Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. It’s a key market for us. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Find internal supporters to help promote the content. Even better?

Branding 111

Branding Thought Leadership Whitepaper Energy 111

Hootsuite

JULY 12, 2022

— Wendy’s (@Wendys) November 24, 2017. IG is all about visuals, so they borrow the look of an Instagram meme page, where they post screenshots of tweets, serve up dank memes, and slyly promote their food along the way. Go into your website, your white papers, your product, and your out-of-of-home advertising.

Branding 136

Branding Whitepaper Food Energy 136

Content Marketing Institute

MAY 14, 2018

Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Next, hit execs with hard facts. Facebook’s algorithm favors native-hosted video.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. When done right, your pilot program takes on a life of its own. Social media cards.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2020

Content is one of the most efficient ways to promote a business. 79% of B2B buyers share white papers with their coworkers. Approximately 74% of conversion rate optimization programs promote sales growth. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. E-books/white papers. Reported data should benefit the audience, not be promotional in nature. Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. I’m talking about collecting data to produce various types of content (e.g.,

Whitepaper 111

Whitepaper Transform B2C Promotion 111

Adobe Experience Cloud Blog

MAY 3, 2016

Lately, major networks have changed their algorithms to give their users a better experience—one with less promotional content and more relevant content that they want to see. Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. By promoting the content on social and engaging with followers, the team also gathers feedback and shares any questions people had with sales and other relevant teams. LukeKintigh Click To Tweet.

Branding 111

Branding Whitepaper Education Traditional Marketing 111

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Cross-promote. Leave yourself plenty of time for promotion before going live. Schedule some promotional posts in the days before you plan to stream. Rhett Power’s promotional post is short and sweet. Curious about LinkedIn Live? You’re not alone.

Thought Leadership 112

Thought Leadership Real Estate Promotion Whitepaper 112

Content Marketing Institute

FEBRUARY 4, 2019

Google already promotes no-click search results, often providing answers without the need to click for more details. In 2017, Ahrefs released a study saying featured snippets appear in 12.29% of results. Strap in tight. The no-click (also known as zero click) searches will remain a factor for marketers.

SEO 111

SEO Whitepaper Advertisers Advertising 111

Hootsuite

NOVEMBER 18, 2019

Sponsored ads are essentially promoted LinkedIn posts. This is a good ad type if your goals include engagement, especially since feed engagement has grown 50% from 2017 to 2018. Pro tip: Hootsuite users can promote Sponsored Content from within the Hootsuite dashboard. Webinar, whitepaper etc.). Direct Sponsored Content.

Advertising 111

Advertising Advertisers Whitepaper Education 111

Rock Content

JULY 21, 2020

As of 2017, Ion was offered by ScribbleLive, a North American company acquired by the Brazilian multinational Rock Content in 2019, adding Ion to its catalog of content experience solutions. The characteristics of interactive content alone tend to promote engagement and increase page time.

Whitepaper 75

Whitepaper User-Generated eBook Transform 75

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Madalyn is ranked No.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Hootsuite

OCTOBER 21, 2020

Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. — Twitter Business (@TwitterBusiness) October 11, 2017. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

APRIL 27, 2020

Affiliate marketing is an option for website owners to make passive income by promoting links to products on their websites. A publisher can, through content directed towards a niche audience, gather views on a webpage and then promote affiliate links on it in exchange for a commission. We’ll talk about them right below!

Affiliate Marketing 59

Affiliate Marketing Whitepaper User-Generated Promotion 59

Duct Tape Marketing

AUGUST 1, 2024

This is the ability to promote an individual's post on LinkedIn and we see click-through rates. So this opens us up to influencer promotions, customer testimonials, all of those kinds of things that are John Jantsch (05:21): Well, or even just agencies, right, running the campaigns. You probably couldn't do that before. Yeah, okay.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Unbounce

OCTOBER 15, 2024

Promote your content : Share your content across multiple channels like social media, email newsletters, and industry forums. By consistently producing and promoting high-quality content, you can attract and nurture leads and ultimately convert them into loyal clients for your agency.

User-Generated 98

User-Generated Marketers Marketing CRM 98

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Adding images and video to your content will help promote brand awareness and brand recall. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Unbounce

NOVEMBER 27, 2023

For some websites, the desired conversions might be actions like downloading a white paper or filling out a form. It also means cutting out hyperbole and overly promotional clichés. Conversions Every website has actions it wants its visitors to take, which are generally known as conversions.

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Marketing Insider Group

AUGUST 30, 2019

During the Sirius Decisions 2017 Summit in Las Vegas, Lynsay Russell of Medtronic discussed how ABM proved beneficial for their organization. Adding images and video to your content will help promote brand awareness and brand recall. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Duct Tape Marketing

MARCH 14, 2017

John: So you’re book which is out in March of 2017 dependent on when you’re listening to this. Well alongside that video content there was short-form content, there were other videos, webinars, blogs, whitepapers, e-books, blah blah blah. So Jill, thanks for joining me. Jill: John, thanks so much for having me!

Communications 47

Communications eCommerce Whitepaper Management 47

Hootsuite

JANUARY 31, 2022

After an unexpected pause in 2017, Twitter is once again verifying accounts. If not, you might miss out on the latest brand promotion opportunities. Give it a catchy name like #HootChat, use a structured Q&A format and remember to cross-promote your chat on other social platforms. Get verified. Twitter verification is back!

Promotion 145

Promotion Whitepaper Analytics Food 145

Neil Patel

MARCH 31, 2021

That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. Good thing for you, all Wall Art is 50% Off right now ~ [link] pic.twitter.com/l60VC50HBn — threadless (@threadless) August 22, 2017. Promote your newest products like Denny’s did in this humorous poll.

Thought Leadership 145

Thought Leadership Fashion User-Generated Whitepaper 145

Content Marketing Institute

DECEMBER 13, 2017

I entered the subject “content promotion” and clicked the pencil button. Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. 15, 2017. . I paid $1.90 The result?

Millennials 111

Millennials Whitepaper Promotion User-Generated 111