Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. of internet users worldwide aged 16 to 64 make an online purchase each week ( DataReportal ) On average, annual spending per online shopper worldwide reached $1,109 in 2023. Ecommerce has transformed the retail landscape.

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Sprout Social

OCTOBER 23, 2018

For their 2017 Black Friday campaign, they went against the grain and encouraged people to opt-out of Black Friday, and instead, head outdoors. This is especially important during the Black Friday & holiday season when frequent online shoppers are getting targeted by plenty of ads. Recreational Equipment Inc.)

Shoppers 111

Shoppers Retail Millennials Promotion 111

Adobe Experience Cloud Blog

JULY 2, 2018

In 2017, the average cart abandonment rate was 78.65%. In other words, three out of every four of your shoppers will leave your site without ever making a purchase. Follow up with customers who visited your site or read your blog without taking action. Abandoned Cart Campaign.

Branding 134

Branding Thought Leadership Shoppers Shipping 134

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. The AR technology takes into account lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life.

Shoppers 145

Shoppers Marketers Marketing Food 145

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. Since the beginning of 2017, mobile web traffic has accounted for about half of all large scale web traffic.(Statista). Customers made 108% more purchases using apps than they did on the mobile web during the 2017 holidays.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. 99% of millennial shoppers will research your website and check you out online before they ever step in your door. Until then, happy marketing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Sprout Social

NOVEMBER 28, 2016

Almost three-quarters of shoppers rely on social media to get more information about the products they want to buy. The Mintel report found 54% of shoppers said they would still try a product with negative reviews if it was recommended by someone they know. By 2017, it’s expected that smartphone revenue will overtake desktop revenues.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Hubspot Marketing

APRIL 2, 2021

In 2017, Adobe launched a powerful DSP to tie with Adobe Audience Manager and Adobe Analytics. This platform has access to a large network of premium retailers, making it a great DSP for brands who want to reach online shoppers. They can also reach consumers based on demographics and behavior. Adobe Advertising Cloud.

Shoppers 137

Shoppers User-Generated Health Advertising 137

Adobe Experience Cloud Blog

JULY 20, 2017

In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience. The first day, they offered 24 varieties to shoppers. But, what exactly is a landing page? On the second day, they offered only 6.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Adobe Experience Cloud Blog

APRIL 23, 2018

Instead, its personal stylists handpick items from across the chain for specific shoppers. Their 2017 Wrapped feature provided members with fully customized playlists based on their listening habits. Spotify’s year-end campaign is a great example of data used well.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The NRF also found that the majority of shoppers (62 percent) expect they won’t finish until December — so there’s plenty of time for that groundbreaking marketing campaign.

User-Generated 133

User-Generated Retail Price Marketers 133

Marketing Insider Group

OCTOBER 9, 2013

The average number of sources of content consumed by a shopper in a purchase doubled from 2010 to 2011 going from 5 to 10 pieces of content consumed. 90% of all internet traffic in 2017 will be video. Globally, more people trust regular employees to tell the truth than CEOs (50% vs. 43%). Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

SMA Marketing

JUNE 2, 2022

In a study done by MineWhat.com , they found that: 81% of shoppers conduct online research before they make a purchase. Today's shoppers are looking for more than just the best price, they also want a great user experience. Editor's Note: This article was originally published in 2017 and has been updated with fresh content.

Shoppers 98

Shoppers SEO Price Place 98

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. Additionally, it also was noted that YouTube TV covered two-thirds of U.S.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Rock Content

SEPTEMBER 24, 2015

There are no signs that this demand will diminish anytime soon –a report from Cisco projects that, by 2017, video traffic will account for 69 percent of all internet use. Increasing demand from marketers. Viewing these figures, there’s little wonder that online video is seeing a 43 percent year over year increase in budget spend.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Rock Content

NOVEMBER 6, 2017

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.

Retail 40

Retail SEO PR User-Generated 40

Econsultancy

MARCH 11, 2022

Pre-pandemic, you could argue this wasn’t a problem – shoppers could gain the best of both worlds. Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023.

Retail 75

Retail Shoppers Branding Transform 75

Martech

APRIL 21, 2022

“We spun off the company in 2017 out of Stanford based on a paper — the concept that we could provide recommendations across many different domains because we could leverage people’s tastes much more thoroughly and thoughtfully than many other solutions. Now I’m going to show you birds with this specific style.”

Customer 112

Customer Shoppers User-Generated Product 112

Hubspot Marketing

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. To get started writing a press release for your business, consider How to Write a Press Release [Free 2017 Press Release Template + Example].

Marketers 145

Marketers Marketing SEO CRM 145

Marketing Insider Group

JULY 15, 2015

Shoppers use an average of 10.4 Gartner predicts that by 2017, 50 percent of consumer product investments will target customer experience innovation, so investing in an always-on and brand-to-demand strategy makes sense. Source: White House Office of Consumer Affairs. Source: Call Center Executive Priorities).

Customer 110

Customer Customer Journey Education Retail 110

Hootsuite

OCTOBER 28, 2019

— Netflix US (@netflix) December 11, 2017. By sharing the love, Reformation motivates its shoppers to post their Reformation-clad photos—earning the label more exposure. As the Wall Street Journal reported way back in 2013, seeing real people in clothes is a big tipping point for online shoppers.

Branding 112

Branding Food Shoppers User-Generated 112

Content Marketing Institute

JULY 11, 2018

Consider the expanded benefits retailer JCPenney can offer to beauty-conscious shoppers, thanks to a partnership with Sephora. According to Deloitte, online JCPenney shoppers can browse an expanded array of Sephora products and order them online for same-day pickup at a Penney’s location. Click To Tweet.

Retail 105

Retail Customer Acquisition Shoppers User-Generated 105

Hootsuite

OCTOBER 19, 2023

When in doubt, demo it out View this post on Instagram A post shared by Erin Condren Design (@erincondren) Erin Condren Design gives Black Friday shoppers a full walkthrough of the various customizations and designs available in her planners. Use these Black Friday Pinterest post ideas to inspire your next campaign.

Shoppers 125

Shoppers Fashion Promotion User-Generated 125

Hubspot Marketing

OCTOBER 10, 2018

As of the end of 2017, 187 million people used Snapchat daily. These digital trial runs make sampling significantly easier and faster for shoppers, which can lead to more sales. Snapchat added the geofilter feature a few months later, allowing users to add graphics showcasing geographic locations to their photos.

Transform 145

Transform User-Generated Entertainment Retail 145

Rock Content

JULY 17, 2020

Research shows that mandatory spending has increased between 2010 and 2017. Here, it’s pushing shoppers away. Meaning, you’re monitoring the price points shoppers see every day (external reference prices). . But loyal Amazon shoppers still believe so. Know market prices. Source: Deloitte. Set dynamic pricing rules.

Price 72

Price Shoppers Retail Product 72

Sprout Social

MARCH 13, 2017

One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. According to BrightLocal’s study, most shoppers require at least a three-star rating before they’ll consider using a company. This has actually already started happening.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Content Marketing Institute

OCTOBER 23, 2018

A 2017 Salesforce report, Trends in Customer Trust , supports this assumption, finding that among millennials and Gen Z 91% are more likely to trust companies with their personal information if they receive a clear explanation on how its use will deliver a better experience.

Gen Z 111

Gen Z Millennials Retail Shoppers 111

Bannerflow

AUGUST 17, 2021

Fuelled by the pandemic, hundreds of thousands of shoppers across the globe have turned to online shopping. In 2017, skincare brand Nivea came under-fire for their ‘White is Purity’ campaign. E-commerce and its advertising campaigns are booming! And it’s big business. In 2020, global e-commerce sales rose to $26.7

Advertising 98

Advertising Advertisers Retail Shoppers 98

Bannerflow

DECEMBER 16, 2021

Vox highlights research from Insider Intelligence showing that social commerce shoppers grew from 64 million in 2019 to 80 million in 2020. A McKinsey report also states that this method has been key in China, with a 280% annual compound growth rate between 2017 and 2020. That figure is expected to rise to over 100 million by 2023.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. For example, in his presentation at Content Marketing World 2017 , Andy Crestodina mentioned he keeps a folder of all the questions people have asked him via email.

Whitepaper 107

Whitepaper Analytics Shoppers Content Marketing 107

Econsultancy

JANUARY 25, 2022

New Retail is a term coined by Alibaba’s Jack Ma in 2017 to describe his vision of the future of shopping: the integration of online and offline, along with logistics and data, into a single value chain. The app is also required for in-store collection, as it generates the QR code that shoppers scan to pick up their order.

Retail 53

Retail Logistics Shoppers Food 53

Search Engine Land

SEPTEMBER 11, 2023

Specifically, keep an eye on the years 2017 and 2021, as these were pivotal periods when significant changes occurred. This sharing also brings potential shoppers to the media listicles and drives more sales for the publication. Below are some snapshots of the websites’ performance.

Affiliate Marketing 132

Affiliate Marketing Marketers Marketing SEO 132

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . We care about giving shoppers the content and information they need to make informed decisions, all while helping you conquer your PPC goals. If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money.

B2C 133

B2C eCommerce Communications Digital Marketing 133

Welcome Software

DECEMBER 5, 2022

While this was up 4% from 2017, pre-pandemic spending habits meant luxury retail was primarily focused on in-person experiences, with their online offerings often acting as an “aspirational showcase” rather than a purchasing opportunity. In 2018, only 10% of luxury purchases were made online.

eCommerce 40

eCommerce Branding Shoppers Retail 40

Welcome Software

DECEMBER 5, 2022

While this was up 4% from 2017, pre-pandemic spending habits meant luxury retail was primarily focused on in-person experiences, with their online offerings often acting as an “aspirational showcase” rather than a purchasing opportunity. In 2018, only 10% of luxury purchases were made online.

eCommerce 40

eCommerce Branding Shoppers Retail 40

Rock Content

SEPTEMBER 21, 2018

Landing pages have long been used to move prospects from interested shoppers to potential buyers by providing them with the right information rather than making them search for it. Unfortunately, on a traditional landing page, your visitors only have one opportunity to engage with you—the form. Interactive Content Creates Better Engagement.

Shoppers 40

Shoppers Education Product Content Marketing 40

Moz

OCTOBER 15, 2019

Google 88% of shoppers regularly or occasionally browse products online before purchasing them in a store. Adweek 45% of brick-and-mortar sales in 2018 started with an online review — a 15% year-over-year increase from 2017.

Direct Mail 48

Direct Mail Shoppers Marketers Marketing 48