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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB PureMatter (@purematter) January 5, 2017.

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What Is Generative AI and How Does It Work?

Backlinko

It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Like this: ChatGPT can do a range of tasks, like creating lists, producing code, and answering questions.

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Mastering LinkedIn Ads: Transforming Clicks into Clients

Duct Tape Marketing

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. TikTok has also been promoting this side of the platform specifically through its annual TikTok book awards.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Conclusion.

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March Madness advertising: why brands are scoring big this season

illumin

TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. Content marketing will no longer be a game of volume and bloated numbers but will instead promote empathy, relevance, and exclusivity.