Remove 2017 Remove Traditional Marketing Remove User-Generated
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21 Brand Style Guide Examples I Love (for Visual Inspiration)

Hubspot Marketing

Pro tip: Don’t forget that typography also plays a major role in your website's user experience. For example, if your content marketing strategy mainly focuses on blogs, you could use our Blog Topic Generator to streamline the content creation process and help maintain a consistent tone. Ready to get started?

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B2B Lead Generation Strategies for 2018 Plus 5 Strategies to Kick to the Curb

Adobe Experience Cloud Blog

The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. Do: Take a Second (and Third) Look at Mobile Marketing. As of 2015, most of Google users access the search engine via mobile phone.

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How Nissan Created A 4-Hour Ad Viewers Don't Want to Skip

Hubspot Marketing

With more customers looking to facilitate the car buying process online , car manufacturers’ ability to embrace digital marketing tactics is more important than ever for making sales. Earlier this year, Nissan launched a new ad that is refreshingly different from traditional marketing tactics associated with car companies.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

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10 Benefits of Consistent, High-Quality Content Marketing

Hubspot Marketing

You'll generate more and better leads. Content marketing can also generate leads. Additionally, calls-to-action (CTA) placed directly in your content can generate new leads for your sales team. So, how can content generate leads? Typically, you create content to provide visitors with useful, free information.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Content marketing is not only cheaper than outbound marketing; it also generates more leads. Contentmarketing costs 62% less than outbound marketing & generates 3x as many leads, says @demandmetric.

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The Marketer’s 5 Step Guide to Beacon Technology

Neil Patel

It means this technology can make your job easier and make your marketing efforts much more effective. Plus, they remove many hurdles associated with traditional marketing efforts. Since this release, Google has created its own version specific to its user base, which is called Eddystone — to keep up with the Joneses, of course.

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