Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. In the past, the savvy marketer had the latest software, but in 2017 the savvy marketer is the one who knows how to strategically choose which tools their organization needs. So how do you create a scalable digital marketing strategy?

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Adobe Experience Cloud Blog

JUNE 16, 2017

At that rate, it’s possible that 800 have already been implemented in the first half of 2017. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond. SEO for 2017 and Beyond. Google launched more than 1,600 changes to their algorithm last year.

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Adobe Experience Cloud Blog

DECEMBER 19, 2017

I cannot tell you where 2017 went. Customer expectations have evolved in 2017, just as they did in 2016, and in 2015 before that. To get more details and insight on our 2018 Marketing Predictions, flip through the slide deck below for more thought leadership from top marketers. 2018 Marketing Predictions from Marketo.

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Adobe Experience Cloud Blog

FEBRUARY 8, 2017

Check out our 2017 Marketing Predictions SlidesShare. To drive the power of virtual reality home, we’ve created this gifographic Virtual Reality: A Fresh Perspective for Marketers to show you the difference a more immersive experience can make. Looking for other ways to employ forward-thinking tactics and technologies?

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Adobe Experience Cloud Blog

JANUARY 5, 2018

Here’s a good read from late 2017 on AI and marketing that can get you started! Key takeaways: Understanding ROI as well as aligning Sales and Marketing are the dominant themes here, which are very consistent with themes from 2017. For more blogs from me and thought leadership from the C-Suite, check out CMO Nation.

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Adobe Experience Cloud Blog

JANUARY 31, 2017

2017 Marketing Benchmark Report–North America . So, dig into our 2017 Marketing Benchmark Report–North America and let us know what you think and what questions you still have about marketing organizations, technology, strategy, channels, metrics, or anything else. . Where Are You on the Marketing Maturity Curve?

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Adobe Experience Cloud Blog

MARCH 2, 2017

And this is just the first of a number of enhancements planned for our program this year, so stay tuned for additional ways Marketo users (and aspiring users) can take their skillset to new levels in 2017! Are you running an education program? I’d love to hear about how it has benefitted your customers and your company.

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Adobe Experience Cloud Blog

JANUARY 12, 2017

To learn more about how marketers and their customers are approaching emerging technology and this subsequent blizzard, Marketo surveyed members of the Marketing Nation and non-Marketo users from around the world on their priorities for 2017. We broke down the data by region. marketers believe the same.

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Adobe Experience Cloud Blog

NOVEMBER 23, 2016

Many of us are already chin-deep in 2017 planning and can barely think about the rest of this calendar year. Touché, my international marketers, touché. However, beyond food and American football, Thanksgiving is actually about giving thanks. This time of year is rough for marketers.

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Adobe Experience Cloud Blog

DECEMBER 19, 2016

Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. As we look forward to the new year ahead and the release of the 2017 Marketing Technology Landscape Supergraphic, it’ll be more important than ever to understand how to best evaluate new technologies.

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Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

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Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. The conference app also makes it easy to reach out to partners ahead of time to set up one-on-one meetings.

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Adobe Experience Cloud Blog

MAY 11, 2017

And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. Despite this, not all influencer campaigns are created equal.

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Adobe Experience Cloud Blog

APRIL 27, 2017

Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff. And that wraps Marketing Nation Summit 2017! Maybe it was the awesome party and Train concert the night before, but sessions were packed—both with people and awesome content.

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Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

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Adobe Experience Cloud Blog

DECEMBER 21, 2016

Okay, so you could panic, but there’s more than a month left to use the feature, which will be removed on February 1, 2017. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. Until then, you can still create and edit lead generation campaigns and lead generation cards.

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Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Check out all of the posters from Content Marketing World 2017.

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Adobe Experience Cloud Blog

APRIL 11, 2018

Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. I’d love to hear your thoughts on how it has changed your tactics and processes. By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right?

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Adobe Experience Cloud Blog

DECEMBER 20, 2016

These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. Be Fearless. Typically, people only challenge their current way of thinking when they are in crisis mode. Document Your Strategy.

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Adobe Experience Cloud Blog

JUNE 10, 2019

The Creative Group’s 2017 Salary Guide found that the median annual salary of an experienced traffic manager was approximately $66,000, and its 2019 guide reported a nearly identical number. The post A Traffic Manager Will Keep Your Agency Out of a Jam appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

FEBRUARY 13, 2018

The CSO Insights 2017 World-Class Sales Practices Report outlines four sales process implementation levels: Random : Salespeople decide for themselves what is appropriate. The post How to Implement a Social Selling Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. The post How to Fix the B2B Data Meltdown appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And only 11% expressed extreme confidence in 2018.

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Adobe Experience Cloud Blog

DECEMBER 8, 2016

Instead, as the year draws to a close and you start planning your 2017 initiatives, choose the ones that offer the biggest benefits and leave the rest for a rainy day. What changes do you predict that 2017 has in store for marketers? It can be a lot to consume and understand, but don’t let it overwhelm you.

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Adobe Experience Cloud Blog

MARCH 7, 2017

This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017. See you in San Francisco, April 23-26 for Marketing Nation Summit 2017 !

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Adobe Experience Cloud Blog

NOVEMBER 27, 2018

I’ll spare you the long, emo deep-dive by sharing three perfectly crafted insights, gathered after hours of thoughtful soul-searching and 360-degree reflection—OK. I haven’t had a quiet hour to reflect on life since early 2017. Who am I kidding? Because we have the best job in the world.

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Adobe Experience Cloud Blog

AUGUST 17, 2017

Mobile Optimize: It goes without saying that you need to optimize your site for mobile visitors in 2017 and learn to thrive in Google’s mobile search index. The post What Personalized Search Results Mean for SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell me about it in the comments!

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Adobe Experience Cloud Blog

DECEMBER 20, 2017

The post 3 Ways to Ensure You Get the Marketing Budget You Need in 2018 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities? of company revenue in 2016) to 11.3%

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Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Still cold calling in 2017? or keyword stuffing, certain lead generation attempts are obvious no-no’s in 2017. Follow your buyer personas to Groups related to their industries, and offer genuine, unbiased help. Do: Convert to HTTPS.

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Adobe Experience Cloud Blog

APRIL 10, 2019

In fact, LinkedIn’s State of Sales 2017 US Report notes that trust in a salesperson is the number one factor in a purchase decision. The post Your Guide to Relationship Selling appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Adobe Experience Cloud Blog

MARCH 29, 2017

Jennifer Clegg , Marketing Nation veteran and 2017 Summit presenter, said the most useful swag she’s ever received is a luggage tag. Maximize post-event exposure. Providing attendees with practical swag increases the likelihood they will take it home–and your brand along with it.

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Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra. Even better?

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Adobe Experience Cloud Blog

DECEMBER 15, 2017

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience.

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Adobe Experience Cloud Blog

MAY 25, 2018

Native videos were added to LinkedIn in the summer of 2017. The post Taking LinkedIn to New Heights With Updated Tools appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Native Videos. With this feature, you can record and upload videos directly to the platform.

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Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? I’d love to hear your thoughts in the comments. The post 3 Strategies to Maximize the ROI of Your Next Event appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. User Group Meetings. Tradeshows.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Just look back to about a year ago from this time today, where neither of the 2016 Super Bowl teams even made the 2017 playoffs! At the end of the day, as marketers, we need to always be dialed in to keep the leads and customers coming. What worked last year may not work tomorrow. There is no such thing as auto-pilot for marketers.

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Adobe Experience Cloud Blog

FEBRUARY 27, 2017

In this blog, I’ll share key insights from our 2017 Connectivity Report and how it impacts marketing teams: People Connect to Satisfy Human Needs. We surveyed 200 marketing, creative, and IT professionals about connectivity. We also conducted one-on-one interviews with 21 participants.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2018

Listrak published a shopping cart abandonment index which revealed there was a 77% abandonment rate in the last six months of 2017. The post 5 Proven Conversion Strategies for Ecommerce appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. There are endless reasons they didn’t convert.

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