Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Rock Content

FEBRUARY 8, 2018

While a keen SME will agree in principle to the idea of contributing a blog post here and a whitepaper there, their (presumably already stretched) bandwidth will dictate how able they are to complete a content asset within a specified timeline. If content was big in 2017, it’s gonna explode in 2018.

Whitepaper 40

Whitepaper eBook Price Management 40

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Thought leadership is not just kind of nice, something extra. Even better?

Branding 109

Branding Thought Leadership Whitepaper Energy 109

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? And we're also finding that documents are working really well and it's not just, I'm going to upload my whole white paper or something like that. Can you describe the process and benefits of using a boosted post strategy? [08:21] Yeah, okay.

Transform 74

Transform eBook Thought Leadership Whitepaper 74

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. Create thought leadership (not product-oriented) videos on site.

Influencer Marketing 107

Influencer Marketing Branding Whitepaper Thought Leadership 107

Hootsuite

AUGUST 21, 2019

Since launching native video in 2017, LinkedIn video has taken off. Promoting a new product, event, whitepaper, or blog post also works well. For individuals , live-review a new product to show your thought leadership. This strategy is a great way to demonstrate thought leadership. You’re not alone.

Thought Leadership 111

Thought Leadership Real Estate Promotion Marketing 111

Content Marketing Institute

APRIL 26, 2018

Each team focuses on creating a sustained cadence of editorial content, not white papers, e-books, or other demand-gen pieces. Will McKenna and Fred Macri, who shared the tale of how they built Capital Ideas at Content Marketing World 2017, round out the publication’s leadership. Why this works.

Branding 104

Branding Whitepaper Education Traditional Marketing 104

Adobe Experience Cloud Blog

MAY 3, 2016

In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 For instance, if your goal is to acquire more leads, you will probably want to share whitepapers or other gated content that people will need to fill out a form for so you can collect lead information. billion worldwide.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

DECEMBER 13, 2017

Here’s the opening sentence: Content promotion is a subject in the promotion universe relating to publishing important messaging to a specific audience white papers will be an example of this. Why thought leadership demands human creators. 15, 2017. . I paid $1.90 The result? Enrollment ends Dec.

Millennials 107

Millennials Whitepaper Promotion User-Generated 107

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites. Further, even if some surrender their email addresses for a white paper , most expect to access lighter content, like infographics, without the form. Still cold calling in 2017? Do: Convert to HTTPS. Probably not.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Neil Patel

MARCH 31, 2021

That whitepaper you shared on LinkedIn might have seen a lot of engagement, but it may not perform well on Twitter. Good thing for you, all Wall Art is 50% Off right now ~ [link] pic.twitter.com/l60VC50HBn — threadless (@threadless) August 22, 2017. Establish thought leadership, like Rand Fishkin did. (We

Thought Leadership 145

Thought Leadership User-Generated Fashion Whitepaper 145

Duct Tape Marketing

MARCH 14, 2017

John: So you’re book which is out in March of 2017 dependent on when you’re listening to this. Well alongside that video content there was short-form content, there were other videos, webinars, blogs, whitepapers, e-books, blah blah blah. So Jill, thanks for joining me. Jill: John, thanks so much for having me!

Communications 33

Communications eCommerce Management Whitepaper 33

Content Marketing Institute

FEBRUARY 13, 2018

If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. The 2017 Edelman Trust Barometer report reveals that 62% of people trust a brand’s social media more than its advertising.

Whitepaper 111

Whitepaper Branding B2C Thought Leadership 111