all net. Go into 2019 with a refreshed look on Pinterest and try out Promoted Pins.

Marketers 111

Marketers Marketing Advertising Advertisers 111

Sprout Social

APRIL 14, 2017

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. — Your Creative People (@ycpideas) April 12, 2017. — b r i t t n e e (@hellobrittnee) April 12, 2017. A1: Be social! SproutChat.

Branding 79

Branding PR Social Media Marketing Promotion 79

Adobe Experience Cloud Blog

DECEMBER 8, 2016

Read on for 10 trends that propelled the biggest changes in digital marketing this year: 1. Increased Social Search Functionality. Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketers Marketing 134

Sprout Social

MAY 1, 2017

— Choose Chicago (@ChooseChicago) April 20, 2017. Don’t promote right off the bat or else you’ll find little interactions and participation. Promote Your Brand Enthusiasts. Another way to show you’re willing to get the conversation going is by promoting your brand enthusiasts’ content. Have 72 hours to see Chicago?

User-Generated 111

User-Generated Promotion Communications Management 111

Sprout Social

SEPTEMBER 10, 2018

Let’s be honest: marketing as a musician is tough. Promoting your latest songs. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.” Exhausting?

Real Estate 111

Real Estate Social Media Marketing Promotion User-Generated 111

Content Marketing Institute

FEBRUARY 14, 2018

When it comes to promoting this vast variety of library activities and resources on social media, the Public Library of Cincinnati and Hamilton County has experimented with content for each platform, from Instagram to Pinterest to Snapchat, setting goals for each one and choosing to focus on those that prove to be most effective.

Fashion 110

Fashion Promotion Email Marketing Content Marketing 110

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The Sophisticated Marketer Quarterly. edition in October 2017. Take ideas from everywhere.

Entertainment 95

Entertainment Thought Leadership CMO Marketers 95

Adobe Experience Cloud Blog

JANUARY 25, 2019

The term “influencer marketing” has been doing the rounds for a few years now. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. Influencer marketing can be a tricky game.

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Fashion 134

Hootsuite

SEPTEMBER 22, 2020

Twitter paused the application program in 2017. — Twitter Support (@TwitterSupport) November 9, 2017. But also, promoting hate or violence of any kind, including harassing other Twitter users and sharing gruesome imagery of any kind, will result in your account being suspended and unverified. And it has been for a while.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. While the rule of online marketing is often that content is king, we have to remember that a king cannot rule without his advisors, chief among them being data. So why bring them up now? Get the Basics Right.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Sprout Social

JUNE 24, 2019

B Squared Media. B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Fifty & Five is a full-service digital & social media agency with a passion for creating memorable conversations between brands and their consumers.

Non-Profit 89

Non-Profit PR Social Media Marketing Retail 89

Content Marketing Institute

DECEMBER 7, 2018

According to The Litmus 2017 State of Email Report , 68% of companies take at least one week to produce one email. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier. BuzzBuilder Pro helps automate and speed up list building.

Content Marketing 111

Content Marketing Marketers Marketing Analytics 111

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Find them here. Try YouTube advertising.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

AUGUST 19, 2020

That idea came hot on the heels of their latest social media marketing campaign, #CouldUseABeer. Coors Light not only offered a promotion that addressed the stress and fatigue of a global epidemic, but also leveraged their latest 15 minutes of fame. That kind of social proof is hard to beat. 18+VoidWhereProhib.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

SEPTEMBER 15, 2022

The page promoting the film After We Fell urged followers to avoid spoiling the film online. Nick Martin, Hootsuite’s own Social Listening and Engagement Strategist, recommends evaluating angry posts first to see if they might be real. — Carter Wilkerson (@carterjwm) April 6, 2017. The best example is an oldie.

Millennials 29

Millennials Management Health Branding 29

Neil Patel

MAY 4, 2021

Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. I worked hard. Respond to Comments.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. These tabs are for organizational purposes.

Price 145

Price Social Media Marketing User-Generated Management 145

Buffer Marketing

JUNE 6, 2024

In this article, Val explains the importance of social proof and shares tips on how small businesses can encourage social proof on Instagram. But when you know actionable ways to get social proof on Instagram correctly, you can get wonderful results.    Below is an example of social proof from My Bright Journal.

User-Generated 127

User-Generated Social Media Marketing Promotion Communications 127

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Branding 108

Branding Education Promotion Retail 108

Hootsuite

AUGUST 2, 2022

In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier. Organic and promoted tweets length: 71 – 100 characters. In 2017, LinkedIn gave its users the ability to natively upload videos that play automatically in their followers’ feeds. The ideal length of a Tweet.

Entertainment 144

Entertainment SEO Promotion Advertising 144