Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Retail 133

Retail eCommerce Fashion Shoppers 133

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. In this section, we’ll cover recent stats on retail ecommerce sales worldwide and in the US. Retail ecommerce sales worldwide are estimated to reach $6.33

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Search Engine Land

AUGUST 29, 2023

However, Google has repeatedly indicated that grammar isn’t likely a ranking signal , most recently in 2017.) It is a combination of an analysis of 10,000 keywords across various major verticals (including finance, retail, travel, insurance) and a survey of 300 enterprise marketers. 100% agreement. 30% invest 7-9 hours.

Finance 128

Finance Retail SEO Product 128

Marketing Insider Group

JULY 26, 2017

A study released by the US Census Bureau on July 14, 2017 states that non-store retail sales in June were up 9.2% For comparison, food and retail growth only rose 2.8% So just how are these online retailers succeeding—and what can eCommerce […]. from this time last year.

eCommerce 66

eCommerce Retail Food Marketing 66

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Widen’s Net Promoter score (an index that quantifies customers’ willingness to recommend a product/service to others) increased from 37 in 2014 to 56 in 2017,” he says. Register today.

Education 111

Education Marketing Strategy Branding Energy 111

Hootsuite

FEBRUARY 4, 2020

More than 500 million daily active users (last updated by Instagram in 2017). This is a massive jump from 2017 when a mere 24% said they preferred the site. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. 1 billion users worldwide by 2018, according to Instagram CEO Kevin Systrom.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. According to a 2017 Harvard Business Review report, “the number of people involved in B2B solutions purchases has climbed from an average of 5.4

B2C 134

B2C Thought Leadership Retail Promotion 134

Martech

JANUARY 13, 2022

Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other corporate use cases. Consumer and retail activations.

Event Marketing 126

Event Marketing Logistics Retail Marketing 126

Econsultancy

JANUARY 25, 2022

On 10 th January, Chinese ecommerce giant JD.com announced that it had opened two new bricks and mortar retail stores in the Netherlands: one in Leiden, and one in Rotterdam. An introduction to China’s offline-online ‘New Retail’ revolution. How does Ochama work?

Retail 53

Retail Logistics Shoppers Food 53

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Hubspot Marketing

MARCH 22, 2018

In an experiment we ran in 2017 , we found our Facebook audience favored native video content 160x more than non-native content. By 2017, 30% of all Starbucks orders were paid via mobile. Voice Search. Mobile First. Machine Learning and AI. Image Search. High-Quality Product Videos. Same-Day or Next-Day Delivery. Shopping Natively.

eCommerce 145

eCommerce Millennials Shipping Price 145

Hubspot Marketing

MAY 22, 2017

In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. British online fashion and beauty retailer Asos keeps their feed updated regularly with colorful and bold product images and editorial snaps from their latest campaigns. Source: L2. 10) Asos @asos. 11) Aerie @aerie.

Fashion 145

Fashion Branding Food B2C 145

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. Trader Joe’s, a grocery chain, ranked in third place in 2017 for the grocery store with the highest customer satisfaction , ahead of Whole Foods. Negative Feedback Loop Examples. Trader Joe’s.

Non-Profit 144

Non-Profit Retail Food Price 144

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. is an outdoors and sporting goods retailer. For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. Plan ahead.

Shoppers 111

Shoppers Retail Millennials Promotion 111

Bannerflow

AUGUST 19, 2020

Elkjøp is the leading consumer electronics retailer in the Nordic region. Elkjøp is the largest consumer electronics retailer in the Nordic countries, with over 400 stores across six countries, and 11000 employees. Thomas Sourour, Marketing Technology Manager, Elkjøp Nordic: I started working with Elkjøp Nordic in September 2017.

Retail 98

Retail Marketing Marketers Copywriting 98

Buffer Marketing

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. responses, 21K retweets, and over 60K likes.

User-Generated 133

User-Generated Retail Price Marketing 133

Martech

AUGUST 25, 2021

Sarah Cascone, Senior Director of Marketing at Bluecore, the retail marketing tech vendor, has been watching these developments closely. “A B2B company doesn’t have the same emotional attachment for a customer as say a brand or retailer, where the product or mission of the company is part of the customer’s lifestyle.

Transform 144

Transform Retail Millennials Marketing 144

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. Instagram is gearing up to enable platform-wide ecommerce through small and large online retailers alike, and further empower advertisers to promote and sell their products on the app. So why bring them up now?

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Search Engine Land

FEBRUARY 20, 2023

Waze partners with WPP to literally drive traffic to retail stores 2019: The partnership would launch in North America and parts of Europe. Google to sunset Google Site Search by end of 2017 2017: Google told their Site Search customers they had to find a new internal search engine service.

Search Marketers 92

Search Marketers Real Estate Law Food 92

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customer 117

Customer B2C Transform Retail 117

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Retail is the most popular example of an industry that is rapidly adopting beacon technology. Beacon technology has completely revolutionized both business and marketing.

Energy 145

Energy Manufacturing Retail User-Generated 145

Hubspot Marketing

DECEMBER 14, 2016

One of Zazzle’s most successful seasonal campaigns was one done for AO.com, a retailer specialising in household appliances. With 2017 coming at us full steam ahead, begin to think about which seasonal events your brand could benefit from over the next 12 months. Remember: It doesn’t matter that this plan isn’t what you started with.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. Chris Miller (@Chris_Miller_6) December 15, 2017. Casper takes print to the mattress ( May ).

B2C 102

B2C Content Marketing Food Transform 102

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

Search Marketers 77

Search Marketers Real Estate Retail Marketing 77

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. SocialCompass is also the winner of our 2017 “Happy Clients, Happy Partners” award.

Non-Profit 97

Non-Profit PR Social Media Marketing Retail 97

Bannerflow

DECEMBER 8, 2021

Amazon and retail marketing – the continued growth. Between 2017 and 2019, $19.7 E-commerce and retail brands operate in a competitive landscape. Amazon and retail marketing – the continued growth. The impact of Covid-19 on traditional shopping experiences has made online retail key. Key takeaways.

Advertising 98

Advertising Advertisers Retail Digital Buyers 98

The CMO Survey

FEBRUARY 26, 2020

One explanation may lie in an increased ability to demonstrate social media impact on company performance, with 30% of marketers now reporting the ability to prove the impact quantitatively—up from 18% in 2017. #5 5 – Mobile Marketing. In the last year, planned marketing hiring dropped to 5.8%—near

CMO 130

CMO Retail Price Communications 130

Search Engine Land

FEBRUARY 26, 2023

Yotpo taps Bazaarvoice Network for review distribution to retailer sites 2020: The move was intended to expand the reach of Yotpo-managed reviews content for retailers. Startup helps small retailers get local inventory data online at POS 2019: Pointy offered a way to gain more SEO visibility and compete with Amazon. Use Twitter!

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Hubspot Marketing

MAY 15, 2023

Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster model. I've been reading a lot about how live shopping is going to become the new "norm" in retail, and I knew there could be an interesting angle to write. But I couldn't fully flesh one out.

Retail 135

Retail Thought Leadership Copywriting Management 135

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday. Every retailer will try to optimize for Black Friday, but customers will search by the names of popular gifts as well,” he added. Step 1: Start early.

Retail 40

Retail SEO PR User-Generated 40

Content Marketing Institute

APRIL 13, 2018

Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). It’s been popular in the fashion industry, as retailers show a clothing item within the context of an outfit, a certain look, or a striking combination. Instagram is a good answer. shane_barker Click To Tweet.

Food 112

Food User-Generated Retail Fashion 112

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 59% of consumers surveyed say that being able to shop on a mobile phone is vital when choosing which brand or retailer to purchase from. 70% of buyers surveyed say that the ability to shop in-person at a brick and mortar store is vital when choosing which brand or retailer to purchase from. Statista ). Statista ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Adobe Experience Cloud Blog

APRIL 23, 2018

Nordstrom recently launched its newest retail store, Nordstrom Local, which offers hand-pressed juices, personal styling—and no physical merchandise. Their 2017 Wrapped feature provided members with fully customized playlists based on their listening habits. Spotify’s year-end campaign is a great example of data used well.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Neil Patel

NOVEMBER 23, 2020

In 2017, Neutrogena partnered with nine Instagram influencers to promote their Light Therapy Acne Mask. Retail partnerships with Walmart, Target, and Ulta, for example, have helped makeup and skincare line e.l.f. But the platform on many skincare brands’ radars, particularly if you’re looking to partner with influencers , is Instagram.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Search Engine Land

JANUARY 5, 2023

2022: The Shops section showed three to 10 retailers based on their organic search rankings. 2017: Google said, starting Jan. 2017: The importance of local authenticity by Brian Smith. 2017: Choosing an attribution model: When, not which by Amy Bishop. 2017: Brand vs. local Knowledge Graph result: Which is better?

Search Marketers 82

Search Marketers Law Marketing Marketers 82

Marketing Insider Group

JULY 15, 2015

Think Amazon’s user experience setting expectations for a B2B software company, or that Apple sets expectations for a retailer, and you start to connect the dots. digital buyers prefer to research products from multichannel retailers on the internet (Source: March 2014 study by UPS, ComScore, and the E-tailing Group). 80% of U.S.

Customer 110

Customer Customer Journey Education Retail 110

Martech

AUGUST 19, 2022

” This is a key finding from a 2017 Chiefmartec survey of 275 marketing leaders. E-commerce sales increased by 43% in 2020, the first year of the pandemic, according to the 2020 Annual Retail Trade Survey (ARTS). It’s safe to say this e-commerce explosion was partly due to a tremendous surge in experimentation.

CMO 115

CMO Retail Management Analytics 115