Remove 2017 Remove Promotion Remove Video Marketing
article thumbnail

31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing.

article thumbnail

The Ultimate Guide to Video Marketing

Hubspot Marketing

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. Why You Need to Focus on Video Marketing in 2018.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Videos: 10 of the Best Promotional Product Videos Ever

Hubspot Marketing

To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one. Additionally, we have a list of impressive product videos for inspiration. What is a product video? Include a call to action.

Product 145
article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

article thumbnail

100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

article thumbnail

The Evolution of Content Marketing: How It's Changed and Where It's Going in the Next Decade

Hubspot Marketing

Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging.

article thumbnail

How to Drive Traffic With Your Visual Content

Adobe Experience Cloud Blog

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. Adult Swim.