Martech

FEBRUARY 26, 2025

However, customer happiness has barely increased since 2017. Companies can also leverage generative AI to analyze customer feedback, transform data and improve their data foundation, according to the report. It found customer-obsessed and customer-clairvoyant firms are more likely to use generative AI to transform their data.

Transform 52

Transform CRM Product Customer 52

Hubspot Marketing

NOVEMBER 10, 2023

Editor's Note: This post was originally published in June 2017 and has since been updated for comprehensiveness. Grow Your Career in Graphic Design As you progress, you‘ll develop your own workflow, and one day, that design that took you all day will only take you a mere fraction of time. Trust me, I’m living proof.

Transform 113

Transform Communications User-Generated Place 113

Content Marketing Institute

NOVEMBER 19, 2017

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Content transformed Red Bull into a media company. Content will transform your business in another way. Resources for content marketing newcomers.

Content Marketing 111

Content Marketing PR Transform Manufacturing 111

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Conclusion.

Product 111

Product Content Marketing Marketing Marketers 111

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing expenses as a percentage of company revenue declined for the first time since 2017, but climbed as a percentage of company budget.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Martech

NOVEMBER 18, 2021

Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. And second, that generations-old companies would be driven by changing consumer behavior to transform the way they delivered products and services. Shares were priced at $65, above the expected range of $55 to $65.

Transform 110

Transform Price Place Branding 110

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Content Marketing Institute

DECEMBER 26, 2017

Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Even the title of that video, “How Tommy Nicholas Transformed his Career With Codecademy,” tells me the ending before I hit play. With suspense, Nicholas’ story would be transformed. Whether you wanted it or not, Andrew Davis ( August 2017 ).

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Adobe Experience Cloud Blog

NOVEMBER 2, 2017

The 2017 State of Account-Based Marketing Study by SiriusDecisions validates this trend in ABM results and adoption: 91% of the B2B companies surveyed are realizing higher deal sizes through ABM. More B2B marketers are moving from pilot programs to full ABM programs: 62% in 2017 compared to 40% in 2016.

Transform 268

Transform Thought Leadership Inbound Marketing Marketing 268

Adobe Experience Cloud Blog

JANUARY 31, 2017

So, I was particularly happy when I learned that we were fielding a benchmark survey to gather insights on how our customers from different company sizes, functional areas, and industries are moving along their own paths to digital transformation. 2017 Marketing Benchmark Report–North America .

Thought Leadership 109

Thought Leadership Transform CMO Marketing 109

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. It was shut down in 2017 after a decline in its user base. 2017 - TikTok became available in the United States in late 2017 and has since reached over 130 million downloads. 2014 - Musical.ly

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. 90% of all internet traffic in 2017 will be video. The Future of Business is being defined right in front of our eyes. Click to Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Adobe Experience Cloud Blog

MARCH 7, 2017

I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age. This concept, as well as how to be successful designing strategies, programs, and campaigns around this concept, will be the cornerstone of the Marketing Nation Summit 2017.

Transform 117

Transform Thought Leadership Marketing Marketers 117

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 77

Gen Z Food Fashion Millennials 77

Adobe Experience Cloud Blog

APRIL 13, 2017

So, put your list together (you can even bookmark these partners in the conference mobile app, Marketing Nation Summit 2017 ) and pretend like you’re at the best speed dating event of your life, but with marketing vendors. Topics range from predictive analytics, to webinar and video marketing, to digital transformation strategy.

Thought Leadership 122

Thought Leadership Transform Marketing Marketers 122

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner.

Transform 98

Transform Management New Markets Manufacturing 98

Welcome Software

JUNE 6, 2022

They are all facets of digital transformation in retail. Retail businesses that thrive adopt digital transformation strategies, which means it’s crucial to understand and apply them. So, to start, let’s define digital transformation in retail. So, to start, let’s define digital transformation in retail.

Transform 40

Transform Retail Health Communications 40

Rock Content

DECEMBER 18, 2023

Building upon this success, their latest breakthrough now extends to the realm of dynamic visual storytelling, where Magic Media AI transforms not only images but also breathes life into captivating videos, shaping a new paradigm for creative expression. AI Content Idea Generator (for content writing) ?Pricing: Chatfuel (for chatbots) ?

Transform 97

Transform Price User-Generated CRM 97

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. The news below about Salesforce’s acquisition of a Robotic Process Automation provider had me thinking back to the days when people were talking about an RPA bubble bursting.

Transform 108

Transform Digital Marketing Management Place 108

Buffer Marketing

NOVEMBER 29, 2022

Transform a blog post into a video optimized for social 🎥 4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀 👉 [link] pic.twitter.com/2e8IXxgzNG — Buffer (@buffer) August 11, 2017. — Buffer (@buffer) October 6, 2022. 2 Piano Mono - moshimo sound design 8.

Transform 140

Transform Energy Social Media Marketing User-Generated 140

Martech

AUGUST 25, 2021

The short answer is that it’s part of the transformation in the relationship between businesses and customers, from brand-driven, often in-person and transactional to customer-driven, digital and experiential. ” In 2017 he started a Slack channel. So why does it feel like community is about to take off?

Transform 143

Transform Retail Millennials Marketing 143

Chief Martec

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Partner ops is going through a similar transformation. Last month, G2 provided empirical data of 103,528 software products reviewed on their site.

Transform 118

Transform Manufacturing Finance eCommerce 118

Adobe Experience Cloud Blog

JUNE 24, 2019

between 2017 and 2018. Thus, it transforms a sales pitch into a conversation that’s a springboard for a business relationship. With this potential, it’s no wonder that an InsideSales.com survey on the state of artificial intelligence found that companies are rapidly adopting AI. AI does more than identify your high-value prospects.

Transform 134

Transform Whitepaper Thought Leadership Communications 134

Content Marketing Institute

DECEMBER 12, 2017

At least one Fortune 100 company will announce it is transforming its marketing department into a true profit center. 1 Fortune 100 company will transform its #marketing dept into a profit center. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. JoePulizzi #Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Transform Marketing Marketers 112

Martech

JUNE 23, 2022

Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We Get the daily newsletter digital marketers rely on. Processing.Please wait.

Transform 103

Transform Customer Branding Food 103

Duct Tape Marketing

OCTOBER 20, 2021

As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media.

Transform 101

Transform PR Law Marketing Strategy 101

Adobe Experience Cloud Blog

MARCH 13, 2017

Swift broke all the traditional brand rules, challenged a number of assumptions across a range of marketing disciplines, and transformed herself into the ultimate “unbrand.” Founder, and CEO Jeff Bullas will reveal the core pillars that you need to embrace and master in 2017.

Transform 126

Transform Thought Leadership CMO Marketing 126

Sprout Social

JULY 7, 2020

Seventy percent of consumers say it’s important for brands to take a stand on social and political issues, up from 66% in 2017.”. In our 2019 survey, 41% of consumers said brands’ social posts did influence their opinions on public issues–a 21% increase from the same question in 2017. Learn more about our plans here: [link].

Branding 144

Branding Transform Fashion Promotion 144

Martech

JUNE 10, 2022

The digital transformation in the media industry has placed unparalleled pressure on all the links in the complex digital ad supply chain. Ads.txt was originally launched in 2017 and aims at verifying and validating ad destinations in programmatic bidding. Read next: IAB Tech Lab ad format updates include digital video and CTV.

Transform 110

Transform Advertising Advertisers Place 110

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. WeChat usage stats. Users also made an average of 6.1 WeChat Mini Programs stats.

Transform 111

Transform Marketing Marketers Finance 111

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. These stats will help you understand the mobile commerce landscape.

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Content Marketing Institute

MAY 14, 2018

Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). that can be transformed into a “snackable” video series. Highlight how existing #content can be transformed into a snackable #video series, says @NobleDigitalOne. Facebook’s algorithm favors native-hosted video.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

Content Marketing 110

Content Marketing Transform Marketing Marketers 110

Hubspot Marketing

SEPTEMBER 28, 2023

In today's rapidly changing corporate landscape, the concept of “professionalism” is undergoing a transformative shift, one that may completely radicalize the working world for better. For years, traditional professionalism standards have shaped how individuals present themselves and navigate the workplace.

Law 127

Law Transform Promotion Management 127

Search Engine Land

SEPTEMBER 26, 2023

How transformers and attention work Transformers are a type of neural network architecture introduced in a 2017 paper titled “ Attention Is All You Need ” by Vaswani et al. ChatGPT wouldn’t work without transformers. It’s a simple two-layered linear transformation with a ReLU activation in between.

Transform 103

Transform User-Generated Product Content Marketing 103

Search Engine Land

DECEMBER 4, 2023

Here’s a look back at ChatGPT’s first year and what we can expect next from this transformative technology. Since the introduction of ChatGPT and other genAI models a year ago, several industries have undergone significant transformations. And software companies added genAI to their tools to simplify mundane tasks.

Transform 106

Transform Copywriting User-Generated Price 106

Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. Enrollment is limited and ends December 15, 2017 for winter semester.

Education 111

Education Marketing Strategy Branding Energy 111