Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Promote them. Create educational and fun videos to define event topics or goals.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Find internal supporters to help promote the content. It’s critical.”.

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Adobe Experience Cloud Blog

DECEMBER 20, 2016

We use data to: Enhance our creative: Data deeply informs the creation of our content and how we promote it. For example, whenever we launch a new asset or campaign, we create a plethora of images for our paid and organic promotional efforts. If it can be measured, it can be improved. Be Fearless. Document Your Strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Adobe Experience Cloud Blog

DECEMBER 8, 2016

SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference. Or a larger-scale approach can be taken that serves promotional offers to people who visited your site but didn’t convert. What changes do you predict that 2017 has in store for marketers? Big Data and Real-Time Analytics.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 25, 2019

2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy , and those that didn’t, got left behind and spent all of 2018 trying to catch up. Therefore, leads which come in via micro-influencers are more qualified than leads from other promotional efforts. What determines success?

Influencer Marketing 134

Influencer Marketing Thought Leadership Manufacturing Fashion 134

Adobe Experience Cloud Blog

MAY 10, 2019

Apart from sending personalized reminders about abandoned carts, push notifications are used to deliver promotions, purchase confirmation, and order delivery. According to a 2017 Statista report , English users represent only 25.3% The next notification promotes the limited-time discount offer and creates urgency.

Thought Leadership 134

Thought Leadership eCommerce Customer Journey Promotion 134

Adobe Experience Cloud Blog

MARCH 20, 2018

Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. Likewise, the Gartner CMO Spend Survey for 2017-18 stated that “Marketing analytics jumps ahead to the No. I’m not alone. The Fearless Marketer Continually Learns What Works (and Doesn’t) to Prove Marketing ROI .

CMO 134

CMO Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 6, 2014

Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Key Quote: “I believe that a set of ‘backbone’ platforms will serve as the foundation of marketing’s technology infrastructure, but they will promote open APIs and robust third-party developer communities. Marketing Automation'

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 28, 2018

One example of the use of famous faces to advertise a product appears in the 1977 Craig Stereo ad above, which uses an image of the iconic musician to promote the stereo. In 2017, the use of cutout text that meshed with strong images allowed designers to create unique looks for websites and logos. Tell me about them in the comments.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Sprout Social

APRIL 29, 2020

Promote before you broadcast. While most of the content we post is followed up with consistent promotion, it’s important to remember live videos are more like an event than a blog post. The good news is Facebook lets you target certain events and groups with your promotions. Use other channels to promote.

User-Generated 145

User-Generated Promotion Thought Leadership Branding 145

Content Marketing Institute

DECEMBER 5, 2017

After looking through their pitches, giving students ideas, and realizing that no one knows this is going on, we thought, ‘What if we got a partner to do a TV show?’” The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. In 2017, I traveled more than 185,000 miles working with enterprises to operationalize nascent (or broken) content marketing strategies. Let me explain. Click To Tweet.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Adobe Experience Cloud Blog

JANUARY 28, 2019

percent CAGR during the forecast period (2017 to 2023). This could allow for flash sales in certain areas and during events as well as provide free promotion for traveling artists. The post What’s the Mesh and Why It Matters for Marketers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 133

Thought Leadership Marketing Marketers Communications 133

Content Marketing Institute

AUGUST 24, 2018

Other downloads followed the same formula: The Sophisticated Marketer’s Guide to Thought Leadership. edition in October 2017. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch. The Sophisticated Marketer Quarterly.

Entertainment 95

Entertainment Thought Leadership CMO Marketing 95

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Create thought leadership (not product-oriented) videos on site.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Adobe Experience Cloud Blog

MARCH 23, 2018

Gartner also revealed that in 2017-2018, CMOs allocated 9.2% And the boardroom, being the source of tough decisions on vision and strategy, must promote the collective work of driving the organization’s attention and focus on the most important aspect: the customers. Tell me about your future vision in the comments.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. Hard work, a structured go-to-market approach and a commitment to growing and efficiently promoting the business. There was a record 5.7 Small businesses make up approximately 99.3%

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

APRIL 23, 2019

Beyond being a prime place to share content and showcase thought leadership, LinkedIn performs almost 3 times better than Facebook or Twitter for generating visitor-to-lead conversions. Drift’s cover photo actually promotes an informational product which is totally fair game on LinkedIn. Nothing fancy, but effective nonetheless.

Thought Leadership 111

Thought Leadership Education Analytics Promotion 111

Hubspot Marketing

MAY 15, 2023

Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. Topics like "The 11 Best Ways to Send Large Files" perform particularly well using AI; but more complex, trendy, or thought leadership-type content do not. Everything in my post seems important.

Retail 136

Retail Thought Leadership Copywriting Management 136

Content Marketing Institute

MAY 22, 2018

Virginia Aquarium (@VAAquarium) January 25, 2017. Not only has Capital Ideas given the company a thought-leadership platform, it also provides fuel for its other paid, earned, and owned media initiatives. What’s even more powerful than creating online presentations to promote your brand’s value? Build a Content Brand.

Content Marketing 111

Content Marketing Thought Leadership Finance B2C 111

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Have someone else promote your content. But at the very least, you need to post a new article once a week.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Cross-promote. Leave yourself plenty of time for promotion before going live. Schedule some promotional posts in the days before you plan to stream. Rhett Power’s promotional post is short and sweet. Curious about LinkedIn Live? You’re not alone.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Adobe Experience Cloud Blog

APRIL 25, 2017

O’Hara shared her perspective on the value of data, particularly as it related to how Time Warner is shifting their promotion strategy based on data for the upcoming Wonder Woman movie and engaging female comic fans. Some of the best moments? Did anything stand out to you from today? I’d love to hear about it in the comments below.

CMO 103

CMO Branding Thought Leadership Marketing 103

Hubspot Marketing

JANUARY 30, 2020

The two brands collaborated on a gym bag in 2017, releasing it on the LSF blog and website: Image Source. Social media (Thought Leadership). Blogs are a powerful content resource, especially for product promotion. It also has sponsorships, like the one shown below with Vooray.

Fashion 145

Fashion Food Thought Leadership eBook 145

Adobe Experience Cloud Blog

JANUARY 6, 2014

Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Key Quote: “I believe that a set of ‘backbone’ platforms will serve as the foundation of marketing’s technology infrastructure, but they will promote open APIs and robust third-party developer communities. Marketing Automation'

Thought Leadership 100

Thought Leadership CRM Marketing Marketers 100

Content Marketing Institute

JUNE 27, 2018

Without curation, we inevitably pack our feeds with pitch after promotion after pitch. And, without collaboration, we end up being echo chambers of our proclivities — instead of a diverse repository of thought leadership. Without curation, marketers pack their feeds with pitch after promotion after pitch, says @AaronOrendorff.

User-Generated 112

User-Generated Promotion Thought Leadership Millennials 112

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The audience promotion and development plan, along with the analytics plan, were sidelined. All sections of the website (including thought leadership) were part of that redesign. In June 2017, the team quietly celebrated.

Content Marketing 85

Content Marketing CMO Thought Leadership Marketing 85

Animalz blog

DECEMBER 14, 2023

It details strategies for how to make the most of these peaks, like planning cross-promotion opportunities and customizing your show page for new listeners leading up to these months. They also reinforce Amplitude’s stature as an industry vanguard; each piece positions the company as a thought leader and innovator.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Adobe Experience Cloud Blog

JUNE 24, 2016

So, make sure you pair this channel with killer marketing and promotional campaigns, and integrate it with your other marketing channels. For example, IKEA will be releasing AR options in their app for their 2017 catalog that will allow you to scan a catalog to see interactive content and place furniture into your room.

Marketing Strategy 94

Marketing Strategy Thought Leadership User-Generated Marketing 94

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. She occasionally posts about work culture and thought leadership. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? All of that changes when just last year, LinkedIn released something called Thought Leader ads. This is the ability to promote an individual's post on LinkedIn and we see click-through rates. You probably couldn't do that before. Yeah, okay.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Set Up

MARCH 19, 2024

I helped them and thought how much fun it is to be able to give people free things and to promote your brand in this environment. When a promotion move came, I hesitated, because I was having the best time in my career. Farrow: Believe in yourself, promote yourself, never stop learning and bettering yourself.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

SEPTEMBER 17, 2018

2017 saw video rise to the top of your marketing tactic list. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. Why You Need to Focus on Video Marketing in 2018.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145